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Sport and Technology - news and features on the use of technology in sport
The monthly e-newsletter covering the impact of technology on the business of sport


Sport and Technology monthly e-newsletter - February 2005  

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Only 30 places remain for Sport and Technology: The Conference in association with BT Rich Media, which will be held on 4 March at BT Centre in St Paul's, London, England. Malcolm Speed, chief executive of the International Cricket Council will provide the closing address, joining a list of illustrious speakers from organisations such as the BBC, BSkyB, T-Mobile, US PGA Tour, World Rally Championship, English Premier League, Asia-Pacific Broadcasting Union and ATOS Origin, IT sponsor of the Olympic Games. See www.sportandtechnologyconference.com for further details of the programme, speakers and booking information.

Sport and Technology February 2005

http://www.sportandtechnology.com

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Welcome to Sport and Technology, the monthly e-newsletter published by consulting and research company ArkSports Limited covering the impact of technology on the business of sport. Concise, timely and delivered free directly to around 5,000 sports executives by e-mail, Sport and Technology features breaking international news, exclusive data, case studies, guest features from industry specialists and expert editorial comment as well as archives. If this edition has been forwarded to you, please sign up for your own copy by visiting http://www.sportandtechnology.com/index.php?pageId=0019

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Features
http://www.sportandtechnology.com/features/

Feature: The Hi-tech Olympics - February 2005
The Beijing 2008 Summer Olympics Games have already been given the moniker, 'The Hi-Tech Olympics'. Rachael Church, editor of Sport and Technology, spoke to key players and broadcasters at the Athens 2004 Games to find out what lessons can be applied to the future crown jewel event (on behalf of Stadia Magazine).
http://www.sportandtechnology.com/features.php?pageId=0236

View From the Editor: Bowled over by US sports - February 2005
This month, S&T travelled to New York to chat to the National Basketball Association and Major League Baseball Advanced Media, before heading down to Jacksonville for the National Football League's Super Bowl XXXIX. "Super Bowl Friday and Super Bowl Saturday passed by in a blur of opulent parties, tastings, television tapings and celebrity sightings in a city that was literally bursting at the seams to accommodate the extra folk in town."
http://www.sportandtechnology.com/features.php?pageId=0237

Website Profile: Making technology work for the IRB - February 2005
In the latest sports website profile, S&T hears from the International Rugby Board's (IRB) Seb Lauzier about how the governing body has been exploiting technology for the global sports code.
http://www.sportandtechnology.com/features.php?pageId=0238

**********************Announcement**************************

SPORTELAsia 2005, Hong Kong, 14-16 March 2005
SPORTEL's 2005 spring market will take place in Hong Kong. After 15 years of conducting highly successful international sports television programme markets in Monaco, Miami and most recently in Dubai, SPORTELAsia 2005, to be held 14-16 March 2005, at the five-star InterContinental Hotel in Hong Kong, will be the market organiser's first foray into the Asian marketplace.
For further information on SPORTELAsia 2005 contact Liliane or William Vitale at VITAL COMMUNICATIONS-USA,
Tel: +1 201 869 4022; Fax: +1 201 869 4335; E-mail: vitcomusa@earthlink.net

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Q&A: Andrew Croker, Business Development Director, TeamCard - February 2005
Andrew Croker is business development director at TeamCard. He spoke to S&T about his role at the sports smart card company and shares his opinions on the role of technology in sport.
http://www.sportandtechnology.com/features.php?pageId=0239

Case Study: GPS Industries driving new golf technology - February 2005
S&T looks at the growing use of WiFi technology at golf courses in North America by profiling industry leader GPS Industries, whose investors include professional golfer Greg Norman.
http://www.sportandtechnology.com/features.php?pageId=0240

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Letter to the Editor: Chalkless cues tipped to transform snooker - February 2005
A S&T reader replies to former world champion snooker player Steve Davis' previous letter on the lack of technology in the sport.
http://www.sportandtechnology.com/features.php?pageId=0241

Infostrada Sports' Databox - February 2005
This month, Databox sponsor Infostrada Sports looks closely at the Super Bowl, the NBA's Knicks and Suns, Rugby Union's Six Nations and the US PGA Tour.
http://www.sportandtechnology.com/features.php?pageId=0242

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Infostrada Sports - Sponsor of Sport and Technology's Databox
Infostrada Sports is a worldwide provider of comprehensive sports information products and services. We are the ultimate source for statistics, historical results, biographies, news, reports and infographics ranking from football and formula 1 to fencing. Operating from five countries, we are dedicated to giving you access to the best sports information available anywhere. We answer any specific research question you have, offer full services for Internet, mobile platforms, on site and offline projects. We supply information digitally or in print to newspapers, magazines, radio & TV stations, web sites, SMS and WAP providers, event organisers, federations and sponsors. Anything is possible as long as sports are part of the game!
For more information about Infostrada Sports, take a look at http://www.infostradasports.com or contact Philip Hennemann Philip.hennemann@infostradasports.com

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News
http://www.sportandtechnology.com/news/

Super Bowl scores for advertisers online - February 2005
The NFL's Super Bowl XXXIX in Jacksonville was a winner not only for the New England Patriots, but also for advertisers and sponsors, with the event driving traffic to their websites.
http://www.sportandtechnology.com/news.php?pageId=0243#01

Inmarsat continues relationship with World Rally Championship - February 2005
Inmarsat, the Total Communications Network via satellite, will continue as Official Satellite Communications Supplier to the FIA World Rally Championship in 2005.
http://www.sportandtechnology.com/news.php?pageId=0243#02

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The Simkins Partnership - Media and Entertainment Law - Sponsor of Sport and Technology
The Simkins Partnership is one of the leading and longest-established media and entertainment law firms in Europe covering all areas of the industry. In particular our Sport and Digital Media Groups are able to offer a seamless service across both sectors. Our Sports Group advises players and agents, sporting clubs and associations, sponsors, broadcasters and venues on the contractual and regulatory issues facing those involved in the sporting world and our Digital Media Group advises on all matters, advisory, regulatory and contractual relating to all forms of electronic media including the streaming and downloading of audio and video material.
For further details about The Simkins Partnership, contact Malcolm Murray malcolm.murray@simkins.com or visit http://www.simkins.com.

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New NASCAR technology package announced - February 2005
iN DEMAND Networks and NASCAR Digital Entertainment have announced the 2005 season premiere of NASCAR IN CAR, television's first enhanced multi-channel digital sports package.
http://www.sportandtechnology.com/news.php?pageId=0243#03

New camera angles from the BBC - February 2005
BBC Broadcast has launched a new simulated sports field system for BBC Sport that premiered during the Wales v England RBS Six Nations Championship match on Saturday 5 February.
http://www.sportandtechnology.com/news.php?pageId=0243#04

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EMPICS - Digital Sports Photography - Sponsor of Sport and Technology
EMPICS is an international sports photo marketing agency, making innovative use of technology to provide customers with picture solutions. It offers Picture Buyers a digitised sports photolibrary of over 650,000 images covering moments and heroes from the world of sport from the 1860s to the present day - the choice of newspapers, magazines, books, websites, sporting bodies and marketing agencies, around the world, every day. It offers Sports Rights Holders expertise and infrastructure to create maximum value from photography. Acquired by the Press Association in 2004, EMPICS works with some of the biggest names in sport, providing consultancy, photo management, distribution and licensing services.
For further details about EMPICS, contact Phil O'Brien phil.obrien@empics.com or visit http://www.empics.comgarydoublepr - Media Services

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Sports poll highlights online use - February 2005
A staggering 79% of sports fans polled in the Aura Sports Fan Survey have stated that their team or official body website is the most important popular medium for accessing sports results, news and information.
http://www.sportandtechnology.com/news.php?pageId=0243#05

Snooker takes a punt - February 2005
Interactive Systems Worldwide's SportXction wagering system was made available to snooker fans attending the Welsh Open at the Newport Centre in Wales in January.
http://www.sportandtechnology.com/news.php?pageId=0243#06

Telcos dominate sponsorship industry - February 2005
Sponsorship in 2004 was dominated by the telecoms industry, according to new research published by The World Sponsorship Monitor.
http://www.sportandtechnology.com/news.php?pageId=0243#07

**********************Advertisement*********************

SportAccord 2005, Berlin, 16-20 April, 2005
The third annual SportAccord convention will take place at the InterContinental Hotel in Berlin, with 1,400 guests from the fields of sport governance, law, architecture, broadcast, finance, and technology gathering to meet with representatives of 100 International Sports Federations and the IOC Executive Board. SportAccord encompasses the annual Congress and General Assemblies of GAISF, ASOIF and AIOWF, and includes open conference sessions, workshops, seminars, scheduled networking opportunities and an exhibition, all scheduled around the Associations’ meetings.
For more information please contact: Fiona Lunnon. Tel: +44 (0) 20 7937 3831 Fax: +44 (0) 20 7937 4057 Email: Fiona.lunnon@sportaccord.com Website: www.sportaccord.com

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Verio teams up with Subaru - February 2005
Verio Europe, a subsidiary of NTT Communications is set to host the Subaru World Rally Team's website.
http://www.sportandtechnology.com/news.php?pageId=0243#08

Samsung sponsors the inaugural Singapore Ladies Golf Masters - February 2005
Consumer electronics brand Samsung has been announced as the title sponsor of the inaugural Singapore Ladies Golf Masters.
http://www.sportandtechnology.com/news.php?pageId=0243#9

Vodafone Live! sponsors Megasoccer search engine - February 2005
Vodafone in the UK has agreed a deal with Fast Web Media, the UK-based operating company wholly owned by Total Sports Online.
http://www.sportandtechnology.com/news.php?pageId=0243#10

**********************Announcement*********************

Radical Radios - enhancing the spectator experience
Radical Radios provides event radio broadcast services and premium value, mini personal radio receivers for spectators at live events. Its products and services enhance the experience of spectators at such events and increase brand awareness for both event organisers and sponsors. Innovation in spectator services and a commitment to creating sports marketing promotions that work are the forces that drive Radical Radios. Having already achieved great success at events such as Skandia Cowes Week, various air shows and equestrian events, including Blenheim International Horse Trials, Radical Radios is looking to further broaden its client base and develop relationships with major sports properties and sponsor partners. ArkSports Limited is acting as a consult ant to Radical Radios.
For further information contact Luke Boyle of ArkSports at lboyle@arksports.com or +44 (0) 7904 385207.

**********************Advertisement*********************

At garydoublepr we make and create the news! We specialise in getting your sports stories in the media of your choice - national, local, trade or specialist -through finely-targeted publicity allowing you to achieve the profile and awareness that will enhance your business. Years of experience working within the sports industry in both pr and journalism have given us a unique understanding of how to get the very most out of your news and how best to maximise and deliver your message. We also produce top quality publications - anything from a glossy magazine to a four-page newsletter; from a full-colour brochure to an advertising insert - written and designed specifically to speak the language of your dedicated audience.
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********************Company Profile*******************
Sport and Technology (www.sportandtechnology.com) is published by London-based sports research and consulting company ArkSports Limited (www.arksports.com). For further information contact Rachael Church (Editor) at rchurch@sportandtechnology.com or send press releases to editor@sportandtechnology.com

The views expressed in the newsletter are not necessarily those of ArkSports unless stated, but we welcome your comments on all areas of the newsletter in the feedback section at: http://www.sportandtechnology.com

ArkSports Limited (www.arksports.com) specialises in all areas of the business of sport including technology, broadcasting, sponsorship and finance. The company's consulting services are wide ranging and include competitive and strategic analyses, rights valuations for broadcasting, sponsorship and new media, market sizing, overviews and forecasting, rankings of top sponsors and rights holders, matching sponsors and properties and work shops. For further information about the services ArkSports offers call +44 (0) 20 7485 0745 or e-mail info@arksports.com
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**********************Announcement*********************

Available now - major report - Bidding & Hosting: The Guide to Successful Sporting Events Published by Sportcal.com, written by ArkSports, October 2003, £350/$560, 318 pages.
"As a tour d'horizon of the subject, this book is successfully comprehensive," John Goodbody, The Times. Bidding & Hosting: The Guide to Successful Sporting Events provides a valuable insight into the key aspects of creating a winning bidding document and delivering successful major sports events as well as providing a directory of key bidding opportunities.
For further information see http://www.sportcal.com/commerce/ProductDetails.aspx?productID=12.
The report also features the results of a survey on the future of the bidding and hosting industry. For a summary of the results e-mail survey@arksports.com, listing 'Bidding Survey' in the subject line.

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Page from ArkSports' Sport and Technology (www.sportandtechnology.com) on 2008-08-28 : Sport and Technology monthly e-newsletter - February 2005 : http://www.sportandtechnology.com/page/0245.html