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"Sport and Technology is a high quality publication and the issues it covers are comprehensive. This makes the newsletter an invaluable tool to anyone working in the sports industry." Philip Hennemann, CEO, Infostrada Sports
SPORT AND TECHNOLOGY FEBRUARY 2004
http://www.sportandtechnology.com
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Welcome to Sport and Technology, the monthly e-newsletter published by consulting and research company ArkSports Limited covering the impact of technology on the business of sport. Concise, timely and delivered free directly to over 4,000 sports executives by e-mail, Sport and Technology features breaking international news, exclusive data, case studies, guest features from industry specialists and expert editorial comment.
Sport and Technology is pleased to offer targeted opportunities to reach potential clients who are key decision makers in all areas of the business of sport and technology. If you are interested in advertising or sponsorship opportunities within an e-newsletter that is being heralded as a 'not to be missed' invaluable monthly resource, then contact Luke Boyle of ArkSports for further details (lboyle@arksports.com).
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Features
http://www.sportandtechnology.com/features.php Q&A: Australian National Basketball League February 2004
In August 2003, Rick Burton, former Director of the Warsaw Sports Marketing Center at the University of Oregon, hung up his mortarboard, donned his sneakers and hopped on a plane half way around the world to become Commissioner of the Australian National Basketball League. Rachael Church, Editor of Sport and Technology, caught up with Burton to see how he is enjoying his new role and to hear his views on the current sports technology marketplace.
http://www.sportandtechnology.com/features.php?pageId=0129
Case Study: TWI Interactive stays one step ahead in the mobile game February 2004
The 2003 Rugby World Cup enabled TWI Interactive, the technology division of global sports marketing agency IMG, to showcase some of its mobile sports technology. Sport and Technology spoke to IMG's head of mobile services, Mark Selby, and Simon Denyer, who is TWIi’s commercial director for Europe, about the role mobile technology is playing in the company’s development.
http://www.sportandtechnology.com/features.php?pageId=0130
View from the Editor: Technology at the heart of a ratings war February 2004
This month Sport and Technology visited the headquarters of The Wireless Group (TWG), home of UK radio station TalkSport, to talk to TWG’s chairman and chief executive Kelvin MacKenzie - the man credited with bringing topless darts to UK television in the 1990s. MacKenzie will be chief witness for the prosecution in an impending law suit he hopes will change the face of the radio ratings marketplace. Sport and Technology also braved the 1st and 10 line at The Ministry of Sound, courtesy of the NFL UK on Super Bowl Sunday (which rapidly became Monday....)
http://www.sportandtechnology.com/features.php?pageId=0131
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Survey Invitation: Monetising sports content through new media
Due to popular demand, Sport and Technology is extending the deadline on its major new survey that will provide a valuable insight into the key issues surrounding how new media can be utilised to give a financial return to sports properties and businesses.
We remain keen to obtain the views of key individuals in the sports industry on this subject and therefore invite readers to participate in the survey that can be completed online or returned by fax. Please click on the link below to access the survey and make your opinions count:
http://www.sportandtechnology.com/survey.php
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Case Study: Premium TV enjoys some retail therapy February 2004
Premium TV (PTV) is Europe's largest digital sports publisher operating soccer club websites for 80% of English Premier League, Football League and Scottish Premier League clubs in the UK. The restructuring of some of PTV’s major interactive media deals combined with bullish results from its online merchandising operations means PTV is feeling positive about the future.
http://www.sportandtechnology.com/features.php?pageId=0132
Feature: Back to school for premium content February 2004
Strictly speaking, the primary responsibility of any collegiate sports team is to compete, promote its institution and raise funds. But it takes more to achieve success in the current marketplace. That’s why a growing number of collegiate athletic departments in the US are relying on an Omaha-based new media firm to help get the job done.
http://www.sportandtechnology.com/features.php?pageId=0133
**********************Advertisement*********************
Available now - major new report - Bidding & Hosting: The Guide to Successful Sporting Events
Published by Sportcal.com, written by ArkSports, October 2003, £350/$560, 318 pages.
"As a tour d’horizon of the subject, this book is successfully comprehensive," John Goodbody, The Times.
Bidding & Hosting: The Guide to Successful Sporting Events provides a valuable insight into the key aspects of creating a winning bidding document and delivering successful major sports events as well as providing a directory of key bidding opportunities. For further information see http://www.sportcal.com/commerce/ProductDetails.aspx?productID=12.
The report also features the results of a survey on the future of the bidding and hosting industry. For a summary of the results e-mail survey@arksports.com, listing 'Bidding Survey' in the subject line.
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ArkSports Databox: Technology sponsor exposure in Formula One February 2004
Data this month is supplied courtesy of research company S:COMM, following publication of its 2003 Formula One Sponsorship Report.
http://www.sportandtechnology.com/features.php?pageId=0134 **********************Advertisement*********************
Radical Radios - enhancing the spectator experience
Radical Radios provides event radio broadcast services and premium value, mini personal radio receivers for spectators at live events. Its products and services enhance the experience of spectators at such events and increase brand awareness for both event organisers and sponsors. Innovation in spectator services and a commitment to creating sports marketing promotions that work are the forces that drive Radical Radios. Having already achieved great success at events such as Skandia Cowes Week, various air shows and equestrian events, including Blenheim International Horse Trials, Radical Radios is looking to further broaden its client base and develop relationships with major sports properties and sponsor partners. ArkSports Limited is acting as a consultant to Radical Radios. For further information contact Luke Boyle of ArkSports at lboyle@arksports.com or +44 (0) 7904 385207.
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http://www.sportandtechnology.com/news.php
Nextel's NASCAR sponsorship takes offFebruary 2004
Nextel Communications’ 10-year partnership with leading US motorsport property NASCAR begins in mid-February 2004 and the wireless communications company has unveiled its plans for the sponsorship.
http://www.sportandtechnology.com/news.php?pageId=0135#1
German HDTV for the Super Bowl February 2004
German pay-TV platform Premiere transmitted the 2004 NFL Super Bowl between the New England Patriots and the Carolina Panthers unencrypted in the 1920x1080 high definition TV format.
http://www.sportandtechnology.com/news.php?pageId=0135#2
Premiership fans score from high-tech ticket exchange February 2004
English Premier League soccer team Bolton Wanderers has announced it is to use fan management system TeamCard to buy back season tickets for specific matches and resell them to ticketless supporters.
http://www.sportandtechnology.com/news.php?pageId=0135#3
Easynet goes Olympic! February 2004
The British Olympic Association (BOA) has announced pan-European broadband provider Easynet as its Official Broadband Network Partner.
http://www.sportandtechnology.com/news.php?pageId=0135#4
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SPORTELDubai 2004
SPORTELDubai 2004 will take place 15-17 March, 2004 at the 5-Star Le Royal Meridien Beach Resort & SPA in Dubai, United Arab Emirates.
For further information on participating at SPORTELDubai 2004, contact Liliane or William Vitale at VITAL COMMUNICATIONS-USA. The market will trial facilities for non-exhibitors to have a dedicated area for meetings in the exhibition area for the first time.
Tel: +1 201 869 4022; Fax: +1 201 869 4335; E-mail: vitcomusa@earthlink.net http://www.sporteldubai.com
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Technology driving the Pistons February 2004
The NBA’s Detroit Pistons team in the US has been using technology to bring new fans to games and aims to increase ticket sales by $500,000 over two years.
http://www.sportandtechnology.com/news.php?pageId=0135#5
Betfair in cricket agreement February 2004
UK-based betting exchange Betfair has continued its recent spate of memorandum of understandings by signing one with the International Cricket Council’s anti-corruption and security unit.
http://www.sportandtechnology.com/news.php?pageId=0135#6
Nautical broadband channel to set sail February 2004
Broadband channels producer Narrowstep is to launch the world's first broadband TV channel dedicated to sailing and watersports, Sail.tv.
http://www.sportandtechnology.com/news.php?pageId=0135#7
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Narrowstep's TV in a Box - Broadband Broadcasting Solutions
Narrowstep provides a 'TV Station In a Box' online broadcasting solution for federations and rights owners looking to reach audiences via other means than traditional television. Comprising of Mediaserver, a rich content management solution for the handling of video files, Channelserver, a scheduling and video on demand service and Adserver, an application that dynamically generates and optimises advertising revenue, 'TV Station In a Box' can typically reduce the cost of scheduling, playout and distribution of content by 10-fold for a channel in any particular territory.
ArkSports Limited is acting as a consultant to Narrowstep. For further information contact Luke Boyle of ArkSports at lboyle@arksports.com or +44 (0) 7904 385207.
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Canadian Sports Tourism Alliance inks technology deal February 2004
Mobile data collection solutions company Techneos Systems and the Canadian Sport Tourism Alliance have reached an agreement to use the Entryware Professional software to facilitate the collection of primary data on-site at selected sport events in Canada over the next 12 months.
http://www.sportandtechnology.com/news.php?pageId=0135#8
New rankings for US sports websites February 2004
A new study designed by the graduate sports communications class at the University of Massachusetts at Amherst in the US has announced rankings of 131 professional US sports team websites (MLB, MLS, NBA, NFL and NHL).
http://www.sportandtechnology.com/news.php?pageId=0135#9
WiFi gets coastal February 2004
Square Mile International, the WiFi service provider that brought a hotspot to the 2003 Cowes Week Regatta in the UK, is building a wireless ‘hot zone’ on the coast of South England.
http://www.sportandtechnology.com/news.php?pageId=0135#10
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FT New Media and Broadcasting Conference, 2-3 March 2004, London
Hear expert speakers explore the key challenges facing the media, broadcasting and internet sectors today. Speakers include:
Marc Andreessen - chairman of Opsware,
Sir Howard Stringer - vice chairman, Sony Corporation and
Larry Jacobson - president, RealNetworks.
For more information and to register, visit:
http://tn01.com/ft/sbct.cgi?s=24750752&i=930808&m=1&d=5370769
********************Company Profile*******************
Sport and Technology (www.sportandtechnology.com) is published by London-based sports research and consulting company ArkSports Limited (www.arksports.com). For further information contact Rachael Church (Editor) at rchurch@sportandtechnology.com or send press releases to editor@sportandtechnology.com
The views expressed in the newsletter are not necessarily those of ArkSports unless stated, but we welcome your comments on all areas of the newsletter in the feedback section at: http://www.sportandtechnology.com
ArkSports Limited (www.arksports.com) specialises in all areas of the business of sport including technology, broadcasting, sponsorship and finance. The company's services are wide ranging and include competitive and strategic analyses, rights valuations for broadcasting, sponsorship and new media, market sizing, overviews and forecasting, rankings of top sponsors and rights holders, matching sponsors and properties and work shops.
For further information about the services ArkSports offers call +44 (0) 20 7485 0745 or e-mail info@arksports.com
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Team Sur - High Performance Training Facilities
Team Sur has been created to promote international sport by providing unique training competition and travel opportunities for teams and groups from all over the world. Team Sur possesses the essential infrastructure and logistics necessary to offer and provide all classes of services for athletes of all levels including youth teams, colleges and universities and elite athletes. Based in Seville, Team Sur offers training with professional Spanish coaches, competition at superior athletic installations and excellent accommodation. Team Sur specialises in providing training facilities for soccer, rowing and golf.
For further information about Team Sur and to request a sample itinerary, contact Luke Boyle of ArkSports (lboyle@arksports.com).
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