ArkSports Databox June 2003  

With the advertising industry showing signs of recovery in most major markets, ArkSports has analysed the market for advertising by technology companies in B2B sports magazines and on sports B2B websites. ArkSports forecasts that by the end of 2003, advertising spend by technology companies (including telcos) in sports B2B magazines will be worth $96m globally, rising to $177m by the end of 2005. Furthermore, by the end of 2003, advertising spend by technology companies (including telcos) on sports B2B websites will be worth $26m globally, rising to $78m by the end of 2005.

Source: ArkSports Limited

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