Survey: The Global Business of Poker II - August 2006  

During May 2006, Sport and Technology carried out a survey among its readership in order to garner data and opinions on the poker industry. Over 300 readers responded and the key headline findings were detailed in the June issue of Sport and Technology. Further findings are listed below.

The complete findings have been made available to the survey respondents as well as to members of the Sport and Technology Executive Club (www.sportandtechnologyexecutiveclub.com), as well as published in the new ArkSports report, The Global Business of Poker(www.sportandtechnology.com/page/0359.html).

What do you consider to be the best known poker brand in the world?

Party Poker – 24%
888.com – 17%
World Series of Poker – 12%
Poker Stars – 11%
No answer – 8%
WPT – 7%
Mansion – 7%
Bet24 – 4%
Bodog – 3%
five-card stud – 2%
Full tilt – 1%
Golden Palace – 1%
Paradise – 1%
Purple Lounge – 1%
Texas Hold'em – 1%

What do you consider to be the best-known poker sponsorship?

888 snooker world championship – 14%
888.com and Middlesbrough FC – 7%
Ladbrokes Million Poker - 6%
Mansion and Tottenham Hotspur -6%
32Red and Aston Villa - 5%
Bet24 and Blackburn Rovers - 5%
Pokerstars - Hachem, Moneymaker, Raymer - 4%
Betandwin with various soccer properties - 3%
Hendon Mob and Full Tilt - 2%
Noble Poker on London cabs - 2%
PartyPoker – PokerDen - 1%
Sportingbet and the Euroleague Basketball - 1%
SportingOdds Super Sunday - 1%
VCPoker and Teddy Sheringham - 1%
Other – 22%
No answer – 20%

Name a ‘celebrity’ who you most associate with playing Poker

Ben Affleck - 14%
James Woods - 7%
Phil Taylor - 7%
Helen Chamberlain - 6%
Steve Davis - 5%
Devilfish - 5%
Keith Allen - 5%
Barry Hearn - 4%
Chevy Chase - 4%
Chris Ferguson - 3%
Chris Rose - 3%
Doyle Brunson - 3%
Edward Norton - 2%
George Clooney - 2%
Jason Alexander - 1%
Jimmy White - 1%
John Daly - 1%
John Thomson - 1%
Kafelnikov - 1%
Kenny Rogers - 1%
Matt Daman - 1%
Mel Gibson in Maverick - 1%
Michael Greco - 1%
Pamela Anderson - 1%
Teddy Sheringham - 1%
Vinnie Jones - 1%
Wayne Rooney - 1%
No answer - 17%

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