ArkSports Databox - May 2003  

During October and November 2002, ArkSports conducted a survey on the future of sports broadcasting, new media, advertising and sponsorship based on a sample of 1,000 professionals working in the business of sport worldwide. Forty percent of survey respondents concluded that interactive TV will be a viable medium for sport by 2012 and 42% said it will offer most potential in terms of targeted advertising and sponsorship opportunities. Thirty percent felt that lack of consumer demand is prohibiting the uptake of interactive TV whereas another 30% said this is due to the price of digital subscriptions and set-top boxes. According to 48% of survey respondents, internet sports audiences (whether via broadband, wireless or interactive TV) will never overtake those of traditional television services. An overwhelming 97% however considered that sports fans do or will pay for sports content on the internet if it is not readily available elsewhere and if the price is right. Merchandising will generate the most revenue for sports new media companies and their properties/partners according to the respondents to the survey, followed by PPV and pay-per-listen.

To request a free copy of the survey results by PDF, please send an e-mail entitled 'Request survey' to survey@arksports.com

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