Letter to the Editor: Motoring on the move? - October 2006  

Dear Editor,

I'm hoping that one or more of your readers has a few minutes to help me out.  I write the motoring column for the Canadian magazine called ‘Just for Canadian Doctors’.  November's article is to be about getting through our long winter aided by motor sports content on the television.

Halloween is vital to my sanity. I overfill my mental tank with the colour and revelry. Only on November 1st do I acknowledge Canada’s annual plunge into the climatic abyss. Those gruelling weeks of colder, shorter, and greyer days lie ahead, but are made shorter by coverage of motor sports.

But network television in North America only picks up 1-10% of the world's annual motoring video production. 

The January 2007 Rally Monte Carlo is both the kick-off, and premier event, of the World Rally Championship.  SPEED abandoned WRC fans [in North America].  I’d like nothing better than to ‘buy now’ this event off the net.  I’d watch the Monte on Groundhog Day, and breathe in all the famous scenery and scintillating action….  

Bearing in mind that the internet and the iPod have revolutionised the music industry model, when and how do your readers think that the internet will allow me to view the other 90-99% of motoring video content without having to rely on traditional television coverage?

In a nutshell, when do your readers think that internet or mobile coverage of motor sports will overtake that of linear television coverage?

Regards,

Dr Kelly Silverthorn

Just for Doctors Magazine, Canada

Reply to editor@sportandtechnology.com and we will pass your comments over to Kelly and perhaps even publish them in the next issue of S&T!

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