Peter founded Green 4 Solutions in 2006 as a specialist CRM provider to the Sports and Leisure market. Peter has built a business that enables Sports Franchises and Clubs to focus on customer retention and increased supporter revenues.

Having worked with many high profile Sports Organisations from Arsenal Football Club, AEG, LeMans Football Club, The Football League and The Rugby Football League, Peter has built up a wealth of knowledge in Sports CRM best practice.