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"Technology has significant impact on sports today, especially on how sport is consumed as a form of entertainment around the world. As consumer experiences change, sports marketing has to change accordingly to deliver an increasingly satisfying experience for fans and ROI for the marketers. Sport and Technology recognises how technology can provide a more satisfying experience for the sports fan. Visa, as a company that has successfully merged its payments technology with its sponsorships, knows the importance of using technology to help sports marketers stay relevant." Sheng Li, vice president of global sponsorship marketing, Visa International SPORT AND TECHNOLOGY MARCH 2004
http://www.sportandtechnology.com *****************************************************
Welcome to Sport and Technology, the monthly e-newsletter published by consulting and research company ArkSports Limited covering the impact of technology on the business of sport. Concise, timely and delivered free directly to over 4,000 sports executives by e-mail, Sport and Technology features breaking international news, exclusive data, case studies, guest features from industry specialists and expert editorial comment. If this edition has been forwarded to you, sign up for your own copy by visiting http://www.sportandtechnology.com/index.php?pageId=0019
Sport and Technology is pleased to offer targeted opportunities to reach potential clients who are key decision makers in all areas of the business of sport and technology. If you are interested in advertising or sponsorship opportunities within an e-newsletter that is being heralded as a 'not to be missed' invaluable monthly resource, then contact Luke Boyle of ArkSports for further details (lboyle@arksports.com).
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Features
http://www.sportandtechnology.com/features.php Q&A: AOL UK Sport March 2004
As part of a new series of questions and answers with companies influencing the UK digital sports space, Sport and Technology interviewed Chris Condron, head of news, sport and broadband content at online interactive services provider AOL UK.
http://www.sportandtechnology.com/features.php?pageId=0137 Case Study: BBC Technology plays the beautiful game March 2004
A company that is thought to be currently on the shopping lists of several major IT companies, BBC Technology - a wholly-owned commercial subsidiary of the UK’s leading public service broadcaster the BBC - has been up for a sale since December 2003. Sport and Technology examines what the successful purchaser will get in return for its bucks.
http://www.sportandtechnology.com/features.php?pageId=0138 View from the Editor: The problem with free stuff March 2004
This month the Editor debates the pros and cons of free oven gloves and salsa at US collegiate basketball games and chairs a Sport and Technology roundtable discussion or two on how best to make money from digital sports content. Can life get any better than this? Yes, but only if it involves a trolley dash around Harrods accompanied by David Beckham....
http://www.sportandtechnology.com/features.php?pageId=0139 **********************Advertisement*********************
SPORTELDubai 2004
SPORTELDubai 2004 will take place 15-17 March, 2004 at the 5-Star Le Royal Meridien Beach Resort & SPA in Dubai, United Arab Emirates. All available stands, screening kiosks and screening boxes have been sold for the inaugural market, which will have participants from over 40 countries.
For further information on participating at SPORTELDubai 2004, contact Liliane or William Vitale at VITAL COMMUNICATIONS-USA. Tel: +1 201 869 4022; Fax: +1 201 869 4335; E-mail: vitcomusa@earthlink.net : http://www.sporteldubai.com
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Feature: Monetising digital sports content the Uncle Sam way March 2004
Sport and Technology spoke to representatives from some of the companies in the US that are having an impact on the digital sports marketplace and asked them their opinions on monetising sports content in the online and wired up world.
http://www.sportandtechnology.com/features.php?pageId=0140 Letter to the Editor: Is Sony PlayStation alienating the WRC's US fans? March 2004
A Sport and Technology reader vents his frustrations at not being able to play the World Rally Championship PlayStation game in the US. "I am coming to resent constantly reading articles and advertisements promoting WRC gaming which I am forbidden to participate in by its exclusive licensing arrangements....."
http://www.sportandtechnology.com/features.php?pageId=0141 **********************Advertisement*********************
Available now - major new report - Bidding & Hosting: The Guide to Successful Sporting Events
Published by Sportcal.com, written by ArkSports, October 2003, £350/$560, 318 pages.
"As a tour d’horizon of the subject, this book is successfully comprehensive," John Goodbody, The Times.
Bidding & Hosting: The Guide to Successful Sporting Events provides a valuable insight into the key aspects of creating a winning bidding document and delivering successful major sports events as well as providing a directory of key bidding opportunities. For further information see http://www.sportcal.com/commerce/ProductDetails.aspx?productID=12.
The report also features the results of a survey on the future of the bidding and hosting industry. For a summary of the results e-mail survey@arksports.com, listing 'Bidding Survey' in the subject line.
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ArkSports Databox: Motor sport to most likely make money from new media March 2004
Key results from Sport and Technology's recent survey on garnering a financial return from digital sports services.
http://www.sportandtechnology.com/features.php?pageId=0143 **********************Advertisement*********************
Radical Radios - enhancing the spectator experience
Radical Radios provides event radio broadcast services and premium value, mini personal radio receivers for spectators at live events. Its products and services enhance the experience of spectators at such events and increase brand awareness for both event organisers and sponsors. Innovation in spectator services and a commitment to creating sports marketing promotions that work are the forces that drive Radical Radios. Having already achieved great success at events such as Skandia Cowes Week, various air shows and equestrian events, including Blenheim International Horse Trials, Radical Radios is looking to further broaden its client base and develop relationships with major sports properties and sponsor partners. ArkSports Limited is acting as a consultant to Radical Radios. For further information contact Luke Boyle of ArkSports at lboyle@arksports.com or +44 (0) 7904 385207.
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http://www.sportandtechnology.com/news.php Drugs database not to be sniffed at March 2004
UK Sport, the body responsible for promoting ethically fair and drug-free sport in the UK, has launched a new online database for the reporting of positive test results.
http://www.sportandtechnology.com/news.php?pageId=0142#1 Horses for courses for Infostrada Sports March 2004
International sports data company Infostrada Sports has reached an agreement with equestrian event management and publishing company BCM to make greater commercial use of the latter’s rider and horse databases.
http://www.sportandtechnology.com/news.php?pageId=0142#2 Verizon's marathon deal March 2004
US telco Verizon Wireless has signed on as the official telecommunications sponsor of the Boston Marathon.
http://www.sportandtechnology.com/news.php?pageId=0142#3 Narrowstep in UEFA Cup campaign March 2004
In partnership with Global SportNet, broadband sports provider Narrowstep will broadcast the UEFA Cup campaigns of two flagships of European club soccer, Portugal¥s SL Benfica and Italy’s FC Internazionale this season.
http://www.sportandtechnology.com/news.php?pageId=0142#4 **********************Advertisement*********************
Dakini - great books, great partnerships
As a small innovative publisher dakini initiates book projects for targeted groups of customers who have a passionate interest in sport, advertising, cinema, media, fashion, and health and beauty. Dakini produces outstandingly beautiful books. Its aim is to establish strategic relationships with key organisations to forge mutually beneficial commercial arrangements. Its books are mainly used for corporate retention/loyalty schemes. Partners dakini has worked with include Citibank, Sony Entertainment Television, and Met Life to name but a few and they have enjoyed considerable press coverage in collaboration with the publisher. For further information on how dakini can enhance your branding opportunities, contact Luke Boyle of ArkSports (lboyle@arksports.com). *****************************************************
SMS automates TV exposure monitoring March 2004
Sports Marketing Surveys has introduced an automated Image Recognition System for measuring and analysing TV exposure for sponsors and advertisers.
http://www.sportandtechnology.com/news.php?pageId=0142#5 New web offerings for golf fans March 2004
Leading golf website pgatour.com has announced a new suite of multimedia content, fantasy games, enhanced newsletters and live programming.
http://www.sportandtechnology.com/news.php?pageId=0142#6 i-mode brand for Formula One March 2004
According to Japan’s DoCoMo, its wireless internet access system i-mode has entered into a partnership with the Renault Formula One motor racing team.
http://www.sportandtechnology.com/news.php?pageId=0142#7 **********************Advertisement*********************
Narrowstep's TV in a Box - Broadband Broadcasting Solutions
Narrowstep provides a 'TV Station In a Box' online broadcasting solution for federations and rights owners looking to reach audiences via other means than traditional television. Comprising of Mediaserver, a rich content management solution for the handling of video files, Channelserver, a scheduling and video on demand service and Adserver, an application that dynamically generates and optimises advertising revenue, 'TV Station In a Box' can typically reduce the cost of scheduling, playout and distribution of content by 10-fold for a channel in any particular territory.
ArkSports Limited is acting as a consultant to Narrowstep. For further information contact Luke Boyle of ArkSports at lboyle@arksports.com or +44 (0) 79 04 385207.
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Landmark deal for action sports enthusiasts March 2004
US company TotalVid – a subsidiary of Landmark Communications – has licensed media publishing system ‘thePlatform’ to manage, publish, and sell digital video online.
http://www.sportandtechnology.com/news.php?pageId=0142#8 Oddset sleds ahead March 2004
Oddset, the sports betting arm of the German state lottery system, was the title sponsor of the 2004 Bobsleigh World Championship in Kˆnigssee, Germany.
http://www.sportandtechnology.com/news.php?pageId=0142#9 XOS acquires NMN March 2004
XOS Technologies an US-based provider of audio and visual software and services for professional and college sports teams and sporting venues, has acquired collegiate sports website producer New Media Networks.
http://www.sportandtechnology.com/news.php?pageId=0142#10 **********************Advertisement*********************
New report - Mobile Technologies: The Opportunities for Sport (SportBusiness, April 2004)
Mobile Technologies: The Opportunities for Sport is a comprehensive guide to the current and future development of the symbiotic relationship between wireless technologies and sport. It assesses the revenue potential of all aspects of sports related-content ranging from text alerts to video content, betting and gaming. The report analyses the opportunities for all parts of the value chain from sports right holders to network providers provided by this rapidly-evolving industry. For further details contact Stuart Lewis of the SportBusiness Group - stuartl@sportbusiness.com.
********************Company Profile*******************
Sport and Technology (www.sportandtechnology.com) is published by London-based sports research and consulting company ArkSports Limited (www.arksports.com). For further information contact Rachael Church (Editor) at rchurch@sportandtechnology.com or send press releases to editor@sportandtechnology.com The views expressed in the newsletter are not necessarily those of ArkSports unless stated, but we welcome your com! ments on all areas of the newsletter in the feedback section at: http://www.sportandtechnology.com ArkSports Limited (www.arksports.com) specialises in all areas of the business of sport including technology, broadcasting, sponsorship and finance. The company's services are wide ranging and include competitive and strategic analyses, rights valuations for broadcasting, sponsorship and new media, market sizing, overviews and forecasting, rankings of top sponsors and rights holders, matching sponsors and properties and work shops.
For further information about the services ArkSports offers call +44 (0) 20 7485 0745 or e-mail info@arksports.com
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Team Sur - High Performance Training Facilities
Team Sur has been created to promote international sport by providing unique training competition and travel opportunities for teams and groups from all over the world. Team Sur possesses the essential infrastructure and logistics necessary to offer and provide all classes of services for athletes of all levels including youth teams, colleges and universities and elite athletes. Based in Seville, Team Sur offers training with professional Spanish coaches, competition at superior athletic installations and excellent accommodation. Team Sur specialises in providing training facilities for soccer, rowing and golf.
For further information about Team Sur and to request a sample itinerary, contact Luke Boyle of ArkSports (lboyle@arksports.com).
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