Report Preview: iGaming Brands in Soccer - May 2007  

Published in April 2007, Brands In Football 2007 is set to become the book of reference for anyone needing to know who’s sponsoring who and what in UK soccer.

This definitive guide to UK soccer sponsorship details more than 1,000 sponsorship and partnership arrangements with over 700 brands and lists over 150 organisations and competitions including 128 British Clubs and the contacts at their commercial departments.
Published by Europe’s leading soccer research expert the Football Fans Census (FFC), the report is a comprehensive study of UK soccer sponsorships covering brands involved with: Associations; International Teams; Clubs; Leagues; and Cups.
Listing current sponsorships and sponsorship opportunities, Brands In Football 2007 provides organisations with a thorough understanding of who is endorsing who and showcases opportunities to get involved in the nations’ favourite sport – all in one publication.
The 200 plus page report covers available sponsorship opportunities as well as current sponsors including: kit manufacturers; stadium sponsors; stand sponsors; official partners including gaming and betting, affinity cards, beverages, catering and travel. Nigel Jones, spokesperson for the Football Fans Census, says: “Soccer offers a unique range of opportunities for sponsorship from global to grass roots and Brands In Football 2007 reflects that. It is a must for clubs, brand managers involved, or planning on getting involved, in football as well as advertising agencies, PR companies and sponsorship consultancies with clients in soccer.”

iGaming brands in soccer

The following iGaming brands were involved in English Premier League soccer as at the end of the 2006-07 UK soccer season:

Arsenal - Paddy Power
Aston Villa - 32red.com (Club sponsor)
Blackburn Rovers - Bet24.com (Club sponsor)
Bolton Wanderers - Betfred
Charlton Athletic - Ladbrokes, Paddy Power (Online)
Chelsea - Ladbrokes, Coral (Online)
Everton - Littlewoods Gaming, Coral
Fulham - Coral (Online), VC Casino (Casino Partner)
Liverpool - Paddy Power (Online)
Manchester City - Totalbet
Manchester United - Betfred
Middlesbrough - 888.com (Club sponsor)
Newcastle United - Bet365
Portsmouth - Ladbrokes
Sheffield United - Ladbrokes
Tottenham Hotspur - Mansion (Club sponsor)
Watford - Ladbrokes
West Ham - Ladbrokes, Pinnacle (Online)
Wigan Athletic - Tote Plc

Mobile Network Partners by League

Premier League
Arsenal - O2
Aston Villa - T-Mobile
Charlton Athletic - T-Mobile
Chelsea - Orange
Liverpool - Orange
Manchester City - Orange
Middlesbrough - O2
Reading - Vodafone

Brands In Football 2007 is available in hard copy at £495 from the Football Fans Census and can be ordered through their website at www.brandsinfootball.com

The Football Fans Census is offering members of the Sport and Technology Executive Club (www.sportandtechnologyexecutiveclub.com), 10% off the price of this report. Contact nigel@footballfanscensus.com for further information.

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