Phil Savage joined SportBusiness Group when Electric Word plc acquired the company in 2006. He plays a commercial role across all the group’s activities and oversees its new product development. He has authored and edited many of the group's reports including the widely-acclaimed Campus Learning Sponsorship professional development resource and the recent study into Mobile Apps for Sport.

In addition to writing, Phil trains and lectures widely in the UK and elsewhere. He has 17 years media experience in business sectors as diverse as pharmaceuticals, finance, telecoms and emerging markets and brings this knowledge to bear on the various disciplines in the sport industry.

He speaks French and has an MBA from Cranfield School of Management.