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"Happy First Birthday Sport and Technology! Reading Sport and Technology has become 'par for the course' at the PGA Tour. We have been highly impressed with the first year of e-newsletters that we have found to be useful, interesting and not without a little humour. Here's to many more years of insightful industry perspectives and great features."
Paul Johnson, vice president of new media at the US PGA Tour SPORT AND TECHNOLOGY MAY 2004
http://www.sportandtechnology.com *************************************************************
Welcome to Sport and Technology, the monthly e-newsletter published by consulting and research company ArkSports Limited covering the impact of technology on the business of sport. Concise, timely and delivered free directly to over 4,000 sports executives by e-mail, Sport and Technology features breaking international news, exclusive data, case studies, guest features from industry specialists and expert editorial comment. If this edition has been forwarded to you, sign up for your own copy by visiting http://www.sportandtechnology.com/index.php?pageId=0019
Sport and Technology is pleased to offer targeted opportunities to reach potential clients who are key decision makers in all areas of the business of sport and technology. If you are interested in advertising or sponsorship opportunities within an e-newsletter that is being heralded as a 'not to be missed' invaluable monthly resource, then contact ArkSports for further details (info@arksports.com).
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Features
http://www.sportandtechnology.com/features.php Q&A: PacketVideo Network Solutions May 2004
Continuing the new series of questions and answers with companies influencing the UK digital sports space, Sport and Technology interviewed Anthony Sheehan, European director of content and application services at mobile media company PacketVideo Network Solutions.
http://www.sportandtechnology.com/features.php?pageId=0155 Case Study: Atos Origin and the 2004 Olympics May 2004
Atos Origin acquired the IT business activities of SchlumbergerSema in early 2004, and with it the latter's status as Worldwide IT partner and TOP sponsor of the Olympic Games. Sport and Technology spoke to Jean Chevallier, vice president for the Olympic Games Programme at Atos Origin, about the company's plans for the 2004 Summer Olympic Games in Athens.
http://www.sportandtechnology.com/features.php?pageId=0156 View from the Editor: Taking the WiFi Express on a trip down the information superhighway May 2004
This month the Editor bursts through swathes of S&T first birthday wrapping paper to examine the growing market for WiFi hotspots. In the process she discovers that her beloved Exeter is the centre of the hotspot universe - well in the UK anyway. This is best explained by Intel finding that the majority of the UK's 3,000 plus WiFi hotspots (as at end 2003) are located in pubs and bars. "We have one or two of those in Exeter that's for sure."
http://www.sportandtechnology.com/features.php?pageId=0157 **********************Advertisement************************** Asia Sports Summit & Expo, in conjunction with The PGA Show Asia ~ 4th PGA Merchandise & Facilities Show
Asia ~ 3.7bn population, 45 sporting nations, 1 Summit ~"Propelling Asian Sports Towards Professionalism in the 21st Century"!
16-18 September, 2004 at IMPACT Exhibition & Convention Centre, Bangkok, Thailand.
For participation details: contact Lyndia Tan at Concept Motivation International (Singapore) at Tel: (65) 62984744, Fax: (65) 62984144. Email: lyndia_tan@c-motivate.com
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Feature: Successfully delivering sport to the mobile phone - it's all in the timing May 2004
We are often told that the secret to success in sport is in the timing, writes John Farmer, director of mobile media company Carbon Partners. This feature considers the role timing plays in two key areas of the delivery of mobile services. How the immediacy of the mobile channel is a unique proposition and why the delivery of content for mobile services should be timed with events in the sporting diary.
http://www.sportandtechnology.com/features.php?pageId=0158
Feature: Broadband sport in China May 2004
Whether it is broadband penetration, online advertising or mobile phone uptake, technology is on the rise in China. Sport and Technology spoke to the celebrated Hong Kong-based broadcaster Robert Chua about his vision to bring digital sports content to the fastest growing market in Asia.
http://www.sportandtechnology.com/features.php?pageId=0159 **********************Advertisement************************* I-Ball 'See the Match from the Eye of the Ball'
ArkSports is acting as a strategic consultant to I-Ball, a technology company that has developed the know-how to place a camera inside a ball, such as a soccer ball, rugby ball, American football or golf ball. With the increasing number of media producers trying to gain a higher market share to survive, it is essential to proactively add new value to existing coverage in order to increase consumer choice and to maximise operating profits. I-Ball presents a natural fit to this particular need. The I-Ball concept aims to revolutionise the way sports events are currently being covered. Its goal is to bring a new technologic edge to media players, TV broadcasters and sponsors, helping them to differentiate their service within this ever-changing market. For more details please contact ArkSports at: info@arksports.com
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Press Release: Soccer remains on top for TV viewers May 2004
According to the new report 2003: One Sport Year on television in the world, published by leading television audience analyst Eurodata TV Worldwide, 2003 was a year of surprising growth in sports audiences, with soccer remaining firmly on top in Europe and South America. Analysis has been provided in the report by Rachael Church, Managing Director of consulting company ArkSports Limited and Editor of Sport and Technology. Readers ordering 2003: One Sport Year on television in the world before 31 May 2004, can buy it at a special price of Eur990 instead of Eur1290.
http://www.sportandtechnology.com/features.php?pageId=0160
ArkSports Databox: Will digital sports audiences ever overtake those of traditional TV channels? May 2004
Key results from Sport and Technology's recent survey on garnering a financial return from digital sports services.
http://www.sportandtechnology.com/features.php?pageId=0161 **********************Advertisement************************* New Hosting and Bidding e-newsletter - Sponsorship opportunities
ArkSports, publisher of the acclaimed Sport and Technology e-newsletter will shortly be launching a new e-newsletter covering developments in the bidding and hosting industry for sports events. Published 10 times per year and containing invaluable editorial insight on bids and events as well as and contributions from leading industry experts, Hosting and Bidding will contain up-to-date information and in-depth analysis on a sector ArkSports forecasts will be worth $5.6bn by 2012 for bidding for and hosting the top 50 sports events. For further information on sponsorship and advertising opportunities in an e-newsletter that will be circulated to over 4,000 sports executives, contact ArkSports (info@arksports.com). *********************************************************** News
http://www.sportandtechnology.com/news.php FLPTV secures online marketing deal with Nationwide May 2004
FLPTV, the joint venture between Premium TV and the Football League in England and Wales that incorporates 75 of the broadband sports networks official soccer club websites, has secured a three-year network sponsorship deal with former Football League title sponsor, the Nationwide Building Society.
http://www.sportandtechnology.com/news.php?pageId=0162#1 Mobile rights go Dutch with Sportev May 2004
The Dutch Eredivisie soccer league has opened the tendering process for the exploitation of its mobile content for three seasons from 2004-05 through to 2006-07. UK-based digital sports company Sportev is acting as advisor on the tendering and sales process.
http://www.sportandtechnology.com/news.php?pageId=0162#2 **********************Advertisement************************* Soccerex 2004 - The World Football Convention Scores More Goals in 2004
Soccerex 2004, the global convention for the football business, is returning to Dubai on 29 and 30 November to Jumeirah International's spectacular new Madinat Jumeirah Hotel.
Soccerex is a B2B event where you will get the opportunity to meet media rights holders and buyers, mingle with decision-makers in the football business community and discuss the latest anomalies affecting our beautiful game. Over $300m of business was generated through Soccerex 2003. There are no other global platforms affording you this international opportunity. With over half the exhibition space already filled, interested parties are advised to contact Soccerex through its website <http://www.soccerex.com> or directly through the methods listed below. We look forward to welcoming you all to Dubai in November.
Contact us to find out more about how we can help you to score more goals in 2004. Tel: +44 (0) 20 8566 5100; Fax: +44 (0) 20 8566 5200; E-mail: enquiry@soccerex.com *********************************************************** T-Mobile launches Euro 2004 features May 2004
T-Mobile has begun launching the services that will leverage its sponsorship of the 2004 European Football [soccer] Championships that begin next month in Portugal.
http://www.sportandtechnology.com/news.php?pageId=0162#3 End of the road for TVNZ SS May 2004
Occasional use satellite services company TVNZ Satellite Services is to close by the end of 2004, citing the worldwide recession in the satellite carriage business as a core factor in the decision.
http://www.sportandtechnology.com/news.php?pageId=0162#4 **********************Advertisement********************* Radical Radios - enhancing the spectator experience
Radical Radios provides event radio broadcast services and premium value, mini personal radio receivers for spectators at live events. Its products and services enhance the experience of spectators at such events and increase brand awareness for both event organisers and sponsors. Innovation in spectator services and a commitment to creating sports marketing promotions that work are the forces that drive Radical Radios. Having already achieved great success at events such as Skandia Cowes Week, various air shows and equestrian events, including Blenheim International Horse Trials, Radical Radios is looking to further broaden its client base and develop relationships with major sports properties and sponsor partners. ArkSports Limited is acting as a consultant to Radical Radios. For further information contact Luke Boyle of ArkSports at lboyle@arksports.com or +44 (0) 7904 385207. *****************************************************
PGA Tour in HDTV move May 2004
INHD, cable's most distributed 24/7 all-HD network in the US, has reached an agreement with the PGA Tour to present high-definition coverage of four upcoming PGA Tour Tournaments.
http://www.sportandtechnology.com/news.php?pageId=0162#5 Digital initiative for Beijing 2008 Olympics May 2004
Capinfo Company, the designated provider of telecoms solutions for the Beijing Olympics in 2008, has acquired an OEM license to the mobile peer-to-peer networking solutions company MeshNetworks Enabled Architecture (MEA) suite of wireless networking products.
http://www.sportandtechnology.com/news.php?pageId=0162#6 SportsLine posts positive results May 2004
Leading US internet sports media company SportsLine.com, publisher of CBS SportsLine.com, has announced its operating results for the quarter ended 31 March 2004.
http://www.sportandtechnology.com/news.php?pageId=0162#7 **********************Advertisement********************* Narrowstep's TV in a Box - Broadband Broadcasting Solutions
Narrowstep provides a 'TV Station In a Box' online broadcasting solution for federations and rights owners looking to reach audiences via other means than traditional television. Comprising of Mediaserver, a rich content management solution for the handling of video files, Channelserver, a scheduling and video on demand service and Adserver, an application that dynamically generates and optimises advertising revenue, 'TV Station In a Box' can typically reduce the cost of scheduling, playout and distribution of content by 10-fold for a channel in any particular territory.
ArkSports Limited is acting as a consultant to Narrowstep and its marketing partner Global SportNet. For further information contact ArkSports at info@arksports.com or +44 (0) 7904 385207. *****************************************************
Orange apologies for London Marathon text disappointment May 2004
Mobile Network Operator Orange has issued an apology to all registered runners in the 2004 Flora London Marathon and their supporters following problems with an SMS service it had planned for the event.
http://www.sportandtechnology.com/news.php?pageId=0162#8 Technology sponsorship round-up May 2004
The latest sponsorships by technology companies.
http://www.sportandtechnology.com/news.php?pageId=0162#9 CSTV in new streaming deal May 2004
College Sports Television (CSTV), the fastest-growing independent cable network in the US, and Akamai Technologies, a leader in distributed computing solutions and services, have entered into an agreement to create an advanced, on-demand streaming platform for the delivery of college sports content.
http://www.sportandtechnology.com/news.php?pageId=0162#10 **********************Advertisement********************* Available now - major new report - Bidding & Hosting: The Guide to Successful Sporting Events
Published by Sportcal.com, written by ArkSports, October 2003, £350/$560, 318 pages.
"As a tour d'horizon of the subject, this book is successfully comprehensive," John Goodbody, The Times.
Bidding & Hosting: The Guide to Successful Sporting Events provides a valuable insight into the key aspects of creating a winning bidding document and delivering successful major sports events as well as providing a directory of key bidding opportunities. For further information see http://www.sportcal.com/commerce/ProductDetails.aspx?productID=12.
The report also features the results of a survey on the future of the bidding and hosting industry. For a summary of the results e-mail survey@arksports.com, listing 'Bidding Survey' in the subject line. **********************Advertisement********************* New report - Mobile Technologies: The Opportunities for Sport (SportBusiness, May 2004)
Mobile Technologies: The Opportunities for Sport is a comprehensive guide to the current and future development of the symbiotic relationship between wireless technologies and sport. It assesses the revenue potential of all aspects of sports related-content ranging from text alerts to video content, betting and gaming. The report analyses the opportunities for all parts of the value chain from sports right holders to network providers provided by this rapidly-evolving industry. For further details contact Stuart Lewis of the SportBusiness Group - stuartl@sportbusiness.com. ********************Company Profile*******************
Sport and Technology (www.sportandtechnology.com) is published by London-based sports research and consulting company ArkSports Limited (www.arksports.com). For further information contact Rachael Church (Editor) at rchurch@sportandtechnology.com or send press releases to editor@sportandtechnology.com The views expressed in the newsletter are not necessarily those of ArkSports unless stated, but we welcome your comments on all areas of the newsletter in the feedback section at: http://www.sportandtechnology.com ArkSports Limited (www.arksports.com) specialises in all areas of the business of sport including technology, broadcasting, sponsorship and finance. The company's services are wide ranging and include competitive and strategic analyses, rights valuations for broadcasting, sponsorship and new media, market sizing, overviews and forecasting, rankings of top sponsors and rights holders, matching sponsors and properties and work shops. For further information about the services ArkSports offers call +44 (0) 20 7485 0745 or e-mail info@arksports.com
***************************************************** **********************Advertisement********************* Clear Thinking Group - Business Technology Solutions
Business technology agency Clear Thinking Group helps businesses including sports properties and sponsors operate more efficiently and communicate with their customers, members or fans more effectively via digital platforms. Its services allow the CTG team to turn ideas into direct and measurable benefits to businesses and include information management, relationship management, website design, build and operation, marketing strategy and system integration. For further information contact ArkSports at info@arksports.com or +44 (0) 7904 385207. **********************Advertisement********************* Dakini - great books, great partnerships
As a small innovative publisher dakini initiates book projects for targeted groups of customers who have a passionate interest in sport, advertising, cinema, media, fashion, and health and beauty. Dakini produces outstandingly beautiful books. Its aim is to establish strategic relationships with key organisations to forge mutually beneficial commercial arrangements. Its books are mainly used for corporate retention/loyalty schemes. Partners dakini has worked with include Citibank, Sony Entertainment Television, and Met Life to name but a few and they have enjoyed considerable press coverage in collaboration with the publisher. For further information on how dakini can enhance your branding opportunities, contact ArkSports (info@arksports.com). **********************Advertisement************************* DatAcq - Virtual Animation Dynamic Data
DatAcq's pioneering Dynamic Data is 3D co-ordinated positional information that clearly shows the movement of a competitor or an object such as a ball in relation to others through its implementation on digital services. Dynamic Data will also bring significant advantages to federations by providing sophisticated tools to help with the administration, training and development of athletes and teams as well as offering a raft of new media rights that will have significant value. Collection of Dynamic Data is enabled by a unique real time tracking technology which uses image and attribute recognition (IMAR) this technology has a major benefit over other systems that are currently under development as there is no need to ask competitors to wear transmitters of any kind. For further information on how Dynamic Data can enhance your property or production streams, contact ArkSports at info@arksports.com or + 44 (0) 7904 385207. ***********************************************************
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