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"I look forward to every issue of Sport and Technology. It's concise, informative, and thoroughly scans the globe for the new media issues that matter most." Jeffrey N Pollack, managing director, broadcasting and new media, NASCAR Digital Entertainment and founder, The Sports Business Daily SPORT AND TECHNOLOGY APRIL 2004
http://www.sportandtechnology.com *************************************************************
Welcome to Sport and Technology, the monthly e-newsletter published by consulting and research company ArkSports Limited covering the impact of technology on the business of sport. Concise, timely and delivered free directly to over 4,000 sports executives by e-mail, Sport and Technology features breaking international news, exclusive data, case studies, guest features from industry specialists and expert editorial comment. If this edition has been forwarded to you, sign up for your own copy by visiting http://www.sportandtechnology.com/index.php?pageId=0019
Sport and Technology is pleased to offer targeted opportunities to reach potential clients who are key decision makers in all areas of the business of sport and technology. If you are interested in advertising or sponsorship opportunities within an e-newsletter that is being heralded as a 'not to be missed' invaluable monthly resource, then contact ArkSports for further details (info@arksports.com).
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Features
http://www.sportandtechnology.com/features.php Q&A: Vodafone UK Sport April 2004
Continuing the new series of questions and answers with companies influencing the UK digital sports space, Sport and Technology interviewed mobile service provider Vodafone UK, sponsor of English Premier League soccer club Manchester United.
http://www.sportandtechnology.com/features.php?pageId=0146 Case Study: College Sports Television embraces technology April 2004
College Sports Television, the fastest-growing independent cable network in the US, has recently completed its acquisition of the Official College Sports Network (OCSN), which will be re-branded CollegeSports.com. Sport and Technology spoke to CSTV about the deal that has been finalised at the end of what has been a very busy 12 months for the network.
http://www.sportandtechnology.com/features.php?pageId=0147 View from the Editor: No sleeping satellites at SportelDubai April 2004
This month the Editor reviews the inaugural and successful SportelDubai and finds out what the satellite facilities companies have in store for the 2004 Athens Olympics. ìThey [the facilities companies] are all walking down the aisle, but no-one seems to have said ëyesí to them yet,î cautioned one SportelDubai delegate. Warning, this is not an article to be read by readers suffering from Keraunothnetophobia!
http://www.sportandtechnology.com/features.php?pageId=0148 **********************Advertisement**************************
New Hosting and Bidding e-newsletter - Sponsorship opportunities
ArkSports, publisher of the acclaimed Sport and Technology e-newsletter will shortly be launching a new e-newsletter covering developments in the bidding and hosting industry for sports events. Published 10 times per year and containing invaluable editorial insight and contributions from leading industry experts, Hosting and Bidding will contain up-to-date information and in-depth analysis on a sector ArkSports forecasts will be worth $5.6bn by 2012 for bidding for and hosting the top 50 sports events. For further information on sponsorship and advertising opportunities in an e-newsletter that will be circulated to over 4,000 sports executives, contact ArkSports (info@arksports.com). ************************************** *********************
Feature: Mulling over monetising digital sports content April 2004
Sport and Technology recently hosted a series of roundtable discussion groups that addressed the issue of monetising digital sports content. An esteemed panel of rights holders, distributors, broadcasters and executives involved in digital sports content production and delivery took part in debates that covered rights issues, production concerns and killer content suggestions, as well as focusing on the main revenue streams that rights owners can create online. http://www.sportandtechnology.com/features.php?pageId=0149 Case Study: Canadian technology utilised to attract sports events April 2004
Sport and Technology looks at how the Canadian Sport Tourism Alliance is harnessing the worldís first web-based economic assessment tool to measure the likely success and impact of sports events. http://www.sportandtechnology.com/features.php?pageId=0150 **********************Advertisement************************* I-Ball ëSee the Match from the Eye of the Ballí
ArkSports is acting as a strategic consultant to I-Ball, a technology company that has developed the know-how to place a camera inside a ball, such as a soccer ball, rugby ball, American football or golf ball. With the increasing number of media producers trying to gain a higher market share to survive, it is essential to proactively add new value to existing coverage in order to increase consumer choice and to maximise operating profits. I-Ball presents a natural fit to this particular need. The I-Ball concept aims to revolutionise the way sports events are currently being covered. Its goal is to bring a new technologic edge to media players, TV broadcasters and sponsors, helping them to differentiate their service within this ever-changing market. For more details please contact ArkSports at: info@arksports.com
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Press Release: ArkSports enters new technology partnerships April 2004
ArkSports, the London-based sports consulting and research company and technology specialist, has recently teamed up with several technology companies including I-Ball, DatAcq and Clear Thinking Group, to offer sports rights holders the opportunity to reach fans more effectively and enhance their experiences via the internet and other broadcast channels.
http://www.sportandtechnology.com/features.php?pageId=0151 ArkSports Databox: Who should take the lead in providing digital sports services? April 2004
Key results from Sport and Technology's recent survey on garnering a financial return from digital sports services.
http://www.sportandtechnology.com/features.php?pageId=0152 **********************Advertisement*************************
Radical Radios - enhancing the spectator experience
Radical Radios provides event radio broadcast services and premium value, mini personal radio receivers for spectators at live events. Its products and services enhance the experience of spectators at such events and increase brand awareness for both event organisers and sponsors. Innovation in spectator services and a commitment to creating sports marketing promotions that work are the forces that drive Radical Radios. Having already achieved great success at events such as Skandia Cowes Week, various air shows and equestrian events, including Blenheim International Horse Trials, Radical Radios is looking to further broaden its client base and develop relationships with major sports properties and sponsor partners. ArkSports Limited is acting as a consultant to Radical Radios. For further information contact Luke Boyle of ArkSports at lboyle@arksports.com or +44 (0) 7904 385207.
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http://www.sportandtechnology.com/news.php MLB signs new digital technology partnerships April 2004
Following the termination of the deal between RealNetworks and Major League Baseball Advanced Media (MLBAM), the digital arm of the US sports league that is rumoured to be considering a stock market flotation, has been busy signing a host of new technology agreements.
http://www.sportandtechnology.com/news.php?pageId=0153#1 BT Rich Media platform launched April 2004
UK telco British Telecom (BT) has officially launched its BT Rich Media digital platform aimed at increasing the value and potential of broadband for millions of consumers.
http://www.sportandtechnology.com/news.php?pageId=0153#2 **********************Advertisement************************* DatAcq - Virtual Animation Dynamic Data
DatAcqís pioneering ëDynamic Dataí is 3D co-ordinated positional information that clearly shows the movement of a competitor or an object such as a ball in relation to others through its implementation on digital services. Dynamic Data will also bring significant advantages to federations by providing sophisticated tools to help with the administration, training and development of athletes and teams as well as offering a raft of new media rights that will have significant value. Collection of Dynamic Data is enabled by a unique real time tracking technology which uses image and attribute recognition (IMAR) ñ this technology has a major benefit over other systems that are currently under development as there is no need to ask competitors to wear transmitters of any kind. For further information on how Dynamic Data can enhance your property or production streams, contact ArkSports at info@arksports.com or +44 (0) 7904 385207. *********************************************************** Aura Sports looks Skywards April 2004
Online advertising agency Aura Sports has sold a 20% stake in its business to UK satellite broadcaster BSkyB.
http://www.sportandtechnology.com/news.php?pageId=0153#3 New technology company sponsorships April 2004
Recent sports sponsorships by technology companies or websites include athletics governing body the IAAF signing the TDK Corporation as a sponsor of the federation until 2009.
http://www.sportandtechnology.com/news.php?pageId=0153#4 **********************Advertisement********************* Clear Thinking Group - Business Technology Solutions
Business technology agency Clear Thinking Group helps businesses including sports properties and sponsors operate more efficiently and communicate with their customers, members or fans more effectively via digital platforms. Its services allow the CTG team to turn ideas into direct and measurable benefits to businesses and include information management, relationship management, website design, build and operation, marketing strategy and system integration. For further information contact ArkSports at info@arksports.com or +44 (0) 7904 385207. *****************************************************
ESPN goes interactive April 2004
ESPN is planning to launch an X Games branded mobile phone by third quarter 2004, in association with Single Touch Interactive.
http://www.sportandtechnology.com/news.php?pageId=0153#5 Europeans not keen on 3G April 2004
According to a report published in the Wall Street Journal, nearly one out of every two Europeans has no interest whatever in 3G telephony.
http://www.sportandtechnology.com/news.php?pageId=0153#6 Police hire Premium TV to help fight crime April 2004
According to Japanís DoCoMo, its wireless internet access system i-mode has entered into a partnership with the Renault Formula One motor racing team.
http://www.sportandtechnology.com/news.php?pageId=0153#7 **********************Advertisement*********************
Narrowstep's TV in a Box - Broadband Broadcasting Solutions
Narrowstep provides a 'TV Station In a Box' online broadcasting solution for federations and rights owners looking to reach audiences via other means than traditional television. Comprising of Mediaserver, a rich content management solution for the handling of video files, Channelserver, a scheduling and video on demand service and Adserver, an application that dynamically generates and optimises advertising revenue, 'TV Station In a Box' can typically reduce the cost of scheduling, playout and distribution of content by 10-fold for a channel in any particular territory.
ArkSports Limited is acting as a consultant to Narrowstep and its marketing partner Global Sportnet. For further information contact ArkSports at info@arksports.com or +44 (0) 7904 385207.
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PA in new sports deals April 2004
The England and Wales Cricket Board (ECB) has appointed The Press Association (PA), the national news agency for the UK and Ireland, to provide the editorial management for its official website.
http://www.sportandtechnology.com/news.php?pageId=0153#8 US HDTV outing for Real Madrid v Barcelona April 2004
Leading Spanish soccer teams Real Madrid and Barcelona are due to play out their longstanding rivalry in high definition on US HDTV offering WorldSport HD, a VOOM HD service.
http://www.sportandtechnology.com/news.php?pageId=0153#9 P2P site expands reach into European sport April 2004
TradingSports Exchange Systems, the person-to-person (P2P) betting exchange system provider, has announced its expansion into the European market through its signed contract with Golanta Sports. http://www.sportandtechnology.com/news.php?pageId=0153#10 **********************Advertisement*********************
Available now - major new report - Bidding & Hosting: The Guide to Successful Sporting Events
Published by Sportcal.com, written by ArkSports, October 2003, £350/$560, 318 pages.
"As a tour díhorizon of the subject, this book is successfully comprehensive," John Goodbody, The Times.
Bidding & Hosting: The Guide to Successful Sporting Events provides a valuable insight into the key aspects of creating a winning bidding document and delivering successful major sports events as well as providing a directory of key bidding opportunities. For further information see http://www.sportcal.com/commerce/ProductDetails.aspx?productID=12.
The report also features the results of a survey on the future of the bidding and hosting industry. For a summary of the results e-mail survey@arksports.com, listing 'Bidding Survey' in the subject line. ********************Company Profile*******************
Sport and Technology (www.sportandtechnology.com) is published by London-based sports research and consulting company ArkSports Limited (www.arksports.com). For further information contact Rachael Church (Editor) at rchurch@sportandtechnology.com or send press releases to editor@sportandtechnology.com The views expressed in the newsletter are not necessarily those of ArkSports unless stated, but we welcome your comments on all areas of the newsletter in the feedback section at: http://www.sportandtechnology.com ArkSports Limited (www.arksports.com) specialises in all areas of the business of sport including technology, broadcasting, sponsorship and finance. The company's services are wide ranging and include competitive and strategic analyses, rights valuations for broadcasting, sponsorship and new media, market sizing, overviews and forecasting, rankings of top sponsors and rights holders, matching sponsors and properties and work shops. For further information about the services ArkSports offers call +44 (0) 20 7485 0745 or e-mail info@arksports.com
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Dakini - great books, great partnerships
As a small innovative publisher dakini initiates book projects for targeted groups of customers who have a passionate interest in sport, advertising, cinema, media, fashion, and health and beauty. Dakini produces outstandingly beautiful books. Its aim is to establish strategic relationships with key organisations to forge mutually beneficial commercial arrangements. Its books are mainly used for corporate retention/loyalty schemes. Partners dakini has worked with include Citibank, Sony Entertainment Television, and Met Life to name but a few and they have enjoyed considerable press coverage in collaboration with the publisher. For further information on how dakini can enhance your branding opportunities, contact ArkSports (info@arksports.com). *****************************************************
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