ArkSports Databox: Motor sport to most likely to make money from new media - March 2004  

Between 14 January and 13 February 2004, Sport and Technology carried out a survey of key executives within the business of sport on the subject of monetising digital sports content.

The survey participants were asked which sports (excluding soccer) are most likely to be monetised through broadband internet and/or wireless/mobile devices. Soccer was excluded from the list of possible responses as the assumption was made that most respondents would choose it as the most likely sport to monetise new media services. This assumption has been backed up through other research undertaken by ArkSports and Sport and Technology.

Motor sport was chosen by the largest number of survey respondents (66%) as a sport that would most likely be monetised through broadband digital services, followed closely by American football (65%), baseball (55%), basketball (55%) and action/extreme sports (46%).

For wireless delivery on mobile phones, American football was the most popular choice (48%), followed by motor sport (46%), basketball (44%), baseball (43%) and golf (42%).

Opinions on which sports (excluding soccer) are most likely to be monetised through broadband internet and/or wireless/mobile devices:

This article was seen first by people who receive the monthly newsletter, join them.