Sport and Technology monthly e-newsletter - May

Sport and Technology - news and features on the use of technology in sport

The monthly e-newsletter covering the impact of technology on the business of sport

****************www.sportandtechnology.com***************
Welcome to the first issue of Sport and Technology, the new monthly e-newsletter published by ArkSports Limited covering the impact of technology on the business of sport. Concise, timely and delivered free directly to over 4,000 sports executives by e-mail, Sport and Technology features breaking international news, exclusive data, case studies, guest features from industry specialists and expert editorial comment.
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SPORT AND TECHNOLOGY
http://www.sportandtechnology.com

Features
http://www.sportandtechnology.com/features.php

Case Study: World Rally Championship and gaming May 2003
Within motorsport, video gaming has been used to successfully transform the image of the World Rally Championship (WRC) from the 'woolly hats and flasks of tea brigade' to one that appeals to the more advertising-friendly generation 'X'. Sport and Technology's Editor Rachael Church explores how the WRC is being marketed as a complete package of entertainment and sport and how the Sony PlayStation video game that was initially launched in 2001 has been used to lure viewers to TV coverage of the sport.
http://www.sportandtechnology.com/features.php?pageId=0020

The future media challenge and opportunities for sport May 2003
Whilst the internet hype has passed, and the doomsayers smugly congratulate themselves on their perspicacity, a quiet revolution is unfolding which will have a deep impact on the future organisation, promotion and consumption of sport, writes sports management consultant Jon Wigley.
http://www.sportandtechnology.com/features.php?pageId=0018

Ref!Link tunes into the heart of sport May 2003
Ref!Link is a service that allows supporters to hear the referee's decisions and comments in realtime at rugby matches in the UK via disposable radios. Ref!Link's managing director Peter Downey describes how the service is revolutionising the way fans interact with rugby and sport in general.
http://www.sportandtechnology.com/features.php?pageId=0016

View from the Editor - Broadband heralds the dawn of a new era in sport May 2003
The take-up of broadband is gathering momentum in major markets and will provide a lucrative revenue stream for broadcasters, rights holders, sponsors and technology companies, according to Sport and Technology's Editor Rachael Church.
http://www.sportandtechnology.com/features.php?pageId=0017

ArkSports Databox May 2003
During October and November 2002, ArkSports conducted a survey on the future of sports broadcasting, new media and advertising/sponsorship based on a sample of 1,000 professionals working in the business of sport worldwide.
http://www.sportandtechnology.com/features.php?pageId=0015

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www.screendigest.com/R.Sportstv_03.htm
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News
http://www.sportandtechnology.com/news.php

SportsLine.com announces reduced losses and increase in subscription revenue May 2003
US-based internet sports media company SportsLine.com and publisher of CBS SportsLine.com, a joint venture with US broadcaster CBS, has announced losses of $9.4m for first quarter 2003.
http://www.sportandtechnology.com/news.php?pageId=0014#1

Interactive betting service launches in New Zealand May 2003
A new interactive TV sports service has been launched by pay-TV operator Sky Television in New Zealand.
http://www.sportandtechnology.com/news.php?pageId=0014#2

NASCAR offers new simulated racing experiences May 2003
NASCAR fans can now simulate the experiences of the motorsport's drivers by visiting the new NASCAR Silicon Motor Speedway Racing Centre in Smoky Mountains.
http://www.sportandtechnology.com/news.php?pageId=0014#3

Athletes to go online in Malaysia May 2003
The Olympic Council of Malaysia plans to develop an online database for the country's athletes by the end of 2003.
http://www.sportandtechnology.com/news.php?pageId=0014#4

Wige to abandon the Net? May 2003
German facilities company Wige Media is considered to be turning its back on its internet operations in favour of a back to basics focus on its traditional television markets.
http://www.sportandtechnology.com/news.php?pageId=0014#5

Hutchinson 3G gets sporty in Australia May 2003
Hutchinson Telecoms has launched a new $3bn 3G mobile phone service in Australia.
http://www.sportandtechnology.com/news.php?pageId=0014#6

Athens Olympics pins hopes on internet ticketing May 2003
Tickets for the 2004 Athens Olympics will go on sale to European Union residents between 12 May and 12 June via the website www.athens2004.com/tickets.
http://www.sportandtechnology.com/news.php?pageId=0014#7

ESPN's Wimbledon rights include VOD and broadband potential May 2003
US pay-TV company ESPN has signed a four-year deal thought to be worth $6m a year with the All-England Lawn Tennis & Croquet Club to televise the Wimbledon tennis championship up to semi-finals stage.
http://www.sportsandtechnology.com/news.php?pageId=0014#8

ITV shows commitment to interactive television May 2003
UK free-to-air commercial broadcaster ITV has created a new division - ITV Interactive - in a bid to strengthen it interactive strategy and product development.
http://www.sportandtechnology.com/news.php?pageId=0014#9

Court ruling raises issue of image rights in the games industry May 2003
German national soccer goalkeeper Oliver Kahn has won a court ruling preventing his name from being used in the FIFA 2002 computer soccer game without his permission.
http://www.sportandtechnology.com/news.php?pageId=0014#10

********************Company Profile*******************
Sport and Technology (www.sportandtechnology.com) is published by London-based sports research and consulting company ArkSports Limited (www.arksports.com). For further information contact Rachael Church (Editor) at rchurch@sportandtechnology.com or send press releases to editor@sportandtechnology.com

ArkSports Limited (www.arksports.com) specialises in all areas of the business of sport including technology, broadcasting, sponsorship and finance. The company's services are wide ranging and include competitive and strategic analyses, rights valuations for broadcasting, sponsorship and new media, market sizing, overviews and forecasting, rankings of top sponsors and rights holders, custom reports and work shops.

For further information about the services ArkSports offers call +44 (0) 20 7485 0745 or e-mail info@arksports.com
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