ArkSports Databox: What will stop consumers taking up new digital sports services? - July 2004  

Between 14 January and 13 February 2004, Sport and Technology carried out a survey of key executives within the business of sport on the subject of monetising digital sports content.
Price was considered the most potentially prohibitive factor by respondents (37% for combined ranks of 1 and 2) for the uptake of digital sports services by consumers, followed by the slow uptake of new technology (33% for combined ranks of 1 and 2). Consumer concerns over security of e-commerce transactions was third most considered to be prohibitive (27% for combined ranks of 1 and 2), with lack of rights holder awareness in fourth (26%). Conversely, consumer concerns over security of e-commerce transactions was considered least considered to be prohibitive (34% for combined ranks of 7 and 8), followed by regulation (31% for combined ranks of 7 and 8).

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Opinions on what are seen as prohibitive factors for the uptake of digital sports services by consumers (%):

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