Sport and Technology - news and features on the use of technology in sport
The monthly e-newsletter covering the impact of technology on the business of sport

ArkSports Databox: What impact will new media delivery have on the sports business over the next 15 years? - June 2004  

Between 14 January and 13 February 2004, Sport and Technology carried out a survey of key executives within the business of sport on the subject of monetising digital sports content.
Exactly 70% of respondents believed that new media delivery will have a substantial impact (scale of 5 and 4 combined) on the building of communities between sports properties and their fans. The same number believed that new media delivery will strengthen the position of dominant sports, clubs and broadcasters (70% for scales 5 and 4 combined). Nearly 60% of respondents believed that new media delivery will encourage major clubs/federations to retain rights control. Respondents felt that new media delivery is least likely to enable new entrants (such as IT companies) to gain control of distribution of sport (37% for scales 1 and 2 combined).

Level of impact (1 = less of an impact; 5 = more of an impact) 1 2 3 4 5
Build communities among and between fans and their clubs/teams 8 6 16 39 31
Encourage major clubs/federations to retain rights control 3 11 27 36 23
Enable new entrants (such as IT companies) to gain control of distribution 10 27 27 27 9
Lead to an increase in sports viewing overall 5 9 32 36 18
Lead to a significant increase in audiences for minority and niche sports 8 16 22 34 20
Strengthen the position of dominant sports, clubs and broadcasters 2 10 18 41 29

This article was seen first by people who receive the monthly newsletter, join them.

AddThis Social Bookmark Button AddThis Feed Button

Related features

More features from this issue

Send this page to a friend
  		 

Page from ArkSports' Sport and Technology (www.sportandtechnology.com) on 2008-10- 1 : ArkSports Databox: What impact will new media delivery have on the sports business over the next 15 years? - June 2004 : http://www.sportandtechnology.com/features/0171.html