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ArkSports Databox: Technology sponsor exposure in Formula One - February 2004  

Research company S:COMM has kindly provided ArkSports with the following table for this month's databox.

The table highlights the exposure that technology and telecoms sponsors received in Formula One motorsport during 2003 compared with other categories of sponsor.

Sponsor industry sector - Live race only, 2003 Grand Prix Season

Automotive31%
Tobacco 19%
Technology 16%
Petrochemicals 16%
Telecoms8%
Financial4%
Transportation 2%
Drinks and beverages 2%
Other1%
Consumer products - apparel1%

Source: S:COMM: The 2003 Formula One Sponsorship Report, December 2003

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Page from ArkSports' Sport and Technology (www.sportandtechnology.com) on 2008-10- 1 : ArkSports Databox: Technology sponsor exposure in Formula One - February 2004 : http://www.sportandtechnology.com/features/0134.html