Stuart is a sports, leisure and entertainment industry professional, having specialised in all aspects of sales and marketing of sports events, clubs and venues, developing a unique knowledge of the industry, with a degree in Sports Science and Administration, Stuart has worked at a number of major UK sports venues and has advised venues around the world.

His career has encompassed roles such as General Manager at Fulham FC, Account Director at a sports Marketing agency, General Manager at David Lloyd Leisure, Director of Marketing at Newcastle United FC and at Warwickshire County Cricket Club, and Merchandising Manager and Development Director at Wembley Stadium
Ltd.

Stuart is one of the sports industry’s leading experts on CRM and Membership schemes for sports organizations, he has led Goodform’s numerous projects in this field. Stuart speaks at a variety of sports industry events on this subject and leads Goodform’s training programs on Sales, Marketing and CRM.