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"When the opportunity to sponsor the Sport and Technology e-newsletter came up, EMPICS jumped at the chance. It's the best sports newsletter I receive, full of interesting views and insights that I don't get from any of the other sports information sources that hit my inbox! The other great thing is that it's free - we hope our sponsorship helps keep it that way...!"
Phil O'Brien, chief executive, EMPICS Sport and Technology August 2004 http://www.sportandtechnology.com *************************************************************
Welcome to Sport and Technology, the monthly e-newsletter published by consulting and research company ArkSports Limited covering the impact of technology on the business of sport. Concise, timely and delivered free directly to over 4,500 sports executives by e-mail, Sport and Technology features breaking international news, exclusive data, case studies, guest features from industry specialists and expert editorial comment as well as archives.
If this edition has been forwarded to you, please sign up for your own copy by visiting http://www.sportandtechnology.com/index.php?pageId=0019 *************************************************************
Features
http://www.sportandtechnology.com/features/ Q&A: BT Mediahive August 2004
Continuing its series of questions and answers with companies influencing the digital sports space, S&T spoke to David Jamieson, head of media solutions at BT Broadcast Services (BTBS), the broadcast and media solutions arm of UK incumbent telco, British Telecom. BTBS has developed a digital content management platform called BT Mediahive that offers solutions to sports rights holders among others.
http://www.sportandtechnology.com/features.php?pageId=0184 Case Study: Cosmote makes Athens 3G August 2004
Damian Charalambidis, products, services and marketing general director of Cosmote, the Grand National Sponsor of the Athens 2004 Olympic Games, talks to S&T about how mobile telephony will be used to cover the world's greatest sporting event and how he expects the Games to increase 3G take-up globally.
http://www.sportandtechnology.com/features.php?pageId=0185 View from the Editor: Tungsten and the Online Olympics August 2004
S&T discusses the potential for darts as a future Olympic sport while attending the Stan James World Matchplay Championships at the Winter Gardens in Blackpool. Meanwhile, back in the real world, S&T looks at the online offerings that are springing up in time for Athens 2004 and talks to the IOC's infringement police. "What’s to stop Joe Public trotting down to the Men’s 100m Final with his camcorder and whacking it up on his personal website by sundown after a nice Feta salad and glass of Ouzo?" asks S&T. Read this month's View from the Editor to find out.
http://www.sportandtechnology.com/features.php?pageId=0186 **********************Announcement************************** Asia Sports Summit & Expo, in conjunction with The PGA Show Asia ~ 4th PGA Merchandise & Facilities Show
Asia ~ 3.7bn population, 45 sporting nations, 1 Summit ~"Propelling Asian Sports Towards Professionalism in the 21st Century"!
23-25 September, 2004 at IMPACT Exhibition & Convention Centre, Bangkok, Thailand.
For participation details: contact Lyndia Tan at Concept Motivation International (Singapore) at Tel: (65) 62984744, Fax: (65) 62984144. Email: lyndia_tan@c-motivate.com
www.sports-summit.com ************************************** *********************
Website Profile: No Cat-napping for SundayLeague.com August 2004
In the second of a new series of features profiling sports websites, Jeffrey Lee, marketing director for Cat Games, tells S&T all about the company’s successful soccer management site, SundayLeague.com.
http://www.sportandtechnology.com/features.php?pageId=0187 Feature: Resolution of sports domain name disputes August 2004
Dan Harrington of law firm Couchman Harrington Associates, looks at the problem of domain name hijacking and the means available to resolve disputes regarding the ownership of sports-related domain names.
http://www.sportandtechnology.com/features.php?pageId=0188 **********************Announcement************************* SPORTELMonaco - 11-14 October 2004
SPORTELMonaco, along with its sister-markets SPORTELAmerica, SPORTELDubai and (new for 2005), SPORTELHongKong – are the only international television sports programme markets that bring together broadcasters, cable and satellite services, acquisitions and distribution executives, producers, event organisers, sports federations, sponsors and advertisers, sports marketing agents, software and hardware, international sports press and new media from the expanding world of televised sport. Through the years, the SPORTEL Markets have established themselves as the largest and most important meeting places for international television sports executives. SPORTELMonaco 2004 will be held at The Monte Carlo Grimaldi Forum, 16-19 September 2003.
For further information visit: http://www.sportelmonaco.com ***********************************************************
Show Preview: SPORTELMonaco 2004
Under the general theme of ‘Sport and Television: The New Boundaries’, the 15th International Symposium OF SPORTELMonaco will be held on 11 and 12 October at the Grimaldi Forum. Chaired by Roland Faure and introduced by Christian Quidet and Jonathan Martin, The International Symposium will bring together VIPs from sport and television including Jacques Rogge, president of the IOC and Francis Tellier, CEO of HBS, host broadcaster of the 2002 and 2006 FIFA World Cups.
http://www.sportandtechnology.com/features.php?pageId=0191 ArkSports Databox: NBCOlympics.com 'By-The-Numbers' August 2004
This month's Databox has been supplied by NBCOlympics.com, the official Olympics website of free-to-air network NBC, the US domestic host broadcaster for Athens 2004.
http://www.sportandtechnology.com/features.php?pageId=0189 **********************Sponsor************************* EMPICS - Digital Sports Photography - Sponsor of Sport and Technology
EMPICS is an international sports photo marketing agency, making innovative use of technology to provide customers with picture solutions. It offers Picture Buyers a digitised sports photolibrary of over 650,000 images covering moments and heroes from the world of sport from the 1860s to the present day - the choice of newspapers, magazines, books, websites, sporting bodies and marketing agencies, around the world, every day. It offers Sports Rights Holders expertise and infrastructure to create maximum value from photography. Acquired by the Press Association in 2004, EMPICS works with some of the biggest names in sport, providing consultancy, photo management, distribution and licensing services.
For further details about EMPICS, contact Phil O’Brien phil.obrien@empics.com or visit www.empics.com *********************************************************** News
http://www.sportandtechnology.com/news/ IT systems successful tested for Athens 2004 August 2004
Atos Origin, the Worldwide IT Partner for the Athens 2004 Olympic Games, has successfully completed the final technical rehearsal for the forthcoming Games.
http://www.sportandtechnology.com/news.php?pageId=0190#1 More than 7m Americans participate in online fantasy sports August 2004
ComScore Media Metrix has released the results of an analysis of online fantasy sports activity, which reveals that more than 7m Americans visited the fantasy sports sections of Yahoo! Sports, Sportsline and ESPN between October 2003 and May 2004.
http://www.sportandtechnology.com/news.php?pageId=0190#2 **********************Announcement************************* DatAcq - Virtual Animation Dynamic Data
DatAcq's pioneering 'Dynamic Data' is 3D co-ordinated positional information that clearly shows the movement of a competitor or an object such as a ball in relation to others. This can be used on internet, wireless and interactive TV applications to engage fans. DatAcq’s Dynamic Data system can: Collect and deliver live positional information on all athletes and, for example, a ball during a game instantaneously (or likewise a driver and car); Deliver a ‘picture’ through a normal modem connection (as animation requires less bandwidth than video streaming); Provide performance statistics simultaneously, enhancing live TV broadcasts; Build an archive of data that fans can access through downloading a simple browser for example from a property's website; Assist in the development of new revenue streams such as virtual animation. For further information on how Dynamic Data can enhance your property or production streams, contact ArkSports at info@arksports.com or + 44 (0) 7904 385207. *********************************************************** HP extends deal with BMW Williams August 2004
Hewlett-Packard (HP), the US IT group, has signed a new multi-year sponsorship deal with motorsport team BMW Williams F1, citing Formula One's shift of focus away from Europe towards Asia as an important factor in the deal.
http://www.sportandtechnology.com/news.php?pageId=0190#3 Betfair goes down under August 2004
Betfair, the UK online P2P betting exchange, has signed a deal with Australia’s richest man and media mogul Kerry Packer to take its business to the Australian market.
http://www.sportandtechnology.com/news.php?pageId=0190#4 **********************Announcement********************* Available now - major new report - One Sport Year in the World: 2004 issue
Published by Eurodata TV, analysis by ArkSports, May 2004
Between the 2001/02 and 2002/03 UEFA Champions League soccer seasons, television ratings fell in all the major European markets except in Italy, according to findings published in One Sport Year on television in the world: 2004 issue, published by leading television audience analyst Eurodata TV Worldwide. The report includes the latest trends for sport on television in terms of programming (including pay-TV), audience ratings details for over 60 countries, success and failures of the year together with analysis provided by ArkSports Limited, publisher of Sport and Technology. To receive further information and an order form, e-mail 2003sport@arksports.com *****************************************************
Viacom/SportsLine deal sealed August 2004
US media company Viacom is reported to be offering $1.75 a share to take full ownership of sports site operator SportsLine.com, which runs the site for Viacom-owned broadcaster CBS.
http://www.sportandtechnology.com/news.php?pageId=0190#5 Broadband growth continues in the UK August 2004
The growth in broadband internet has seen access to the web reach almost 60% in the UK, according to recent research.
http://www.sportandtechnology.com/news.php?pageId=0190#6 MLB.com reports 61% Increase in traffic at midseason break August 2004
MLB.com, the official website of US league Major League Baseball, has registered a record 5bn page views to the site at the season's halfway mark, compared with 1.85bn for the same period in 2003, and 4bn page views for full year 2003.
http://www.sportandtechnology.com/news.php?pageId=0190#7 **********************Announcement********************* New report - Interactive Television: The Opportunities for Sport
Published by SportBusiness, July 2004, price £495
Interactive Television: The Opportunities for Sport provides a market overview of existing digital markets where exploitation of iTV functionality is possible for sports rights holders and contextual commercial operations. The key issue of programme enhancement versus direct revenue is examined along with how interactive functionality can indirectly impact on the other revenue streams of sports rights holders. For further details contact Stuart Lewis of the SportBusiness Group - stuartl@sportbusiness.com. *****************************************************
Orange gets into bed with Chelsea FC August 2004
Mobile network operator Orange has signed a three-year deal with English Premier League soccer club Chelsea to host Chelsea-related content and services and is in talks to secure similar agreements with other clubs.
http://www.sportandtechnology.com/news.php?pageId=0190#8 CollegeSports.com on the up August 2004
The CollegeSports.com network of official athletic sites in the US now numbers a record 158 colleges and athletic conferences and associations.
http://www.sportandtechnology.com/news.php?pageId=0190#9 AOL signs up with Sky Sports August 2004
Internet Service Provider AOL UK has signed an agreement with multichannel broadcaster Sky Sports that will give members of the AOL Broadband Gold and Platinum services in the UK access to extensive broadband sports video content.
http://www.sportandtechnology.com/news.php?pageId=0190#10 **********************Announcement********************* Radical Radios - enhancing the spectator experience
Radical Radios provides event radio broadcast services and premium value, mini personal radio receivers for spectators at live events. Its products and services enhance the experience of spectators at such events and increase brand awareness for both event organisers and sponsors. Innovation in spectator services and a commitment to creating sports marketing promotions that work are the forces that drive Radical Radios. Having already achieved great success at events such as Skandia Cowes Week, various air shows and equestrian events, including Blenheim International Horse Trials, Radical Radios is looking to further broaden its client base and develop relationships with major sports properties and sponsor partners. ArkSports Limited is acting as a consult ant to Radical Radios. For further information contact Luke Boyle of ArkSports at lboyle@arksports.com or +44 (0) 7904 385207. **********************Announcement********************* I-Ball 'See the Match from the Eye of the Ball'
ArkSports is acting as a strategic consultant to I-Ball, a technology company that has developed the know-how to place a camera inside a ball, such as a soccer ball, rugby ball, American football or golf ball. With the increasing number of media producers trying to gain a higher market share to survive, it is essential to proactively add new value to existing coverage in order to increase consumer choice and to maximise operating profits. I-Ball presents a natural fit to this particular need. The I-Ball concept aims to revolutionise the way sports events are currently being covered. Its goal is to bring a new technological edge to media players, TV broadcasters and sponsors, helping them to differentiate their service within this ever-changing market. For more details please contact ArkSports at: info@arksports.com ********************Company Profile*******************
Sport and Technology (www.sportandtechnology.com) is published by London-based sports research and consulting company ArkSports Limited (www.arksports.com). For further information contact Rachael Church (Editor) at rchurch@sportandtechnology.com or send press releases to editor@sportandtechnology.com The views expressed in the newsletter are not necessarily those of ArkSports unless stated, but we welcome your comments on all areas of the newsletter in the feedback section at: http://www.sportandtechnology.com ArkSports Limited (www.arksports.com) specialises in all areas of the business of sport including technology, broadcasting, sponsorship and finance. The company's consulting services are wide ranging and include competitive and strategic analyses, rights valuations for broadcasting, sponsorship and new media, market sizing, overviews and forecasting, rankings of top sponsors and rights holders, matching sponsors and properties and work shops. For further information about the services ArkSports offers call +44 (0) 20 7485 0745 or e-mail info@arksports.com
***************************************************** **********************Announcement********************* Available now - major new report - Bidding & Hosting: The Guide to Successful Sporting Events
Published by Sportcal.com, written by ArkSports, October 2003, £350/$560, 318 pages.
"As a tour d'horizon of the subject, this book is successfully comprehensive," John Goodbody, The Times.
Bidding & Hosting: The Guide to Successful Sporting Events provides a valuable insight into the key aspects of creating a winning bidding document and delivering successful major sports events as well as providing a directory of key bidding opportunities. For further information see http://www.sportcal.com/commerce/ProductDetails.aspx?productID=12.
The report also features the results of a survey on the future of the bidding and hosting industry. For a summary of the results e-mail survey@arksports.com, listing 'Bidding Survey' in the subject line. ***********************************************************
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