Sport and Technology monthly e-newsletter - August

Sport and Technology - news and features on the use of technology in sport

The monthly e-newsletter covering the impact of technology on the business of sport

SPORT AND TECHNOLOGY AUGUST 2003
http://www.sportandtechnology.com

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Welcome to Sport and Technology, the monthly e-newsletter published by ArkSports Limited covering the impact of technology on the business of sport. Concise, timely and delivered free directly to over 4,000 sports executives by e-mail, Sport and Technology features breaking international news, exclusive data, case studies, guest features from industry specialists and expert editorial comment.
The views expressed in the newsletter are not necessarily those of ArkSports unless stated.
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Features
http://www.sportandtechnology.com/features.php

Q&A: The National Football League (New Media Division) August 2003
In the first article in a new series of questions and answers with heads of the new media/interactive divisions of major US sports properties, Rachael Church, editor of Sport and Technology, spoke to Chris Russo, senior vice president of new media and publishing at the National Football League.
http://www.sportandtechnology.com/features.php?pageId=0051

Making money from sports websites August 2003
Following last month's article on what makes a sports website compelling in terms of content, Purple Interactiveís founder and chief executive Nicole Morris explains the best ways of monetising a site successfully.
http://www.sportandtechnology.com/features.php?pageId=0052

View from the Editor - Betting on a photofinish August 2003
This month, Sport and Technology's editor Rachael Church had a sojourn to the Epsom racecourse to visit the photofinish room. "Imagine racing with the fate of millions of pounds of betting money relying on the judgement of one pair of eyes as a bunched field whizzes past the winning post at 40 miles an hour..."
http://www.sportandtechnology.com/features.php?pageId=0053

Making mobile work for sport August 2003
What they want, when they want it and how they want it. Catchy? Corny? Or perhaps just too simplistic? What ever your view you canít argue that it doesnít make sense, writes Matt Heiman, director of Mobix Interactive... But how do we ensure video mobile does not follow the path of its poorer cousin WAP?
http://www.sportandtechnology.com/features.php?pageId=0054

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On-screen graphics in brand building - a source of conflict or collaboration? August 2003
One of the most contentious issues for broadcasters at major sporting events is the design of the on-screen graphics and the level of freedom rights holders are given to personalise their graphics or to have access to a ëclean feedí of the event. Paul Bristow, managing director of deltatre Media, takes up the story
http://www.sportandtechnology.com/features.php?pageId=0055

Case study: X,Y, Z dynamic data - the hidden value in sports media rights August 2003
A brand new real time tracking technology (RTT) developed by DatAcq, a Thames Valley technology company in the UK, is set to offer sport a new media right that could substantially increase revenue in the immediate future. It will also encourage rightsí owners to re-assess contracts and establish whether ëdynamic dataí is identified as a separate right or not.
http://www.sportandtechnology.com/features.php?pageId=0056

ArkSports Databox: iTV revenues of Olympic proportions August 2003
With Olympic fever sweeping the globe as cities including Paris, London, New York and Rio de Janeiro launch their campaigns to host the 2012 summer Games, ArkSports has analysed the potential revenue from multisport offerings on interactive television (iTV).
http://www.sportandtechnology.com/features.php?pageId=0057

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Available now - new report - Sports Funding Report 2003 - 65+ pages
Now in its third year, the 2003 Sports Funding Report by Avila Partners highlights private sports-related, technology and internet companies that received equity funding in 2002. The Report gives those in and outside the sports industry a review of recent investment and business activity; an overview of the entrepreneurs, venture capitalists, and corporate entities driving that activity; a look at key themes and trends in the marketplace; and insight into how to succeed in this competitive marketplace. Published by Avila Partners, May 2003, $295
www.avilapartners.com/arksports
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News
http://www.sportandtechnology.com/news.php

EPL offering includes broadband rights August 2003
English soccer's Premier League is offering broadband rights in the form of 'as-live' clips of matches, in the latest change to its tender for media rights for the three seasons from 2004-05 to 2006-07.
http://www.sportandtechnology.com/news.php?pageId=0058#1

NFL gets into bed with IBM August 2003
The National Football League (NFL) and IBM have announced a three-year agreement naming IBM as the NFLís official information technology (IT) partner.
http://www.sportandtechnology.com/news.php?pageId=0058#2

IAAF to add new technology requirements into bid documents? August 2003
The IAAF is considering adding new requirements to its bid procedures for its World Championships that will mean host cities could have to supply multiple screens for spectators in the event stadia.
http://www.sportandtechnology.com/news.php?pageId=0058#3

Regular video advertising on the US horizon? August 2003
The use of video on the internet by advertisers to promote their products is slowing developing in the US but could become a real proposition by 2004 according to leading industry players.
http://www.sportandtechnology.com/news.php?pageId=0058#4

Korean MLB service to go live August 2003
Kim Sports International a California-based internet sports marketing company, and MLB Advanced Media, the interactive media and internet company of Major League Baseball, have reached a multi-year, multi-million dollar agreement to make KSI the exclusive licence holder of certain MLB-related rights which will be exploited in Korea via the internet.
http://www.sportandtechnology.com/news.php?pageId=0058#5

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Available soon - new report - Bidding & Hosting: The Guide to Successful Sporting Events
Published by Sportcal.com, written by ArkSports, September 2003, £350/$560. Bidding & Hosting: The Guide to Successful Sporting Events will provide a valuable insight into the key aspects of creating a winning bidding document and delivering successful major sports events as well as providing a directory of key bidding opportunities. Sponsors are invited for each section of the report and will receive benefits including a full page advert in the guide, a promotional feature box, front and back report cover promotion, the chance to speak at a future seminar on the subject and a presence on www.sportcal.com. For further information contact lboyle@arksports.com or call +44 (0) 7904 385207.
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Athens Broadcast Services website goes live August 2003
Stefi Productions, Gearhouse Broadcast and GlobeCast, the companies behind Athens Broadcast Services have launched www.athensbroadcastservices.com.
http://www.sportandtechnology.com/news.php?pageId=0058#6

Ticket.com's MLB record August 2003
Tickets.com sold over 3.3m MLB tickets online by the 2003 All Star break, exceeding the previous year's sales by over 17%.
http://www.sportandtechnology.com/news.php?pageId=0058#7

Jordan Grand Prix launches Chinese website August 2003
Jordan Grand Prix has recently launched a website for the Chinese market at www.f1jordan.cn. The deal was put together by The Copyright Promotions Licensing Group Ltd (CPLG), and its local partner Sportsunite.
http://www.sportandtechnology.com/news.php?pageId=0058#8

WNBA fans in wireless voting August 2003
WNBA fans with Verizon Wireless' two-way text messaging capable phones had the opportunity to vote towards selecting the MVP of the 2003 WNBA All-Star Game played at Madison Square Garden in New York City on Saturday, 12 July.
http://www.sportandtechnology.com/news.php?pageId=0058#9

Computer-based seat-viewing takes off in the US August 2003
National Basketball Association team the Orlando Magic has recently joined a small but growing group of pro sports organisations in the US, including Daytona International Speedway, in offering a new computer-based seat-viewing and ticket-buying system.
http://www.sportandtechnology.com/news.php?pageId=0058#10

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Sport and Technology is pleased to offer targeted opportunities to reach potential clients who are key decision makers in all areas of the business of sport and technology. If you are interested in advertising or sponsorship within an e-newsletter that is being heralded as a 'not to be missed' invaluable monthly resource, then contact Luke Boyle of ArkSports for further details (lboyle@arksports.com).
********************Company Profile*******************
Sport and Technology (www.sportandtechnology.com) is published by London-based sports research and consulting company ArkSports Limited (www.arksports.com). For further information contact Rachael Church (Editor) at rchurch@sportandtechnology.com or send press releases to editor@sportandtechnology.com

ArkSports Limited (www.arksports.com) specialises in all areas of the business of sport including technology, broadcasting, sponsorship and finance. The company's services are wide ranging and include competitive and strategic analyses, rights valuations for broadcasting, sponsorship and new media, market sizing, overviews and forecasting, rankings of top sponsors and rights holders, matching sponsors and properties and work shops.

For further information about the services ArkSports offers call +44 (0) 20 7485 0745 or e-mail info@arksports.com
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