
The monthly e-newsletter covering the impact of technology on the business of sport
View From the Editor: Computers versus Humans - a battle as large as the Olympics? - September 2004 |
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But we digress. Back to interactivity, or lack of it. By the time the Torino or Beijing Games come around, perhaps there will be more on offer 'interactively' than choosing which broadcasting feed to take? The chance to sprint alongside Justin Gatlin in the men's 100m final, swim against Michael Phelps in the 100m Fly, or take out mad stalkers with a choice of virtual weaponry as they attempt to pick off the marathon competitors, perhaps? But then again, S&T finds opening its packets of choccy biscuits exhausting enough, so it's quite happy with how things are for now. Copyright fascism, 'allegedly'Less happy (says S&T, making an ingenious segway to the next point), is one S&T reader who was slightly miffed after reading last month's View From the Editor. No the reader wasn't cross to have missed out on the darts in Blackpool, but rather, felt moved to comment on the IOC's policy towards protecting its trademarks in the digital world. Referring to August's View From the Editor as "disturbing, funny, and a poignant story of ultimate Ludditeness", (and thus giving S&T the seed of an idea for a Hollywood screenplay), the reader opined: "Are these people [the IOC] serious? What makes this bunch of copyright fascists think they're about to stop a wrestling fan from Kazakhstan posting material on his website considered to be 'in contravention of copyright'? Are they going to start trawling Kaza to spot videos of the 100m breaststroke finals being swapped around? Or become the Big Brother of MMS?"
Talking about technology and the IOC (again with the excellent segway. Look out for S&T's soon to be released Segway Top 10s which will include the genius-like linking sentence between David Beckham and Meso-American stepped pyramids). Sorry, where were we? Oh yes, technology and the IOC. Or in fact, technology and an Olympic sport (oh alright then, it wasn't the most perfect of segways but it has been a tough few weeks of feet-up-on-sofa-ness). Taekwondo goes technoS&T was utterly thrilled to be invited to the London headquarters of CNN this month to comment upon a new invention for the channel's monthly TV technology show Spark. Sadly, the invention was not an instant Jimmy Choo-shoe making machine, but instead a device that can be worn by taekwondo competitors to measure the force of impact, thereby assisting the judges in making scoring decisions. Not as good as dearly departed British comedian Spike Milligan's "Instant Fish. Just Add Water.", but a potential swimmer nonetheless, S&T was impressed by the device that, if embraced by the IOC, could ultimately transform the way this particular martial art takes place at a major competitive level. In the footage that S&T was asked to comment on (by way of reviewing the new technology), interviewer Kristie Lu Stout asked inventor Ed Chi, a taekwondo black belt and research scientist at Palo Alto Research Center's User Interface Research Group (we bet he never gets refused funding), whether judges might feel a little bit threatened that this technology can replace them. Answers Chi: "In the test matches that we have tried using this technology, the judges have generally accepted the technology fairly well. However, when it gets moved up to higher level kinds of sporting events like the Olympics …. it will probably be different because …. how it interacts with the tournament could potentially create more controversy. So our goal is to understand how the technology interacts with the human element of this, to actually eliminate the controversy rather than creating more of it." The device works "pretty simply" according to Chi, who explains: "It has, what we call a Piezel electric center, and piezel is actually the word in Greek which means to squeeze. And basically the sensor when squeezed or pulled or stretched actually generates electricity. And so from that we can detect that actually force is actually a pretty common technique." (Also see this month's Databox for some taekwondo stats courtesy of fabulous shiny new S&T sponsor, Infostrada Sports).
Turning to another controversial 2004 Athens decision, technology was at the centre of Germany being stripped of its gold medals for team and individual three-day eventing when judges neglected to start the clock at the beginning of Bettina Hoy's round in the equestrian event. What followed can only be described as a bit of a 'to do' and highlighted the element of human error that can creep into any sport. Technology will never completely replace judges/umpires/referees, and nor probably should it, but if technology can provide more accurate and objective answers to allow decisions to be made correctly then surely it should be used? Feel free to disagree, as long as you start your letter: 'Dear Editor, while reading your emotive, insightful and side-stitching-funny column about technology and judges, I felt suitably bothered (because there is nothing on TV this evening now the Olympics are over) to write to express my agreement/disagreement….. (delete as necessary. You get the picture.) So, on that 'disturbing, funny, and yet poignant note', S&T is about to set off impishly on a mixture of business, and we hope pleasure (i.e. more choccy biccies) to Tokyo, Melbourne, Sydney and Bangkok for most of September. In the latter, S&T is pitching up for a bit of banter with the delegates of the Asia Sports Summit and Expo, so look out for us there. And better still, buy us a beer. Start the clock first though. Rachael Church - Editor Do you think technology will ever replace judges within sport? Or would you rather just sit at home playing with your red button? If you have any comments or feedback on this article or any of the features in S&T, we would be delighted to hear from you. Please e-mail your comments to editor@sportandtechnology.com. This article was seen first by people who receive the monthly newsletter, join them. |
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More features from this issue
- Q&A: Sports Port
- Case Study: IBF nets its Olympic Draw
- View From the Editor: Computers versus Humans - a battle as large as the Olympics?
- Website Profile: NatWest banking on cricketing success
- Case study: The Mobile Betting Revolution
- Infostrada Sports' Databox - A golden summer
- More feature articles
- More news from previous months


Alas dear readers, the Athens 2004 Olympic Games are now behind us and S&T has finally turned off its television set, logged off from athens2004.com, thrown away its empty biscuit wrappers, relegated its sheepskin slippers to its winter box and returned to a much less frenzied world. (That's if you can call catching up with two weeks-plus work 'less frenzied').
