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"Sport and Technology is the most well-informed journal in the industry in addition to being the most accurate. It is a valuable monthly resource covering the issues of importance to both rights holders and technology providers."
Will Muirhead, chief executive, Sportev SPORT AND TECHNOLOGY JULY 2004 http://www.sportandtechnology.com *************************************************************
Welcome to the revamped Sport and Technology, the monthly e-newsletter published by consulting and research company ArkSports Limited covering the impact of technology on the business of sport. Concise, timely and delivered free directly to over 4,500 sports executives by e-mail, Sport and Technology features breaking international news, exclusive data, case studies, guest features from industry specialists and expert editorial comment as well as archives. If this edition has been forwarded to you, sign up for your own copy by visiting http://www.sportandtechnology.com/index.php?pageId=0019
Sport and Technology is pleased to offer targeted opportunities to reach potential clients who are key decision makers in all areas of the business of sport and technology. If you are interested in advertising or sponsorship opportunities within an e-newsletter that is being heralded as a 'not to be missed' invaluable monthly resource, then contact ArkSports for further details (info@arksports.com).
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Features
http://www.sportandtechnology.com/features.php Q&A: Wisden Cricinfo July 2004
Continuing the series of questions and answers with companies influencing the digital sports space, Sport and Technology spoke to Alex Chamberlen, head of sales for Wisden Cricinfo Limited, who is responsible for all Wisden Cricinfo's revenue generation in the UK and for advertising sales globally.
http://www.sportandtechnology.com/features.php?pageId=0175 Feature: Sports organisations need to be proactive in creating and regulating policy July 2004
As the Olympic Games approach, debate is heating up regarding sport technology - which new innovations should be allowed and which ones compromise the integrity of sport, writes Nadine Gelberg PhD, founder and president of GetCharged.
http://www.sportandtechnology.com/features.php?pageId=0182 View from the Editor: Bridging the sport and technology divide July 2004
Love is in the air this month as S&T saunters along to a Twenty20 cricket match, boasting not only shorter overs but speed-dating and Jacuzzis. S&T also hears how Online Bridge has led to a meeting of more than minds and takes a trip up the BT Tower in London to discover how BT technology is servicing the world's broadcasters. "Resembling the control room at NASA, BT's IMC boasts a plethora of monitors and plazma screens that are constantly checking for breakdowns in transmission through a system of complex automatic alarms," writes S&T's Editor, Rachael Church.
http://www.sportandtechnology.com/features.php?pageId=0176 **********************Advertisement************************** Asia Sports Summit & Expo, in conjunction with The PGA Show Asia ~ 4th PGA Merchandise & Facilities Show
Asia ~ 3.7bn population, 45 sporting nations, 1 Summit ~"Propelling Asian Sports Towards Professionalism in the 21st Century"!
23-25 September, 2004 at IMPACT Exhibition & Convention Centre, Bangkok, Thailand.
For participation details: contact Lyndia Tan at Concept Motivation International (Singapore) at Tel: (65) 62984744, Fax: (65) 62984144. Email: lyndia_tan@c-motivate.com
www.sports-summit.com
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Website Profile: Horses for courses at Britishhorseracing.com July 2004
In the first of a new series of features profiling sports websites, Kate Walthew, website editor for the British Horseracing Board, walks S&T through the main objectives and features of the governing body's revamped site.
http://www.sportandtechnology.com/features.php?pageId=0177
Case Study: New vehicle launched to reach younger worldwide audiences July 2004
How many people in the US, Europe and Asia would want instant access to rebounding tips from Yao Ming over the internet in English or German or Chinese? Indeed, how many people would love to learn the secrets of hitting from Ichiro Suzuki, putting from Tiger Woods or bending a corner kick from David Beckham? Peter Banhazl, managing partner of US-based technology company Sports LearningEdge explains how On-Demand Sports Learning aims to answer these questions through addressing the sports education needs of the 'MTV generation'.
http://www.sportandtechnology.com/features.php?pageId=0178 **********************Advertisement************************* Soccerex 2004 - The World Football Convention Scores More Goals in 2004
Soccerex 2004, the global convention for the football business, is returning to Dubai on 29 and 30 November to Jumeirah International's spectacular new Madinat Jumeirah Hotel.
Soccerex is a B2B event where you will get the opportunity to meet media rights holders and buyers, mingle with decision-makers in the football business community and discuss the latest anomalies affecting our beautiful game. Over $300m of business was generated through Soccerex 2003. There are no other global platforms affording you this international opportunity. With over half the exhibition space already filled, interested parties are advised to contact Soccerex through its website http://www.soccerex.com or directly through the methods listed below. We look forward to welcoming you all to Dubai in November.
Contact us to find out more about how we can help you to score more goals in 2004. Tel: +44 (0) 20 8566 5100; Fax: +44 (0) 20 8566 5200; E-mail: enquiry@soccerex.com ***********************************************************
Letter to the Editor: WiFi war stories July 2004
Charl Durand, head of information and research for the South African Sports Commission, tells S&T about setting up probably the first WiFi network in Mozambique, around the Zone VI Games. "We set off from Johannesburg bound for Maputo with a few boxes containing six Centrino laptops, three printers, a Belkin wireless router, lots of scissors and paper, and....no cables!"
http://www.sportandtechnology.com/features.php?pageId=0179 ArkSports Databox: What will stop consumers taking up new digital sports services? July 2004
Key results from Sport and Technology's survey on garnering a financial return from digital sports services.
http://www.sportandtechnology.com/features.php?pageId=0180 **********************Sponsor************************* EMPICS - Digital Sports Photography - Sponsor of Sport and Technology
EMPICS is an international sports photo marketing agency, making innovative use of technology to provide customers with picture solutions. It offers Picture Buyers a digitised sports photolibrary of over 650,000 images covering moments and heroes from the world of sport from the 1860s to the present day - the choice of newspapers, magazines, books, websites, sporting bodies and marketing agencies, around the world, every day. It offers Sports Rights Holders expertise and infrastructure to create maximum value from photography. Acquired by the Press Association in 2004, EMPICS works with some of the biggest names in sport, providing consultancy, photo management, distribution and licensing services.
For further details about EMPICS, contact Phil O’Brien phil.obrien@empics.com or visit www.empics.com *********************************************************** News
http://www.sportandtechnology.com/news.php EURO 2004 sunshine and surging web traffic July 2004
Bright sunshine, reflections and the contrast between light and shade cost sponsors of the UEFA 2004 European Football Championships (EURO 2004), such as Canon, T-Mobile and BenQ, valuable TV exposure; plus news of the final traffic to euro2004.com.
http://www.sportandtechnology.com/news.php?pageId=0181#1 Siemens set to buy BBC Technology July 2004
The BBC has announced that, subject to contract, Siemens Business Services has been selected as the Single Preferred Bidder for a new Technology Framework Contract (TFC) for the Corporation, and as the new owner of BBC Technology.
http://www.sportandtechnology.com/news.php?pageId=0181#2 **********************Advertisement************************* DatAcq - Virtual Animation Dynamic Data
DatAcq's pioneering 'Dynamic Data' is 3D co-ordinated positional information that clearly shows the movement of a competitor or an object such as a ball in relation to others. This can be used on internet, wireless and interactive TV applications to engage fans. DatAcq’s Dynamic Data system can: Collect and deliver live positional information on all athletes and, for example, a ball during a game instantaneously (or likewise a driver and car); Deliver a ‘picture’ through a normal modem connection (as animation requires less bandwidth than video streaming); Provide performance statistics simultaneously, enhancing live TV broadcasts; Build an archive of data that fans can access through downloading a simple browser for example from a property's website; Assist in the development of new revenue streams such as virtual animation. For further information on how Dynamic Data can enhance your property or production streams, contact ArkSports at info@arksports.com or + 44 (0) 7904 385207. *********************************************************** GlobeCast delivers 2004 Tour de France world feed July 2004
Satellite services company GlobeCast is deploying nine SNG (satellite newsgathering) trucks on location during the 2004 Tour de France (3-25 July) to secure live transmissions, including world feed delivery, of the international cycling race.
http://www.sportandtechnology.com/news.php?pageId=0181#3 Viacom set to acquire SportsLine.com July 2004
Viacom has made a $42.2m offer to acquire the 38% of SportsLine.com it does not already own.
http://www.sportandtechnology.com/news.php?pageId=0181#4 **********************Advertisement********************* Available now - major new report - One Sport Year in the World: 2004 issue
Published by Eurodata TV, analysis by ArkSports, May 2004
Between the 2001/02 and 2002/03 UEFA Champions League soccer seasons, television ratings fell in all the major European markets except in Italy, according to findings published in One Sport Year on television in the world: 2004 issue, published by leading television audience analyst Eurodata TV Worldwide. The report includes the latest trends for sport on television in terms of programming (including pay-TV), audience ratings details for over 60 countries, success and failures of the year together with analysis provided by ArkSports Limited, publisher of Sport and Technology. To receive further information and an order form, e-mail 2003sport@arksports.com *****************************************************
PTV in new soccer websites deal July 2004
The Football League and Premium TV (PTV), Europe’s largest broadband sports publisher, have renegotiated the terms of their ‘FLPTV’ joint venture.
http://www.sportandtechnology.com/news.php?pageId=0181#5 MLB cracks down on unwanted advertising July 2004
MLB Advanced Media has announced that it will not be doing any business with internet companies that use ‘spyware’ for online advertisements.
http://www.sportandtechnology.com/news.php?pageId=0181#6 Atos Origin signs up Modern Pentathlete July 2004
Official Olympics IT sponsor Atos Origin has announced its sponsorship of the world's number one ranked women's Modern Pentathlete, Georgina Harland.
http://www.sportandtechnology.com/news.php?pageId=0181#7 **********************Advertisement********************* New report - Interactive Television: The Opportunities for Sport
Published by SportBusiness, June 2004, price £495
Interactive Television: The Opportunities for Sport provides a market overview of existing digital markets where exploitation of iTV functionality is possible for sports rights holders and contextual commercial operations. The key issue of programme enhancement versus direct revenue is examined along with how interactive functionality can indirectly impact on the other revenue streams of sports rights holders. For further details contact Stuart Lewis of the SportBusiness Group - stuartl@sportbusiness.com. *****************************************************
Soccer training broadband channel launched July 2004
StarTipz, a website focused on providing video instructional content online, has launched a new soccer channel in partnership with soccer instructional programme Coerver Coaching.
http://www.sportandtechnology.com/news.php?pageId=0181#8 EAA extends Epson partnership July 2004
The European Athletic Association (EAA) and Epson Europe have extended their commercial partnership contract through to the end of 2007.
http://www.sportandtechnology.com/news.php?pageId=0181#9 RFU gets in touch with CRM July 2004
England’s Rugby Football Union (RFU) has expanded its use of the Firstwave Sports CRM solution, meaning that the system will now be used throughout the entire RFU enterprise.
http://www.sportandtechnology.com/news.php?pageId=0181#10 **********************Advertisement********************* Radical Radios - enhancing the spectator experience
Radical Radios provides event radio broadcast services and premium value, mini personal radio receivers for spectators at live events. Its products and services enhance the experience of spectators at such events and increase brand awareness for both event organisers and sponsors. Innovation in spectator services and a commitment to creating sports marketing promotions that work are the forces that drive Radical Radios. Having already achieved great success at events such as Skandia Cowes Week, various air shows and equestrian events, including Blenheim International Horse Trials, Radical Radios is looking to further broaden its client base and develop relationships with major sports properties and sponsor partners. ArkSports Limited is acting as a consult ant to Radical Radios. For further information contact Luke Boyle of ArkSports at lboyle@arksports.com or +44 (0) 7904 385207. **********************Advertisement********************* Narrowstep's TV in a Box - Broadband Broadcasting Solutions
Narrowstep provides a 'TV Station In a Box' online broadcasting solution for federations and rights owners looking to reach audiences via other means than traditional television. Comprising of Mediaserver, a rich content management solution for the handling of video files, Channelserver, a scheduling and video on demand service and Adserver, an application that dynamically generates and optimises advertising revenue, 'TV Station In a Box' can typically reduce the cost of scheduling, playout and distribution of content by 10-fold for a channel in any particular territory.
ArkSports Limited is acting as a consultant to Narrowstep and its marketing partner Global SportNet. For further information contact ArkSports at info@arksports.com or +44 (0) 7904 385207. **********************Advertisement********************* I-Ball 'See the Match from the Eye of the Ball'
ArkSports is acting as a strategic consultant to I-Ball, a technology company that has developed the know-how to place a camera inside a ball, such as a soccer ball, rugby ball, American football or golf ball. With the increasing number of media producers trying to gain a higher market share to survive, it is essential to proactively add new value to existing coverage in order to increase consumer choice and to maximise operating profits. I-Ball presents a natural fit to this particular need. The I-Ball concept aims to revolutionise the way sports events are currently being covered. Its goal is to bring a new technological edge to media players, TV broadcasters and sponsors, helping them to differentiate their service within this ever-changing market. For more details please contact ArkSports at: info@arksports.com ********************Company Profile*******************
Sport and Technology (www.sportandtechnology.com) is published by London-based sports research and consulting company ArkSports Limited (www.arksports.com). For further information contact Rachael Church (Editor) at rchurch@sportandtechnology.com or send press releases to editor@sportandtechnology.com The views expressed in the newsletter are not necessarily those of ArkSports unless stated, but we welcome your comments on all areas of the newsletter in the feedback section at: http://www.sportandtechnology.com ArkSports Limited (www.arksports.com) specialises in all areas of the business of sport including technology, broadcasting, sponsorship and finance. The company's consulting services are wide ranging and include competitive and strategic analyses, rights valuations for broadcasting, sponsorship and new media, market sizing, overviews and forecasting, rankings of top sponsors and rights holders, matching sponsors and properties and work shops. For further information about the services ArkSports offers call +44 (0) 20 7485 0745 or e-mail info@arksports.com
***************************************************** **********************Advertisement********************* Available now - major new report - Bidding & Hosting: The Guide to Successful Sporting Events
Published by Sportcal.com, written by ArkSports, October 2003, £350/$560, 318 pages.
"As a tour d'horizon of the subject, this book is successfully comprehensive," John Goodbody, The Times.
Bidding & Hosting: The Guide to Successful Sporting Events provides a valuable insight into the key aspects of creating a winning bidding document and delivering successful major sports events as well as providing a directory of key bidding opportunities. For further information see http://www.sportcal.com/commerce/ProductDetails.aspx?productID=12.
The report also features the results of a sur vey on the future of the bidding and hosting industry. For a summary of the results e-mail survey@arksports.com, listing 'Bidding Survey' in the subject line. ***********************************************************
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