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 ArkSports, publisher of Sport and Technology, is delighted to announce the inaugural edition of Sport and Technology: The Conference. This unique conference will be held in association with BT Rich Media - the digital media platform provider - at BT's state of the art facilities at BT Centre near St Paul's Cathedral, London, England on Friday, 4 March, 2005.
The one-day conference will bring together key rights holders and decision makers within the sports industry to debate the issues surrounding sport and digital media in the morning and broadcast and technology sponsorship issues in the afternoon. The conference will follow an interactive style and will be based around panel discussions involving industry experts. It will be THE chance to discuss all topics within technology and sport with the industry leaders and visionaries. Andy Brown, CEO of BT Rich Media, says: “BT Rich Media is proud to be the inaugural sponsor of Sport and Technology: The Conference 2005. Technology is at the heart of BT’s services and we recognise the importance of sport in providing leading content for digital services. This conference will be the perfect platform for sports rights owners and technology companies to take part in networking as well as debating the issues that are having an impact on the industry.” Rachael Church, Editor of Sport and Technology, says: “We are excited to have BT Rich Media involved in what will be the market leader in sports and technology-themed conferences. Writing and producing the Sport and Technology e-newsletter over the last 18 months has given us an invaluable insight into the issues that affect the industry most, all of which are reflected in the conference programme.” Sport and Technology: The Conference 2005 will break the mould by being interactive and largely panel-based; moving away from endless PowerPoint presentations in darkened rooms. This will be a day of lively discussion and considered debate and has already attracted a plethora of illustrious speakers from the sports business industry. Confirmed speakers include: Andrew Thompson, Head of New Media, Sports News and Development, BBC Sport
Andy Brown, Chief Executive Officer, BT Rich Media
David Yu, Chief Technology Officer, Betfair
John Barton, Head of Sport, Asia-Pacific Broadcasting Union
Jonny Gould, Managing Director, Sports Media Broadcasting
Kevin Roberts, Editorial Director, SportBusiness International
Marcus Hochhaus, Business Development Director, Plazamedia
Patrick Adiba, Executive Vice President, Major Events and Olympics, ATOS Origin
Paul Johnson, Vice President of New Media, US PGA Tour
Paul Wright, Managing Director, Aura Sports
Phil Lines, Head of Media Operations, The FA Premier League
Philip Hennemann, Chief Executive, Infostrada Sports
Rachael Church, Editor, Sport and Technology
Rick Horrow, President, Horrow Sports Ventures
Sally Hancock, Chief Executive Officer, Redmandarin
Simon Long, Managing Director, World Rally Championships
Stephen Nuttall, Head of Enterprises, Sky Sports
Tony Hester, Sponsorship Manager, T-Mobile
Tony Singh, Sport and Media Consultant, Addleshaw Goddard Further speakers will be announced over the coming weeks. The preliminary schedule for the day is as follows: 8.15am-9.00am - Registration at BT Centre 9.00am-9.05am - Welcome by ArkSports/Sport and Technology 9.05am-9.30am - Opening address by BT Rich Media 9.30am-10.45am - Session 1, roundtable discussion, including Q&A
Title: Broadband streaming and wireless distribution
Panel focus: Setting the scene in terms of the current status of take-up of sports through digital channels; how are new media sports rights being packaged; what are the leading innovations by rights owners and technology companies in this area; what makes a successful sports offering and how easy it is to launch; where is this part of the industry heading; how can smaller federations utilise digital media to expand coverage of their sports? 10.45am-11.15am - Coffee break 11.15am-12.30pm - Session 2, roundtable discussion, including Q&A
Title: Revenue streams from digital sports
Panel focus: What are the main revenue streams available to sports clubs and federations from online and wireless services; who is already making money from these services; what should be the USP of a sports online or wireless
service; how will the development of new technology influence offerings; how should these services be priced? 12.30pm-1.45pm - Buffet luncheon, networking opportunities 1.45pm-3.00pm - Session 3, roundtable discussion, including Q&A
Title: Broadcasting and facilities issues
Panel focus: What is the role of a host broadcaster at a sports event and how does it service rights owning broadcasts; what are the issues affecting the facilities side of the industry; how are developments in fibre optic and high definition technologies influencing broadcasting; how is technology used to entertain the in-stadia crowd; should sports adapt their rules to become more television-friendly and garner carriage; how are on-screen enhancements being utilised successfully by broadcasters and production companies? 3.00pm-3.30pm - Tea break 3.30pm-4.45pm - Session 4, roundtable discussion, including Q&A
Title: Technology and sponsorship
Panel focus: What are the usual objectives for the technology sponsor of a sports event; how are deals typically brokered between sports rights owners and technology sponsors and how are they structured; how can technology sponsors increase exposure of their sponsorship yet minimise risk; what are the issues a technology sponsor faces at an event; how do technology sponsors expect to make money from their sponsorships; how are non-IT sponsors starting to harness technology to leverage and activate their sports campaigns; how should federations structure their deals with technology sponsors? 4.45pm-5.15pm - Closing keynote address 5.15pm-5.30pm - Final remarks/summary of the day - Sport and Technology/ArkSports 5.30pm-7.30pm – Cocktails and networking opportunities at BT Centre Post-event - Distribution of a white paper to delegates and commercial partners outlining the main issues of the day Registration details and cost
The number of delegates will be strictly limited to 170 places only and will be allocated on a first come first served basis, subject to the venue’s required security checks. To register your interest in the event and/or to request information about commercial opportunities, please e-mail info@arksports.com.
The conference will be priced at £595.00/Euro850.00 plus VAT, although with an early bird discount, tickets will be available for £495.00/Euro710.00 plus VAT for payments processed prior to 21 January. Online registration for the event will open on 13 January 2005 and will be pre-announced to Sport and Technology subscribers and those who have expressed interest in attending to the info@arksports.com e-mail address. About Sport and Technology
Every month, ArkSports Limited’s e-newsletter Sport and Technology delivers news, data, comment and expert analysis on crucial developments within: traditional and interactive broadcasting; production and facilities; broadband internet; wireless and third generation telephony; enhanced/interactive advertising and sponsorship; new media rights; gaming and interactive gambling and technology sponsorships. Every issue, Sport and Technology features breaking international news, exclusive data, case studies, guest features from industry specialists and expert editorial comment.
Concise, timely and delivered free directly to around 5,000 leading sports executives by e-mail, Sport and Technology confronts the business issues behind technology and how they impact on sport as well as providing an invaluable outlook on this fast-moving industry. For further details visit www.sportandtechnology.com. About BT
BT is one of the world's leading providers of communications solutions serving customers in Europe, the Americas and Asia Pacific. Its principal activities include IT and networking services, local, national and international telecoms services and higher-value broadband and internet products and services.
BT consists principally of three lines of business:
1. BT Retail, providing fixed and mobile communications services and solutions and IT and networking services to more than 20m business and residential customers in the UK. It is also a leading UK internet services provider.
2. BT Wholesale, providing network services and solutions within the UK to more than 600 fixed and mobile operators and service providers including the provision of broadband, private circuits.
3. BT Global Services, providing IT and networking services internationally to meet the needs of multi-site organisations with European operations. BT Global Services operates in more than 130 countries and also offers international carrier services.
BT Rich Media - www.btrichmedia.com - is a joint venture between BT Retail and BT Wholesale, and is a digital content distribution platform designed to firmly establish BT in the digital management arena and the distribution of content. Rich Media’s customer-driven end-to-end platform will help drive the creation of broadband content which in turn will drive broadband take-up in the UK. The platform will enable thousands of content publishers, from major record labels to local soccer teams, to reach millions of people.
Rich Media’s focus is on platform excellence rather than content ownership. BT Rich Media is partnering with Real Networks to use its tool-set to bring the content of thousands to an audience of millions. About SportBusiness Group
The Media Partner for Sport and Technology: The Conference 2005 is SportBusiness Group. The world's leading supplier of information, media and B2B marketing services to the sports industry, SportBusiness Group, with its network of partners and agents, assists companies from all over the globe in achieving their business goals. SportBusiness Group has established its reputation as the 'leading voice' for the international sport business community, supplying a host of informational products and services to help its clients make better informed business decisions. SportBusiness Group is also the publisher of market leading magazine SportBusiness International. For further details visit www.sportbusiness.com.
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