Sport and Technology - news and features on the use of technology in sport
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Feature: US Sports Biz - December 2005  

http://www.sportandtechnology.com/images/nl32ussportsbiz1.jpgS&T's US correspondent Mark J Jeffers, takes another look at the wild and wacky world of the movers and shakers in sports across the other side of the pond...

So, I’m trying out the new Tiger Woods PGA Tour 06 computer game...the only problem is, I try to make Tiger hit a bad shot, and the game won’t let me…
Here’s former NBA star Bill Walton’s view on the league’s new dress code, “I have spent all summer sewing collars on my tie-dyed T-shirts.”
Speaking of the NBA, Pacers forward Ron Attest has signed a multimillion-dollar deal with German footwear company kix. After his battles last season, we’re not sure if he’ll run with the shoes or kick with them…
There’s a new sports score service called ScoreRunner, which delivers scores and stats to your mobile phone, it’s great, but the other day, I got into a bit of trouble when I told my boss, I’d be right with him after I checked the final football scores…
Adidas has recreated former pro tennis star Ilie Nastase’s shoe from the early 70s and plans to launch the shoe design nationwide. They were going to try the same thing with tennis balls, but the bounce just wasn’t there.http://www.sportandtechnology.com/images/nl32ussportsbiz2.jpg
Here’s a cool event ‘pun intended’, NASCAR drivers are planning to drive bobsleds at the Olympic track in Lake Placid this January in a charity event for the Geoff Bodine Bobsled Project. I guess it’s better in bobsleds than going down head first on a skeleton sled…
Coca-Cola shoots and scores as they have renewed their FIFA sponsorship through 2022. I guess you could say Coke gets a kick out of soccer.
The NJ Sports Authority has placed sections of Giants Stadium dedicated for fans who want to pray; the way the Football Jets are playing they could use all the prayer they can get.
The National Hockey league, in their on-going effort to spice up the game, has now instituted Zamboni drag racing in between periods.
A new sports movie exploring the world of bodybuilding just premiered called “No Pain, No Gain,” also known as my annual New Year’s resolution on losing weight.
That wraps it up for this edition of ‘US Sports Biz’ folks. I would like to take this opportunity to wish everyone a very Happy Holiday season and a wondrous 2006 from this side of the pond.

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Page from ArkSports' Sport and Technology (www.sportandtechnology.com) on 2009-01- 6 : Feature: US Sports Biz - December 2005 : http://www.sportandtechnology.com/features/0326.html