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"Sport and technology are two key words that mean all to HBS, the company that offers host broadcast services to FIFA, the broadcast community as FIFA Broadcast Partners, Infront Sports and Media, the exclusive FIFA TV partner for the 2002 and 2006 FIFA World Cups. Sport and Technology provides the reader with updated and reliable information on two major aspects of sport event management: the sport itself as the ultimate entertainment medium that the viewer or listener expects to have delivered with the latest state of the art tools, for their own personal enjoyment, be they in the stadium or at home. HBS makes it a point to circulate the Sport and Technology newsletters widely amongst its international staff members." Francis Tellier, chief executive, HBS SPORT AND TECHNOLOGY JUNE 2004
http://www.sportandtechnology.com *************************************************************
Welcome to Sport and Technology, the monthly e-newsletter published by consulting and research company ArkSports Limited covering the impact of technology on the business of sport. Concise, timely and delivered free directly to over 4,500 sports executives by e-mail, Sport and Technology features breaking international news, exclusive data, case studies, guest features from industry specialists and expert editorial comment. If this edition has been forwarded to you, sign up for your own copy by visiting http://www.sportandtechnology.com/index.php?pageId=0019
Sport and Technology is pleased to offer targeted opportunities to reach potential clients who are key decision makers in all areas of the business of sport and technology. If you are interested in advertising or sponsorship opportunities within an e-newsletter that is being heralded as a 'not to be missed' invaluable monthly resource, then contact ArkSports for further details (info@arksports.com).
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Features
http://www.sportandtechnology.com/features.php Q&A: Sony Computer Entertainment Europe June 2004
Continuing the series of questions and answers with companies influencing the digital sports space, Sport and Technology spoke to John Constantinou, European sponsorship and promotions manager for Sony Computer Entertainment Europe (SCEE). The company has been a sponsor of soccer’s UEFA Champions League since 1997 in a deal due to run until at least 2006.
http://www.sportandtechnology.com/features.php?pageId=0165 Case Study: Daktronics gets in on the soccer act June 2004
NASDAQ-listed visual communications company Daktronics has recently opened an office in Germany signifying the company’s ambitions to further penetrate the European market and to capitalise on the plethora of soccer stadia in particular. Sport and Technology spoke to John Mette, managing director, of Daktronics GmBH about the company’s products and plans.
http://www.sportandtechnology.com/features.php?pageId=0166 View from the Editor: Samba, Sandown and some 2012 business June 2004
This month the Editor recaps a busy month that included a trip to Exeter in search of WiFi hotspots and to watch the Brazil Masters soccer match; a punt or two at the Sandown Races with Betfair; a taste of new technology at Twickenham, and; a sojourn to Lausanne for 2012 Olympic announcements and inauguration into an International Federation. "The initiation ceremony involved singing a very strange song and inserting fingers up noses and in ears (not one’s own)........"
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Feature: Mobile picture messaging and why sports fans are ready for it June 2004
Phil O'Brien, chief executive of sports photographic agency EMPICS, looks at the revenue opportunities for sports picture messaging in 2004 and beyond, and describes the results of two recent trials of the company's innovative NMSP messaging technology at English Premiership and Football League soccer clubs including Manchester United.
http://www.sportandtechnology.com/features.php?pageId=0168
Feature: Plazamedia and the Bundesliga June 2004
Sport and Technology takes a closer look at Plazamedia, the EM.TV & Merchandising-owned production company that was once part of the Kirch empire, and has clients including DSF, Sat 1, Premiere, the Disney Channel and T-Mobile.
http://www.sportandtechnology.com/features.php?pageId=0169 **********************Advertisement************************* I-Ball 'See the Match from the Eye of the Ball'
ArkSports is acting as a strategic consultant to I-Ball, a technology company that has developed the know-how to place a camera inside a ball, such as a soccer ball, rugby ball, American football or golf ball. With the increasing number of media producers trying to gain a higher market share to survive, it is essential to proactively add new value to existing coverage in order to increase consumer choice and to maximise operating profits. I-Ball presents a natural fit to this particular need. The I-Ball concept aims to revolutionise the way sports events are currently being covered. Its goal is to bring a new technological edge to media players, TV broadcasters and sponsors, helping them to differentiate their service within this ever-changing market. For more details please contact ArkSports at: info@arksports.com
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Show Preview: Soccerex scores more goals in 2004 June 2004
Soccer world governing body FIFA and its major sponsors, the Asian Football Confederation (AFC), 45 Asian Football Associations, English Premier League clubs Manchester United and Arsenal FC, 2010 FIFA World Cup Host South Africa, Nike and many more are making their way to Dubai this November for a reunion at Soccerex 2004. Duncan Revie, CEO of Soccerex, gave Sport and Technology an insight on what to expect.
http://www.sportandtechnology.com/features.php?pageId=0170
ArkSports Databox: What impact will new media delivery have on sport over the next 15 years? June 2004
Key results from Sport and Technology's survey on garnering a financial return from digital sports services.
http://www.sportandtechnology.com/features.php?pageId=0171 **********************Sponsor************************* EMPICS - Digital Sports Photography - Sponsor of Sport and Technology
EMPICS is an international sports photo marketing agency, making innovative use of technology to provide customers with picture solutions. It offers Picture Buyers a digitised sports photolibrary of over 650,000 images covering moments and heroes from the world of sport from the 1860s to the present day - the choice of newspapers, magazines, books, websites, sporting bodies and marketing agencies, around the world, every day. It offers Sports Rights Holders expertise and infrastructure to create maximum value from photography. Acquired by the Press Association in 2004, EMPICS works with some of the biggest names in sport, providing consultancy, photo management, distribution and licensing services.
For further details about EMPICS, contact Phil O’Brien – phil.obrien@empics.com or visit www.empics.com *********************************************************** News
http://www.sportandtechnology.com/news.php UEFA launches EURO 2004 video highlights June 2004
UEFA has launched a new subscription service at the official website – www.euro2004.com – in time for the 2004 European Football Championships (EURO 2004) kicking off on 12 June.
http://www.sportandtechnology.com/news.php?pageId=0172#1 Premium TV launches England 2004 mobile services June 2004
Premium TV, Europe's largest broadband sports publisher, has launched 'England Mobile’, an online ‘Mobilezone’ that offers its subscriber base of 1.5m soccer fans themed ringtones, and colour wallpapers of players, flags and graphics in celebration of EURO 2004.
http://www.sportandtechnology.com/news.php?pageId=0172#2 **********************Advertisement************************* DatAcq - Virtual Animation Dynamic Data
DatAcq's pioneering Dynamic Data is 3D co-ordinated positional information that clearly shows the movement of a competitor or an object such as a ball in relation to others through its implementation on digital services. Dynamic Data will also bring significant advantages to federations by providing sophisticated tools to help with the administration, training and development of athletes and teams as well as offering a raft of new media rights that will have significant value. Collection of Dynamic Data is enabled by a unique real time tracking technology which uses image and attribute recognition (IMAR) this technology has a major benefit over other systems that are currently under development as there is no need to ask competitors to wear transmitters of any kind. For further information on how Dynamic Data can enhance your property or production streams, contact ArkSports at info@arksports.com or + 44 (0) 7904 385207. *********************************************************** EURO 2004 coverage reaches the US June 2004
GlobeCast WorldTV is offering pay-per-view broadcasting of the EURO 2004 to its subscribers across the US.
http://www.sportandtechnology.com/news.php?pageId=0172#3 New European 3G sports services June 2004
UK multichannel broadcaster BSkyB has launched its first mobile phone television service providing sports news for 3, the UK's third-generation operator. Meanwhile, Greece's Cosmote has announced the commercial launch of 3G services and the introduction of video streaming for the first time in the Greek mobile market.
http://www.sportandtechnology.com/news.php?pageId=0172#4 **********************Advertisement********************* Available now - major new report - One Sport Year in the World: 2004 issue
Published by Eurodata TV, analysis by ArkSports, May 2004
Between the 2001/02 and 2002/03 UEFA Champions League soccer seasons, television ratings fell in all the major European markets except in Italy, according to findings published in “One Sport Year on television in the world: 2004 issue", published by leading television audience analyst Eurodata TV Worldwide. The report includes the latest trends for sport on television in terms of programming (including pay-TV), audience ratings details for over 60 countries, success and failures of the year together with analysis provided by ArkSports Limited, publisher of Sport and Technology. To receive further information and an order form, e-mail 2003sport@arksports.com *****************************************************
BBC’s has more interactive plans for Wimbledon June 2004
UK public-service broadcaster the BBC has announced its plans for interactive coverage of the 2004 Wimbledon Tennis championships.
http://www.sportandtechnology.com/news.php?pageId=0172#5 PPV for MLB June 2004
MLB Advanced Media (MLBAM), the interactive media and internet company of Major League Baseball, has already sold more than 5m tickets online for both 2004 spring training and regular season games. http://www.sportandtechnology.com/news.php?pageId=0172#6 New Siemens F1 phone launched June 2004
Siemens Mobile has recently unveiled a limited edition SX1 mobile phone for the 2004 Formula One season.
http://www.sportandtechnology.com/news.php?pageId=0172#7 **********************Advertisement********************* New report - Interactive Television: The Opportunities for Sport
Published by SportBusiness, June 2004, price £495
Interactive Television: The Opportunities for Sport provides a market overview of existing digital markets where exploitation of iTV functionality is possible for sports rights holders and contextual commercial operations. The key issue of programme enhancement versus direct revenue is examined along with how interactive functionality can indirectly impact on the other revenue streams of sports rights holders. For further details contact Stuart Lewis of the SportBusiness Group - stuartl@sportbusiness.com. *****************************************************
Melbourne unveils world first in TV technology June 2004
On 27 May, a worldwide television audience was introduced to VS Speedmarker, technology that allows viewers to watch how competitors are faring against world records.
http://www.sportandtechnology.com/news.php?pageId=0172#8 Microsoft swaps ESPN with FoxSports.com June 2004
Microsoft announced in May that it will replace its current MSN sports content partner ESPN with rival FoxSports.com.
http://www.sportandtechnology.com/news.php?pageId=0172#9 BBC Technology announces bidding shortlist June 2004
BBC has announced that a third stage shortlist of bidders have been selected to the final round in the procurement process for the new technology services agreement for the corporation, and sale of BBC Technology.
http://www.sportandtechnology.com/news.php?pageId=0172#10 **********************Advertisement********************* Narrowstep's TV in a Box - Broadband Broadcasting Solutions
Narrowstep provides a 'TV Station In a Box' online broadcasting solution for federations and rights owners looking to reach audiences via other means than traditional television. Comprising of Mediaserver, a rich content management solution for the handling of video files, Channelserver, a scheduling and video on demand service and Adserver, an application that dynamically generates and optimises advertising revenue, 'TV Station In a Box' can typically reduce the cost of scheduling, playout and distribution of content by 10-fold for a channel in any particular territory.
ArkSports Limited is acting as a consultant to Narrowstep and its marketing partner Global SportNet. For further information contact ArkSports at info@arksports.com or +44 (0) 7904 385207. **********************Advertisement********************* Radical Radios - enhancing the spectator experience
Radical Radios provides event radio broadcast services and premium value, mini personal radio receivers for spectators at live events. Its products and services enhance the experience of spectators at such events and increase brand awareness for both event organisers and sponsors. Innovation in spectator services and a commitment to creating sports marketing promotions that work are the forces that drive Radical Radios. Having already achieved great success at events such as Skandia Cowes Week, various air shows and equestrian events, including Blenheim International Horse Trials, Radical Radios is looking to further broaden its client base and develop relationships with major sports properties and sponsor partners. ArkSports Limited is acting as a consult ant to Radical Radios. For further information contact Luke Boyle of ArkSports at lboyle@arksports.com or +44 (0) 7904 385207. ********************Company Profile*******************
Sport and Technology (www.sportandtechnology.com) is published by London-based sports research and consulting company ArkSports Limited (www.arksports.com). For further information contact Rachael Church (Editor) at rchurch@sportandtechnology.com or send press releases to editor@sportandtechnology.com The views expressed in the newsletter are not necessarily those of ArkSports unless stated, but we welcome your comments on all areas of the newsletter in the feedback section at: http://www.sportandtechnology.com ArkSports Limited (www.arksports.com) specialises in all areas of the business of sport including technology, broadcasting, sponsorship and finance. The company's services are wide ranging and include competitive and strategic analyses, rights valuations for broadcasting, sponsorship and new media, market sizing, overviews and forecasting, rankings of top sponsors and rights holders, matching sponsors and properties and work shops. For further information about the services ArkSports offers call +44 (0) 20 7485 0745 or e-mail info@arksports.com
***************************************************** **********************Advertisement********************* Available now - major new report - Bidding & Hosting: The Guide to Successful Sporting Events
Published by Sportcal.com, written by ArkSports, October 2003, £350/$560, 318 pages.
"As a tour d'horizon of the subject, this book is successfully comprehensive," John Goodbody, The Times.
Bidding & Hosting: The Guide to Successful Sporting Events provides a valuable insight into the key aspects of creating a winning bidding document and delivering successful major sports events as well as providing a directory of key bidding opportunities. For further information see http://www.sportcal.com/commerce/ProductDetails.aspx?productID=12.
The report also features the results of a survey on the future of the bidding and hosting industry. For a summary of the results e-mail survey@arksports.com, listing 'Bidding Survey' in the subject line. ***********************************************************
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