Survey: Digital Sports Reader Survey 2006 - March 2006  

In January 2006, Sport and Technology carried out a survey among its readership in order to garner data and opinions on the digital sports marketplace. Over 300 readers responded and the headline findings are detailed below.

Do you believe in convergence?
Yes – 61%
No – 39%

Do you believe that sports federations and rights owners in general recognise the advantages of utilising new technology?
Yes – 60%
No – 40%

For what reason(s) do you use the internet (broadband) for sports content?
Results – 92%
Live scores – 76%
News – 94%
Live Video – 26%
Video Highlights – 54%
Audio – 32%
Gambling – 22%

For what reason(s) do you use your mobile for sports content?
Results – 58%
Live scores – 44%
News – 43%
Live Video – 4%
Video Highlights – 14%
Audio – 7%
Gambling – 6%

Do you use Interactive TV?
Yes – 40%
No – 60%

Do you pay for any extra services via broadband or mobile in sport?
Yes – 32%
No – 68%

If not, what are you reasons for not:
Too expensive – 21%
Nothing available at this time that adds value to what is already available for free – 79%

Full survey results will shortly be available to survey respondents and delegates from the recent Sport and Technology: The Conference 2006. To request a copy if you do not fall into either category, please e-mail ‘Digital Sports Survey 2006’ to survey@arksports.com

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