Sport and Technology - news and features on the use of technology in sport
The monthly e-newsletter covering the impact of technology on the business of sport


Sport and Technology monthly e-newsletter - November 2004  

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"I enjoy reading Sport and Technology because it covers the full remit of technology issues affecting sports events globally - from stadia infrastructure stage through to the challenges of digital media. It does this in a clear and light-hearted manner and is a must-read publication."

Rick Horrow, president, Horrow Sports Ventures

Sport and Technology November 2004

http://www.sportandtechnology.com

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Welcome to Sport and Technology, the monthly e-newsletter published by consulting and research company ArkSports Limited covering the impact of technology on the business of sport. Concise, timely and delivered free directly to over 4,500 sports executives by e-mail, Sport and Technology features breaking international news, exclusive data, case studies, guest features from industry specialists and expert editorial comment as well as archives. If this edition has been forwarded to you, please sign up for your own copy by visiting http://www.sportandtechnology.com/index.php?pageId=0019

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Features
http://www.sportandtechnology.com/features.php

Q&A: BBC Sport - November 2004
Continuing its series of questions and answers with companies influencing the digital sports space in the UK and Europe, Sport and Technology spoke to Andrew Thompson, head of new media, sports news and development for BBC Sport.
http://www.sportandtechnology.com/features.php?pageId=0209

Website Profile: AFL - Building global appeal through the web - November 2004
In the latest sports website profile, S&T pursues its new-found passion for Aussie Rules Football by catching up with Ben Amarfio, broadcasting, publishing and new media manager for the Australian Football League (AFL), at SportelMonaco 2004.
http://www.sportandtechnology.com/features.php?pageId=0210

View From the Editor: Sportel Shenanigans and the Rally de France - November 2004
S&T knew that SportelMonaco 2004 was going to be an eventful market when we nearly got arrested on our first evening in Monte Carlo this year. Find out how S&T dodged the cells and then instead went behind the scenes at the Rally de France in Corsica, courtesy of global sponsor, Inmarsat.
http://www.sportandtechnology.com/features.php?pageId=0211

**********************Announcement**************************

Soccerex 2004, Dubai, 29-30 November
Register now for the only serious B2B international soccer event of its kind. With just under four weeks to go until the international soccer community descends on Dubai for Soccerex 2004 - the event is truly set for success. No single event has brought together the cream of the world's broadcasting companies, soccer clubs, agents, sports marketing/PR companies, manufacturers, suppliers, press and VIPs alike than Soccerex 2004. The conference programme has been finalised and currently includes speakers such as Jerome Valcke, FIFA, Jeff Slack, Inter Milan, Markus Siegler, FIFA, Bank Von Ernst and Bryan Robson. "The entire football [soccer] business community will be descending on Dubai to celebrate both FIFA and The Asian Football Confederation's landmark anniversaries at Soccerex 2004. With keynote addresses and business opportunities encompassing all six Football Confederations, Soccerex 2004 is a must attend event once again," says Duncan Revie, CEO, Soccerex Limited.
To register and for further information visit www.soccerex.com

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Feature: US Sports Biz - November 2004
In the first edition of US Sports Biz, S&T's US correspondent Mark J Jeffers, takes a look at the wild and wacky world of the movers and shakers in sports across the other side of the pond...
http://www.sportandtechnology.com/features.php?pageId=0212

Feature: TV sports viewing in the year 2029 - November 2004
S&T is extremely environmentally friendly. Therefore, we are only too happy to recycle something that our editor, Rachael Church, was asked recently to contribute to US newspaper The Baltimore Sun. Here, she answers the question, "What will TV sports viewing be like in 25 years time?" and invites you to send in your own predictions. Go on, it would be rude not to.
http://www.sportandtechnology.com/features.php?pageId=0213

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ESA Congress - 17-18 November 2004, Dom Pedro Hotel, Portugal
Kicking off the 14th European Sponsorship Association (ESA) Congress later this month, keynote speaker, and vice president of the Portuguese Football Federation, Angelo Brou, talks to delegates about the experience of raising sponsorship for a major European sporting event in the wake of the successful EURO 2004 championships. Other speakers and addresses include Nastia Orkina of Coca-Cola who discusses the emergence of new sponsorship territories across Europe as well as Luke Disney of TNT who presents a case study of the company's corporate social responsibility programme, what it seeks to achieve, and how it is managed. Navigator's chairman Glen Kirton examines the use of new media as a sponsorship platform and the Congress also addresses issues such as the increased use of ambush marketing, valuing and delivering a return on investment for sponsors, and the use of technology in evaluating sponsor's success. The event also hosts the ESA European Sponsorship Awards Dinner on the evening of the 17th at which the winner of this year's European Sponsorship of the Year will be announced. Tickets to the Congress and awards dinner are available for ESA members at the rate of €675 per person, and to non-members at €750 per person.
For more information, please visit www.esacongress.org, or contact event organiser Communicate Sport on + 44 (0) 20 7607 5996.

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Show Preview: Sponsorship evolves in Lisbon with ESA - November 2004
A look ahead at the forthcoming 14th European Sponsorship Association (ESA) Congress later this month in Lisbon, Portugal, where issues surrounding new technology will be firmly on the sponsorship menu.
http://www.sportandtechnology.com/features.php?pageId=0214

Infostrada Sports' Databox - November 2004
This month, Databox sponsor Infostrada Sports looks closely at the Rally de France - Tour de Corse.
http://www.sportandtechnology.com/features.php?pageId=0215

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Infostrada Sports - Sponsor of Sport and Technology's Databox
Infostrada Sports is a worldwide provider of comprehensive sports information products and services. We are the ultimate source for statistics, historical results, biographies, news, reports and infographics ranking from football and formula 1 to fencing. Operating from five countries, we are dedicated to giving you access to the best sports information available anywhere. We answer any specific research question you have, offer full services for Internet, mobile platforms, on site and offline projects. We supply information digitally or in print to newspapers, magazines, radio & TV stations, web sites, SMS and WAP providers, event organisers, federations and sponsors. Anything is possible as long as sports are part of the game!
For more information about Infostrada Sports, take a look at http://www.infostradasports.com or contact Philip Hennemann Philip.hennemann@infostradasports.com

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News
http://www.sportandtechnology.com/news.php

2008 Olympic host broadcaster launched - November 2004
The Beijing Olympic Broadcasting Corporation has been officially launched during a late October meeting of the Co-ordination Commission for the 2008 Beijing Games.
http://www.sportandtechnology.com/news.php?pageId=0216#01

CSTV website traffic rises - November 2004
College Sports Television's CollegeSports.com has seen unique users to the site increase by 47% since August 2004, the largest increase among major sports sites, according to Nielsen//NetViews' September 2004 rankings.
http://www.sportandtechnology.com/news.php?pageId=0216#02

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EMPICS - Digital Sports Photography - Sponsor of Sport and Technology
EMPICS is an international sports photo marketing agency, making innovative use of technology to provide customers with picture solutions. It offers Picture Buyers a digitised sports photolibrary of over 650,000 images covering moments and heroes from the world of sport from the 1860s to the present day - the choice of newspapers, magazines, books, websites, sporting bodies and marketing agencies, around the world, every day. It offers Sports Rights Holders expertise and infrastructure to create maximum value from photography. Acquired by the Press Association in 2004, EMPICS works with some of the biggest names in sport, providing consultancy, photo management, distribution and licensing services.
For further details about EMPICS, contact Phil O'Brien phil.obrien@empics.com or visit http://www.empics.com

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Sportingbet enters Paradise - November 2004
Sportingbet, which claims to be the world's largest publicly traded online betting, gambling and gaming company, has acquired online poker company ParadisePoker.com, creating the first global online poker, sports betting and casino operator.
http://www.sportandtechnology.com/news.php?pageId=0216#03

ISP enters Japanese field of dreams - November 2004
Japanese internet company Rakuten has been approved to enter a new team in the Japanese professional baseball next season .
http://www.sportandtechnology.com/news.php?pageId=0216#04

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The Simkins Partnership - Media and Entertainment Law - Sponsor of Sport and Technology
The Simkins Partnership is one of the leading and longest-established media and entertainment law firms in Europe covering all areas of the industry. In particular our Sport and Digital Media Groups are able to offer a seamless service across both sectors. Our Sports Group advises players and agents, sporting clubs and associations, sponsors, broadcasters and venues on the contractual and regulatory issues facing those involved in the sporting world and our Digital Media Group advises on all matters, advisory, regulatory and contractual relating to all forms of electronic media including the streaming and downloading of audio and video material.
For further details about The Simkins Partnership, contact Malcolm Murray malcolm.murray@simkins.com or visit http://www.simkins.com.

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Baggies' ticketing deal - November 2004
Tickets.com and English Premier League soccer club West Bromwich Albion FC have signed a multi-year ticketing agreement.
http://www.sportandtechnology.com/news.php?pageId=0216#05

Nokia releases new rally racing game - November 2004
Nokia has started shipping the rally racing game Colin McRae Rally 2005 published by Codemaster.
http://www.sportandtechnology.com/news.php?pageId=0216#06

Fast Web in Littlewoods deal - November 2004
Fast Web Media, the UK-based operating company wholly owned by Total Sports Online, has teamed up with Sport-e.com, one of the UK's leading online sports retailers, part of the Littlewoods Home Shopping Group.
http://www.sportandtechnology.com/news.php?pageId=0216#07

**********************Announcement*********************

Available now for the festive season - The Non-League Club Directory 2004-05
Published by Tony Williams Publications Limited, price £19.95
If you (like the editor of Sport and Technology), follow a Non-League soccer club in the UK, or even if you don't and just want to see how Exeter City missed the play-offs by one point last season, why not order the Non-League Club Directory now. This publication presents coverage of competitions from the Conference to county league level and is an annual best seller. The FA Trophy, FA Vase and the exciting FA Cup exploits are recorded in detail and for anyone connected with the wonderful sporting and social world of non-league soccer, this book has become a valued companion full of features, photos and statistics.
For further details see www.non-leagueclubdirectory.co.uk

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New Skies in new F1 deal - November 2004
New Skies Satellites, the global satellite communications company, has been awarded a Radio Station Licence by the Japanese Ministry of Internal Affairs and Communications.
http://www.sportandtechnology.com/news.php?pageId=0216#08

Technology sponsorship news - November 2004
Bell Canada backs Vancouver 2010; Orange signs Blackburn Rovers deal; and Broadband from BT inks UK Deaf Sport agreement.
http://www.sportandtechnology.com/news.php?pageId=0216#9

Broadband delivers a new punch - November 2004
Boxing portal SecondsOut.Com has launched a broadband-delivered TV channel, SecondsOut.tv, that went live on 24 October.
http://www.sportandtechnology.com/news.php?pageId=0216#10

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Available now - major new report - One Sport Year in the World: 2004 issue
Published by Eurodata TV, analysis by ArkSports, May 2004
Between the 2001/02 and 2002/03 UEFA Champions League soccer seasons, television ratings fell in all the major European markets except in Italy, according to findings published in One Sport Year on television in the world: 2004 issue, published by leading television audience analyst Eurodata TV Worldwide. The report includes the latest trends for sport on television in terms of programming (including pay-TV), audience ratings details for over 60 countries, success and failures of the year together with analysis provided by ArkSports Limited, publisher of Sport and Technology. To receive further information and an order form, e-mail 2003sport@arksports.com

**********************Announcement*********************

Radical Radios - enhancing the spectator experience
Radical Radios provides event radio broadcast services and premium value, mini personal radio receivers for spectators at live events. Its products and services enhance the experience of spectators at such events and increase brand awareness for both event organisers and sponsors. Innovation in spectator services and a commitment to creating sports marketing promotions that work are the forces that drive Radical Radios. Having already achieved great success at events such as Skandia Cowes Week, various air shows and equestrian events, including Blenheim International Horse Trials, Radical Radios is looking to further broaden its client base and develop relationships with major sports properties and sponsor partners. ArkSports Limited is acting as a consult ant to Radical Radios.
For further information contact Luke Boyle of ArkSports at lboyle@arksports.com or +44 (0) 7904 385207.

********************Company Profile*******************
Sport and Technology (www.sportandtechnology.com) is published by London-based sports research and consulting company ArkSports Limited (www.arksports.com). For further information contact Rachael Church (Editor) at rchurch@sportandtechnology.com or send press releases to editor@sportandtechnology.com

The views expressed in the newsletter are not necessarily those of ArkSports unless stated, but we welcome your comments on all areas of the newsletter in the feedback section at: http://www.sportandtechnology.com

ArkSports Limited (www.arksports.com) specialises in all areas of the business of sport including technology, broadcasting, sponsorship and finance. The company's consulting services are wide ranging and include competitive and strategic analyses, rights valuations for broadcasting, sponsorship and new media, market sizing, overviews and forecasting, rankings of top sponsors and rights holders, matching sponsors and properties and work shops. For further information about the services ArkSports offers call +44 (0) 20 7485 0745 or e-mail info@arksports.com
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Available now - major report - Bidding & Hosting: The Guide to Successful Sporting Events Published by Sportcal.com, written by ArkSports, October 2003, £350/$560, 318 pages.
"As a tour d'horizon of the subject, this book is successfully comprehensive," John Goodbody, The Times. Bidding & Hosting: The Guide to Successful Sporting Events provides a valuable insight into the key aspects of creating a winning bidding document and delivering successful major sports events as well as providing a directory of key bidding opportunities.
For further information see http://www.sportcal.com/commerce/ProductDetails.aspx?productID=12.
The report also features the results of a survey on the future of the bidding and hosting industry. For a summary of the results e-mail survey@arksports.com, listing 'Bidding Survey' in the subject line.

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Page from ArkSports' Sport and Technology (www.sportandtechnology.com) on 2008-09- 8 : Sport and Technology monthly e-newsletter - November 2004 : http://www.sportandtechnology.com/page/0217.html