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View from the Editor: 2004 - HDTV Odyssey? - January 2004  

The festive season is an important time for the Sport and Technology editorial household. Forget exchanging gifts and catching up with relatives and friends, the holiday period is special for one reason only - the Labrokes.com World Darts Championships at the Circus Tavern, Purfleet in the UK's county of Essex. Yours truly was there and was once again delighted to meet my hero darts superstar and (on that day) 10-times world champion Phil 'The Power' Taylor. I last bumped into Phil in the slightly more salubrious surroundings of Monaco at Sportel 2002 where he was hanging out with his manager, Matchroom's Barry Hearn and former snooker supremo Steve Davis. Suffice to say, Purfleet was colder than Monaco but the atmosphere was electric as Phil powered his way to his 11th world championship title in one of the best darts matches ever seen.

Phil 'The Power' Taylor
Phil 'The Power' Taylor
All the excitement led me to ponder on the subject of what could be better than watching Phil Taylor play darts. Exeter City winning the UK's soccer FA Cup springs to mind as does watching the Chicago Cubs thrash the New York Yankees at Wrigley Field in the company of Brad Pitt. But fantasy aside (or in the case of Exeter City, delayed until 2005), there really could only be one thing better than watching Phil Taylor play darts and that would be watching Phil Taylor play darts in a high definition format. Witnessing Taylor's famous stacking technique with the clarity only HDTV can afford would definitely be worth cancelling that date with Brad Pitt for.
Back to reality and 2003 was an important year for HDTV, particularly in the US, Japan and Korea. Interviewees in previous issues of Sport and Technology have extolled the virtues of HDTV in relation to most of the major US sports in particular. And in December 2003, FIFA World Cup broadcaster HBS announced it will be transmitting the 2006 tournament in the HDTV format.

Why go HD?

Sport and Technology asked Francis Tellier, chief executive of HBS, why the host broadcaster has chosen this route. "We conducted a number of surveys throughout 2003," he explained, "and we are convinced we can produce high definition feeds without impacting on reliability. We also expect broadcasters to start launching their own HD channels." Tellier felt it was important to make the announcement at this stage to give the facilities industry enough time to start kitting up if they want to be involved in the 2006 event.
"That's all very well, but who is going to pay for it?" argued a Sport and Technology contact who works in the facilities industry. "HD is all nice and good but it is bloody expensive." Tellier's reply was to the point. "No-one is obliged to tender for this work. We have however consulted with the big facilities providers and we are inviting tenders by the end of January 2004."
HBS is fully aware that by 2006, most television households globally will still be 4x3 rather than widescreen. "Shots will therefore be 4x3 protected so that viewers not watching in widescreen will not lose anything," said Tellier. "If however they have widescreen then they will have more to see."
Broadcasters will not be obliged to take the HD feeds as HBS intends to produce a standard definition feed as well, all through a single set of a minimum 20 HDTV cameras at the venues. The advantages of HD however are tangible said Tellier. "HD delivers so much more to television audiences. Such audiences are increasingly demanding as they compare what is being delivered to DVD quality. When they watch television now they expect a high quality of pictures."

Francis Tellier
Francis Tellier
One thing is certain, widescreen television sets and HDTV as a format will continue to grow in popularity throughout 2004 which will be a year positively bursting with sport. The Six Nations, UEFA European Championships in Portugal, Athens Summer Olympics and Ryder Cup all beckon and will provide broadcasters the chance to showcase their technological developments. Meanwhile, I am delighted to report that I already have my tickets for the final of my sporting highlight of 2004. The Stan James World Matchplay Darts Championship at the Winter Gardens, Blackpool in July. Tungsten/Taylor heaven!

Rachael Church - Editor

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Page from ArkSports' Sport and Technology (www.sportandtechnology.com) on 2009-01- 6 : View from the Editor: 2004 - HDTV Odyssey? - January 2004 : http://www.sportandtechnology.com/features/0120.html