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"Sport and Technology has covered the sale of BBC Technology accurately and with candour. The newsletter remains my favourite in the industry - due mostly to its easy to read format - and one that I can rely on to keep me informed on the areas that matter most."
Mark Beard, sales manager, media communications & internet solutions, BBC Technology
Sport and Technology September 2004
http://www.sportandtechnology.com
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Welcome to Sport and Technology, the monthly e-newsletter published by consulting and research company ArkSports Limited covering the impact of technology on the business of sport. Concise, timely and delivered free directly to over 4,500 sports executives by e-mail, Sport and Technology features breaking international news, exclusive data, case studies, guest features from industry specialists and expert editorial comment as well as archives. If this edition has been forwarded to you, please sign up for your own copy by visiting http://www.sportandtechnology.com/index.php?pageId=0019
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Features
http://www.sportandtechnology.com/features.php
Q&A: Sports Port - September 2004
Continuing its series of questions and answers with companies influencing the digital sports space in the UK and Europe, Sport and Technology spoke to Andrew Doe, CEO of WiFi access company Sports Port.
http://www.sportandtechnology.com/features.php?pageId=0193
Case Study: IBF nets its Olympic Draw - September 2004
The recent online electronic draw for the badminton event at the 2004 Athens Olympics was the culmination of three years work that digital sports solutions company Sportcal.net undertook to redevelop the International Badminton Federation's (IBF) entire information technology system.
http://www.sportandtechnology.com/features.php?pageId=0194
View From the Editor: Computers versus Humans - a battle as large as the Olympics? - September 2004
Alas readers, the Athens 2004 Olympic Games are now behind us and S&T has finally turned off its television set, logged off from athens2004.com, thrown away its empty biscuit wrappers, relegated its sheepskin slippers to its winter box and returned to a much less frenzied world... a world that includes computerised taekwondo judging...
http://www.sportandtechnology.com/features.php?pageId=0195
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Asia Sports Summit & Expo, in conjunction with The PGA Show Asia ~ 4th PGA Merchandise & Facilities Show Asia ~ 3.7bn population, 45 sporting nations, 1 Summit ~ "Propelling Asian Sports Towards Professionalism in the 21st Century"! 23-25 September, 2004 at IMPACT Exhibition & Convention Centre, Bangkok, Thailand.
For participation details: contact Lyndia Tan at Concept Motivation International (Singapore) at Tel: (65) 62984744, Fax: (65) 62984144. Email: lyndia_tan@c-motivate.com http://www.sports-summit.com
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Website Profile: NatWest banking on cricketing success - September 2004
In the latest sports website profile, S&T finds out from Andy Detheridge, head of e-marketing at NatWest, how the UK bank's long-standing association with cricket is being leveraged via new media.
http://www.sportandtechnology.com/features.php?pageId=0196
Case study: The Mobile Betting Revolution - September 2004
Gibraltar-based bookmaker Victor Chandler aims to revolutionise betting with the launch of its new sportsbook service - VictorMobile. With £150,000 ($269,000) of PR and advertising spend to support its roll out, VictorMobile claims to be the first in the industry to offer a full mobile sports betting service through java-based technology. S&T spoke to Joe Coughlin, product development manager at Victor Chandler, about the new service.
http://www.sportandtechnology.com/features.php?pageId=0197
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SPORTELMonaco - 11-14 October 2004
SPORTELMonaco, along with its sister-markets SPORTELAmerica, SPORTELDubai and (new for 2005), SPORTELHongKong - are the only international television sports programme markets that bring together broadcasters, cable and satellite services, acquisitions and distribution executives, producers, event organisers, sports federations, sponsors and advertisers, sports marketing agents, software and hardware, international sports press and new media from the expanding world of televised sport. Through the years, the SPORTEL Markets have established themselves as the largest and most important meeting places for international television sports executives. SPORTELMonaco 2004 will be held at The Monte Carlo Grimaldi Forum, 16-19 September 2003.
For further information visit: http://www.sportelmonaco.com
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Infostrada Sports' Databox: A golden summer - September 2004
Sport and Technology is delighted to announce Infostrada Sports as the new sponsor of its Databox section. Each newsletter, Infostrada Sports will supply sports data that is relevant to the content and issues of the month. This month, Infostrada Sports looks at cricket, badminton and taekwondo.
http://www.sportandtechnology.com/features.php?pageId=0198
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Infostrada Sports - Sponsor of Sport and Technology's Databox
Infostrada Sports is a worldwide provider of comprehensive sports information products and services. We are the ultimate source for statistics, historical results, biographies, news, reports and infographics ranking from football and formula 1 to fencing. Operating from five countries, we are dedicated to giving you access to the best sports information available anywhere. We answer any specific research question you have, offer full services for Internet, mobile platforms, on site and offline projects. We supply information digitally or in print to newspapers, magazines, radio & TV stations, web sites, SMS and WAP providers, event organisers, federations and sponsors. Anything is possible as long as sports are part of the game!
For more information about Infostrada Sports, take a look at http://www.infostradasports.com or contact Philip Hennemann Philip.hennemann@infostradasports.com
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News
http://www.sportandtechnology.com/news.php
Technology sponsorships - September 2004
Olympic sponsor Swatch has reported a 16.7% rise in net profit to $170m in the first half of the financial year. Its marketing bill contained an additional $15.7m linked to its sponsorship of the 2004 Olympics.
http://www.sportandtechnology.com/news.php?pageId=0199#01
AOL launches free fantasy sports games - September 2004
America Online (AOL) is to launch a series of free fantasy sports offerings.
http://www.sportandtechnology.com/news.php?pageId=0199#02
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EMPICS - Digital Sports Photography - Sponsor of Sport and Technology
EMPICS is an international sports photo marketing agency, making innovative use of technology to provide customers with picture solutions. It offers Picture Buyers a digitised sports photolibrary of over 650,000 images covering moments and heroes from the world of sport from the 1860s to the present day - the choice of newspapers, magazines, books, websites, sporting bodies and marketing agencies, around the world, every day. It offers Sports Rights Holders expertise and infrastructure to create maximum value from photography. Acquired by the Press Association in 2004, EMPICS works with some of the biggest names in sport, providing consultancy, photo management, distribution and licensing services.
For further details about EMPICS, contact Phil O'Brien phil.obrien@empics.com or visit http://www.empics.com
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UK's online Olympics - September 2004
Research shows fewer than half of the top 10 UK internet searches in the first week of the 2004 Athens Olympics were for a British sports person, while not one was for a male British athlete.
http://www.sportandtechnology.com/news.php?pageId=0199#03
US broadband usage tops 50% - September 2004
More people in the US access the internet via high-speed broadband connections than by dial-up narrowband, according to new figures from internet audience measurement company Nielsen/NetRatings.
http://www.sportandtechnology.com/news.php?pageId=0199#04
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Soccerex 2004: Major Players in the World of Media are heading to Dubai for Soccerex 2004 (29-30 November)
Since the announcement that Jerome Valcke, director of marketing and TV FIFA, will be setting out the Broadcast and Commercial strategy for 2007 and onwards, in particular the 2010 and 2014 World Cups, the following media organisations have confirmed their attendance at Soccerex 2004: Infront Sports, Asian Broadcasting Union, Eurosport, Sportfive, ART Television, Dubai Sports Channel, Sky Sports, NOS Television, Al Jazeerah Sports Channel, TV Globo, BBC World Service, Traffic Sports Marketing and IEC in Sports. As exhibition space is selling out fast and delegate spaces are limited, please contact Soccerex on tel +44 (0) 20 8566 5100, or email enquiry@soccerex.com, to reserve your place at the event.
For further information on Soccerex 2004, please visit http://www.soccerex.com
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Sportev scores mobile goals - September 2004
Sportev, a leading provider of mobile media solutions, has been appointed as the English FA Premier League's official mobile production partner in a three-year exclusive agreement, lasting until May 2007.
http://www.sportandtechnology.com/news.php?pageId=0199#05
MLB online sales up - September 2004
MLB Advanced Media, the interactive media and internet company of Major League Baseball, has sold a record more than 9m tickets year-to-date online at MLB.com.
http://www.sportandtechnology.com/news.php?pageId=0199#06
FIFA launches the 'FIFA Interactive World Cup' - September 2004
Soccer's world governing body FIFA has launched the FIFA Interactive World Cup, in a further step to strengthen its ties with the ever-growing community of video gamers worldwide.
http://www.sportandtechnology.com/news.php?pageId=0199#07
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Available now - major new report - One Sport Year in the World: 2004 issue
Published by Eurodata TV, analysis by ArkSports, May 2004
Between the 2001/02 and 2002/03 UEFA Champions League soccer seasons, television ratings fell in all the major European markets except in Italy, according to findings published in One Sport Year on television in the world: 2004 issue, published by leading television audience analyst Eurodata TV Worldwide. The report includes the latest trends for sport on television in terms of programming (including pay-TV), audience ratings details for over 60 countries, success and failures of the year together with analysis provided by ArkSports Limited, publisher of Sport and Technology. To receive further information and an order form, e-mail 2003sport@arksports.com
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Revamped sailing site hits the waves - September 2004
The official website of the America's Cup, www.americascup.com has been re-launched, ahead of the opening races of Act 1 of the 32nd America's Cup.
http://www.sportandtechnology.com/news.php?pageId=0199#08
Soccer data brand unveiled - September 2004
The Press Association (PA) and the Football DataCo have announced the launch of ACTIM, the brand for all official data from the English FA Premier League, The Football League and The Scottish Premier League.
http://www.sportandtechnology.com/news.php?pageId=0199#9
New soccer website for PTV - September 2004
Haymarket Publishing has appointed Premium TV, Europe's largest digital
sports publisher, to run an online version of its flagship monthly soccer magazine, FourFourTwo.
content. http://www.sportandtechnology.com/news.php?pageId=0199#10
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Radical Radios - enhancing the spectator experience
Radical Radios provides event radio broadcast services and premium value, mini personal radio receivers for spectators at live events. Its products and services enhance the experience of spectators at such events and increase brand awareness for both event organisers and sponsors. Innovation in spectator services and a commitment to creating sports marketing promotions that work are the forces that drive Radical Radios. Having already achieved great success at events such as Skandia Cowes Week, various air shows and equestrian events, including Blenheim International Horse Trials, Radical Radios is looking to further broaden its client base and develop relationships with major sports properties and sponsor partners. ArkSports Limited is acting as a consult ant to Radical Radios.
For further information contact Luke Boyle of ArkSports at lboyle@arksports.com or +44 (0) 7904 385207.
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DatAcq - Virtual Animation Dynamic Data
DatAcq's pioneering 'Dynamic Data' is 3D co-ordinated positional information that clearly shows the movement of a competitor or an object such as a ball in relation to others. This can be used on internet, wireless and interactive TV applications to engage fans. DatAcq's Dynamic Data system can: Collect and deliver live positional information on all athletes and, for example, a ball during a game instantaneously (or likewise a driver and car); Deliver a 'picture' through a normal modem connection (as animation requires less bandwidth than video streaming); Provide performance statistics simultaneously, enhancing live TV broadcasts; Build an archive of data that fans can access through downloading a simple browser for example from a property's website; Assist in the development of new revenue streams such as virtual animation.
For further information on how Dynamic Data can enhance your property or production streams, contact ArkSports at info@arksports.com or + 44 (0) 7904 385207.
********************Company Profile*******************
Sport and Technology (www.sportandtechnology.com) is published by London-based sports research and consulting company ArkSports Limited (www.arksports.com). For further information contact Rachael Church (Editor) at rchurch@sportandtechnology.com or send press releases to editor@sportandtechnology.com
The views expressed in the newsletter are not necessarily those of ArkSports unless stated, but we welcome your comments on all areas of the newsletter in the feedback section at: http://www.sportandtechnology.com
ArkSports Limited (www.arksports.com) specialises in all areas of the business of sport including technology, broadcasting, sponsorship and finance. The company's consulting services are wide ranging and include competitive and strategic analyses, rights valuations for broadcasting, sponsorship and new media, market sizing, overviews and forecasting, rankings of top sponsors and rights holders, matching sponsors and properties and work shops. For further information about the services ArkSports offers call +44 (0) 20 7485 0745 or e-mail info@arksports.com
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Available now - major report - Bidding & Hosting: The Guide to Successful Sporting Events Published by Sportcal.com, written by ArkSports, October 2003, £350/$560, 318 pages.
"As a tour d'horizon of the subject, this book is successfully comprehensive," John Goodbody, The Times. Bidding & Hosting: The Guide to Successful Sporting Events provides a valuable insight into the key aspects of creating a winning bidding document and delivering successful major sports events as well as providing a directory of key bidding opportunities.
For further information see http://www.sportcal.com/commerce/ProductDetails.aspx?productID=12.
The report also features the results of a survey on the future of the bidding and hosting industry. For a summary of the results e-mail survey@arksports.com, listing 'Bidding Survey' in the subject line.
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