Case Study: Getty unleashes the power of sport - December 2007  

S&T hears from our digital photography partner, Getty Images Sport.

So you’ve made an investment – whether it’s putting your name on arenas, ad boards and world-class players, or creating that one-of-a-kind fan experience. We’re here to make sure the world takes notice. With over 30 years’ experience in sport photography, we understand this business. Some of the world’s biggest brands, sport leagues and rights-holders entrust their sport imagery to us. Our award-winning sport photographers deliver images that set you apart from the crowd. And we follow through with tailored services that help put your brand in front of the world – instantly connecting you with millions of consumers.

Take a look at what we can do for you:

Our credentials at a glance

The most extensive sport imagery collection available today, with more than 3.6m images
Over 30 years’ experience in sport photography
More than 30 sport imagery awards in the past two years alone
Strong relationships with over 50 major rights-holders
Global coverage of more than 20,000 sport events in 2007
Our global distribution network ensures our coverage is transmitted to and reaches over 200 countries ‘live’ every single day, in both the local and national media
 
Imagery and services

No two businesses have the same needs. That’s why we tailor products and services for customers in more than 100 countries. We offer several types of easily accessible, award-winning imagery to inspire your customers. And you can use our flexible services to capture the attention of millions of sport fans worldwide.

Editorial imagery

Bring the thrill of today’s most exciting events and personalities to your sponsorship. Each year, our editorial photographers cover tens of thousands of matches, races and meets all over the world, and quickly make the images available to you at gettyimages.com.

Sport photo assignment

Shots of key players next to your ad boards. Coverage of your product launch. High-end promotion shots. When you want a unique angle, look and feel for your brand, our photo assignment service brings you solutions. We work with top entertainment, sport and corporate photographers to produce imagery for high-profile clients. From inception to postproduction, we’ll deliver the perfect shoot.

Archival imagery

Sport generates some of the most iconic moments in history – and our vast archival collection is a powerful tool for lending credibility and a strong spirit of heritage to your brand.

Model-released imagery

We offer a wealth of commercially flexible sport action shots. No matter what mood or message you’re trying to convey, our posed, model-released imagery will add unique angles to your marketing materials.

image.net

Maximise your exposure with our market-leading publicity engine. image.net lets you reach out to over 37,000 vetted sports media contacts across dozens of countries. And you can track who’s viewing your material, what they’re accessing and how often. We know each campaign is unique – so image.net can be configured to suit your needs and complement your own PR campaigns.

Media Manager

To ensure consistent, high-impact execution of your campaigns, it’s critical to manage your digital brand assets. Getty Images Media Manager was created to help you do just that. Our simple, cost-effective tool provides a central web-based location where creative teams can access your most current images, footage, publicity materials and more. You can also track and manage your image licenses.

Rights and clearance

Images of famous personalities lend spark and credibility to your campaigns – but using those photos without proper clearance can open your business to risk. Our Rights & Clearance experts will help you avoid potential pitfalls. We offer third-party clearances, image guarantees and project management, so you can run your campaign with confidence.

Rights-holder relationships

Our experience and reputation have enabled us to build and support relationships with over 50 of the world’s top sport leagues, rights-holders and governing bodies – more than any competitor. This ensures we are ideally placed to assist sponsors in maximising their sponsorship opportunities. Here are just some of them:

Association of Tennis Professionals (ATP)
Beijing Organising Committee for the Olympic Games (BOCOG)
England & Wales Cricket Board (ECB)
International Association of Athletics Federations (IAAF)
International Cricket Council (ICC)
International Federation of Football Associations (FIFA)
International Olympic Committee (IOC)
International Rugby Board (IRB)
LPGA Tour
London Organising Committee of the Olympic Games (LOCOG)
Major League Baseball (MLB)
Major League Soccer (MLS)
Manchester United
National Association for Stock Car Auto Racing (NASCAR)
National Basketball Association (NBA)
National Football League (NFL)
National Hockey League (NHL)
PGA Tour & PGA European Tour
Rugby Football Union (RFU)
Union of European Football Associations (UEFA)
Womens’ Tennis Association (WTA)

Photographers and awards

Our sport photographers are the best in the field – professionals dedicated to delivering the shots that ignite your sponsorship. They don’t just shoot from the sidelines. They are innovators – rigging special cameras, shooting from the rafters, doing anything and everything for the shots that make your customers look twice. And that’s why they’ve won dozens of industry-recognised awards.

Major events

Each year millions of people put daily life aside to live and breathe major sport events like the FIFA World Cup, the Olympic Games and the Commonwealth Games. We provide extensive coverage of major sport tournaments around the globe – so you’ll have the imagery that forever links your brand with the intensity and excitement of world-class sport.

2006 Winter Olympics

Since 1988, we’ve been the Official Photographer for the International Olympic Committee. Our coverage began with the 1968 Games in Mexico City, and our archival Olympic imagery goes back over 100 years. The 2008 Games in Beijing will see our most extensive coverage yet – with more than 70 expert photographers, editors and technicians at the event.

2006 FIFA World Cup

Our photography teams at major events are some of the biggest on the ground. The photographers are supported by onsite editorial and logistics professionals using the most advanced technology – so that we can get the newest action shots to you within minutes.

2006 Asian Games

As the Official Photographer of the Doha 2006 Asian Games, we provided a complete photographic solution including sponsorship activity, distribution and an extensive photographic record of the Games, comprising both in-field action and behind the scenes activities.

Find out more

We hope this overview has given you a useful insight into Getty Images’ sports coverage. To take it a step further and see specifically what we can do for you, give us a call:

Marc Webbon
Director, Sport Rights-Holders and Sponsors
+44 (0) 20 7428 5294
marc.webbon@gettyimages.com

Richard Pitts
Market Development Executive, Sport
+44 (0) 20 7428 5293
richard.pitts@gettyimages.com

Or visit our sports microsite:

www.gettyimages.com/powerofsport

Image credits

Sharapova image: 52049849, Clive Brunskill/Getty Images
Ali image: 3162458, Les Trievnor/Getty Images
Media Manager screenshot : Getty Images Media Manager
RBS Six Nations image : 73179506, Staff/Getty Images
Photographer image : Our photographers cover the major sporting events

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