Survey: The Global Business of Poker - June 2006  

During May 2006, Sport and Technology carried out a survey among its readership in order to garner data and opinions on the poker industry. Over 300 readers responded and the key headline findings are detailed below.

The complete findings will be made available shortly to the survey respondents as well as to members of the Sport and Technology Executive Club (www.sportandtechnologyexecutiveclub.com), as well as published in the forthcoming ArkSports report, The Global Business of Poker(www.sportandtechnology.com/page/0359.html).

Breakdown of respondents
UK – 52%
Rest of Europe – 16%
North America – 23%
Asia-Pacific – 9%

Do you play poker (or have you in the past)?
Yes – 93%
No – 7%

If yes, do you play poker...
Online – 11%
Offline (such as in a casino) – 44%
Both – 45%

If you play poker, do you do so primarily...
For fun/to relax/to socialise – 74%
To try and win money – 9%
Both - 9%
Other – 7%

Do you watch poker on television?
Never – 17%
Occasionally – 67%
Every week – 9%
Every chance I get – 7%

Do you think poker on television in your own country...
Has too much exposure? – 26%
Too little exposure? – 19%
About the right amount? – 54%
No opinion – 2%

What do you think will show the fastest growth online over the next three years? (please tick one)
Poker – 39%
Football gambling – 26%
Horseracing gambling – 6%
Other Sports gambling (please state) – 2%
Board games such as Backgammon – 7%
Roulette – 2%
Blackjack – 2%
Bingo/number games – 2%
Games of skill for money/Mahjong – 4%
Online video games – 3%
Online fruit machines – 2%
Community-based online games – 2%
No opinion – 3%

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