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Sport and Technology August 2005
In association with Epson, sponsor of the IAAF 10th World Championships
http://www.sportandtechnology.com
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Welcome to Sport and Technology, the monthly e-newsletter published by
consulting and research company ArkSports Limited, delivering insight on the
impact of technology on sport to over 5,500 sports executives every month. If
this edition has been forwarded to you, please sign up for your own copy by
visiting http://www.sportandtechnology.com/page/0019.html
Sport and Technology: The Conference 2006 in association with BT Media and Broadcast
Following the success of Sport and Technology: The Conference 2005, ArkSports
is delighted to announce that Sport and Technology: The Conference 2006 will be held
on Thursday 23 February at BT Centre in London. Further details about the event,
sponsored by BT Media and Broadcast, will be announced at
www.sportandtechnologyconference.com.
**********************Sponsor message*************************************
Win an Epson PictureMate
…to celebrate Epson’s official sponsorship of the IAAF 10th World Championships
At the IAAF World Championships this year, Epson technology has been transforming
the games for the athletes, the audience and the media.
The Epson Performance Evaluation system analyses athletes’ performance in intricate detail,
and can even help increase performance in the future.
Our Commentator Information System provides essential information for TV commentators in
real time, including results, competition schedules, historical records and athlete profiles.
Our Media Information System supports the pressroom with high-performance laser printers
for deadline-pressured journalists. Mobile PictureMate inkjet printers around the stadium
enable visitors and athletes to print out photos from their mobile phones.
To celebrate this being the fifth time that Epson has sponsored the Championships as an
official IT Partner, we’re offering you the opportunity to win some digital imaging
technology for your home.
Click below to enter the competition and win an Epson PictureMate
http://clk.atdmt.com/FAB/go/sphsseps0010000245fab/direct/01/
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Features
http://www.sportandtechnology.com/features/
Q&A: 888.com and sports sponsorship - August 2005
In this month’s Q&A, S&T speaks to Rob Mitchell, UK sports marketing manager of 888.com,
the world’s number one online casino and poker room.
http://www.sportandtechnology.com/features/0288.html
View From the Editor: Step away from the water - August 2005
Crocodiles, Cray fish and a shameless plug for Sport and Technology: The Conference 2006
are featured in this month's column. Put 23 February 2006 in your diaries now!
http://www.sportandtechnology.com/features/0289.html
**********************Advertisement**************************
SportelMonaco 2005, 24-27 October, Grimaldi Forum, Monaco
The 16th SportelMonaco will be held from 24 to 27 October in the Monaco
Grimaldi Forum. Along with the International Sports Television Programme
Market, the International Symposium will feature two debates, with top sports
executives and broadcasters taking part - "New screens for sport" and "The
influence of television on sport: rules and refereeing". For further
information on the SportelMonaco 05 Symposium, please contact: Martine de
Cortanze, e-mail splparis@club-internet.fr. For further information
SportelMonaco 05 Market, please contact: Liliane or William Vitale, Vital
Communications, e-mail: vitcomusa@earthlink.net
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Website profile: Lawn Tennis Association - August 2005
Major strides have been made in recent years to grow the number of people playing
tennis in the UK, writes Andrew Thomas, commercial manager of the Lawn Tennis Association.
http://www.sportandtechnology.com/features/0290.html
Feature: Audio description in sport - August 2005
Sporting venues such as soccer, rugby and cricket grounds have a legal duty and
requirement to comply with the UK's Disability Discrimination Act and ensure that
their services are accessible to all disabled people including the visually impaired.
http://www.sportandtechnology.com/features/0291.html
**********************Advertisement********************* ****
Mobile and Broadband: Your chance to learn what is working and what's not
Mobile and Broadband are changing the face of sport, providing a wide range
of new ways to both generate revenue and enhance relationships with fans.
With broadband and advance mobile services forecast to grow inexorably over
the next years, these technologies will become ever more important parts of
the sports business.
In the last year, global broadband market penetration has exploded beyond
the 150m barrier. With markets like China and India now coming online at
astonishing rates, forecasts indicate that broadband penetration will exceed
400m by 2009. Sport is still an important internet content driver, so rights
holders can expect to see the promises made earlier in the decade, at last
start to come to fruition.
Unlike the internet, mobile content has multiple proven revenue streams,
with a customer base accustomed to paying for new services. Providers are
desperate to increase 3G take up and quality content will be critical to
this strategy. All this is good news for sport.
You may be asking however, 'what does this actually mean to me?'
The latest in the series of SportBusiness Conferences, held on October 13
at the offices of Addleshaw Goddard in London, gives you and opportunity to
find out.
20 Influential speakers, including Niclas Ericson, Head of Broadcast and New
Media at FIFA, Adrian Ford, Commercial Director, Arsenal FC and Roger
Matthews, Head of Sport for Vodafone will be on hand to share their thoughts
on what is working and what is not, and how the next couple of years are
going to change the digital landscape.
For more information please visit www.sportbusiness.com/resources/broadband_seminar.pdf
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Feature: Increasing advertising options online - August 2005
S&T includes an extract from the new SportBusiness Group report, Broadband: The
Opportunities for Sport.
http://www.sportandtechnology.com/features/0292.html
Infostrada Sports' Databox - August 2005
This month, Databox sponsor Infostrada Sports looks at English Premier League soccer club
Middlesbrough FC.
http://www.sportandtechnology.com/features/0293.html
**********************Sponsor*************************
Infostrada Sports - Sponsor of Sport and Technology's Databox
Infostrada Sports is a worldwide provider of comprehensive sports information
products and services. We are the ultimate source for statistics, historical
results, biographies, news, reports and infographics ranking from football and
formula 1 to fencing. Operating from five countries, we are dedicated to
giving you access to the best sports information available anywhere. We answer
any specific research question you have, offer full services for Internet,
mobile platforms, on site and offline projects. We supply information
digitally or in print to newspapers, magazines, radio & TV stations, web
sites, SMS and WAP providers, event organisers, federations and sponsors.
Anything is possible as long as sports are part of the game!
For more information about Infostrada Sports, take a look at htt
p://www.infostradasports.com or contact Philip Hennemann
Philip.hennemann@infostradasports.com
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News
http://www.sportandtechnology.com/news/
Sport and Technology: The Conference 2006 announcement - August 2005
BT Media and Broadcast, the digital media and broadcast services arm of global
communications company BT, is delighted to announce that it is taking over as
title sponsor of Sport and Technology: The Conference, from sister company
BT Rich Media.
http://www.sportandtechnology.com/news/0294.html#01
Olympic mobile rights up for tender - August 2005
The European Broadcasting Union (EBU) has launched the tender process of the
European mobile media rights for the Olympic Games of 2006 and 2008.
http://www.sportandtechnology.com/news/0294.html#02
**********************Sponsor*************************
Premium TV - Sponsor of Sport and Technology News
PTV is Europe's leading broadband and mobile sports content company, owning
and operating a state-of-the-art broadband and mobile sports content
management system and Internet platform. PTV helps sports and entertainment
rights owners maximise the value of their digital rights and capitalise on the
growth in the broadband and mobile content markets. It packages their content
into commercial offerings for broadband and mobile consumers and operators,
driving revenues from subscription, syndication, advertising, betting and e-
commerce, across the UK, Europe and Worldwide. PTV is the leading platform for
football content on broadband and mobile, packaging and exploiting digital
content for 86 British professional clubs, including 10 English Premier League
clubs including www.nufc.co.uk, four SPL clubs including www.rangers.co.uk and
the bulk of the English Football League, including the governing body
www.football-league.co.uk. PTV works across other sports including the World
Rally Championship www.wrc.com and many other entertainment genres. PTV offers
a cost effective, mature, resilient and scaleable architecture; market leading
experience in monetising online and mobile content; and a uniquely low cost
base in respect of content management provision, streaming bandwidth and
hosting - as a result we can offer the best value in the market for an
industry leading service for all rights owners.
To find out how PTV can help your organisation maximise the value of your
rights and, in many cases, turn a cost centre and resource drain into a
revenue and value generating businesses contact Bryan.winning@premiumtv.co.uk
Mobile: +44 07977 218763 - or take a look at http://www.premiumtv.co.uk
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Manchester United uses mobile campaign to sell new away kit - August 2005
Manchester United’s mobile division, MUmobile, and mobile media content provider
FoneStarz, have launched a mobile marketing campaign to sell the soccer club’s new
away strip to its worldwide fans.
http://www.sportandtechnology.com/news/0294.html#03
New digest for Stan James - August 2005
Gibraltar-based bookmaker Stan James has launched a new audio visual information
feature on its website at www.stanjames.com.
http://www.sportandtechnology.com/news/0294.html#04
**********************Sponsor*********************
Empics - Digital Sports Photography - Sponsor of Sport and Technology
Empics is an international sports photo marketing agency, making innovative
use of technology to provide customers with picture solutions. It offers
Picture Buyers a digitised sports photolibrary of over 650,000 images covering
moments and heroes from the world of sport from the 1860s to the present day -
the choice of newspapers, magazines, books, websites, sporting bodies and
marketing agencies, around the world, every day. It offers Sports Rights
Holders expertise and infrastructure to create maximum value from photography.
Acquired by the Press Association in 2004, Empics works with some of the
biggest names in sport, providing consultancy, photo management, distribution
and licensing services.
For further details about Empics, contact Phil O'Brien phil.obrien@empics.com
or visit http://www.empics.com - Media Services
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IAAF World Championships online to the US - August 2005
For the first time ever, athletics fans in the USA and US territories have been
able to watch an unprecedented 58 hours of live webcast coverage of the 2005
IAAF World Championships.
http://www.sportandtechnology.com/news/0294.html#05
BT Media and Broadcast goes the distance - August 2005
BT Media and Broadcast, the digital media and broadcast services arm of BT, and RaceTech,
supplier of technical services to the horse racing industry, have signed a new contract.
http://www.sportandtechnology.com/news/0294.html#06
Gravity to leverage casual game portal - August 2005
Online game developer and distributor Gravity is to launch Stylia, an online game portal
in conjunction with partner Sonnori.
http://www.sportandtechnology.com/news/0294.html#07
**********************Advertisement*********************
The Simkins Partnership - Media and Entertainment Law - Sponsor of Sport and
Technology
The Simkins Partnership is one of the leading and longest-established media
and entertainment law firms in Europe covering all areas of the industry. In
particular our Sport and Digital Media Groups are able to offer a seamless
service across both sectors. Our Sports Group advises players and agents,
sporting clubs and associations, sponsors, broadcasters and venues on the
contractual and regulatory issues facing those involved in the sporting world
and our Digital Media Group advises on all matters, advisory, regulatory and
contractual relating to all forms of electronic media including the streaming
and downloading of audio and video material.
For further details about The Simkins Partnership, contact Malcolm Murray
malcolm.murray@simkins.com or visit http://www.simkins.com.
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BusinessF1 Forum attracts key industry speakers and participants - August 2005
The BusinessF1 Forum is growing from strength to strength as more key industry
personnel are confirming their participation on 16 and 17 November 2006 in Monte Carlo.
http://www.sportandtechnology.com/news/0294.html#08
MLB.com launches new arcade section - August 2005
MLB.com has now opened the MLB.com Arcade, offering fans hundreds of popular
internet gaming titles.
http://www.sportandtechnology.com/news/0294.html#9
Toyota Cup tickets sold online - August 2005
The initial phase of international ticket sales for the FIFA Club World Championship Toyota
Cup Japan 2005 has kicked off.
http://www.sportandtechnology.com/news/0294.html#10
**********************Announcement**************************
BusinessF1 Forum 2005, 16-17 November 2005, at the Grimaldi Forum, Monaco
One of the most hard-hitting and cutting-edge conferences ever to be staged for the
Motorsport Industry is now a reality. With a strong line up of the world's foremost
experts and personalities as speakers, the BusinessF1 Forum 2005 is the networking
forum to be at! Delegate places are limited for this event, and space for demonstrations
is also restricted; so if you are planning on joining colleagues from around the world
at the BusinessF1 Forum Monaco, organised by IM2 and BusinessF1 Magazine, act quickly.
Please visit www.businessf1forum.com for additional information or contact Simon Berger
at simon@businessf1forum.com.
********************Company Profile*******************
Sport and Technology (www.sportandtechnology.com) is published by London-based
sports research and consulting company ArkSports Limited (www.arksports.com).
For further information contact Rachael Church (Editor) at
rchurch@sportandtechnology.com or send press releases to
editor@sportandtechnology.com
The views expressed in the newsletter are not necessarily those of ArkSports
unless stated, but we welcome your comments on all areas of the newsletter in
the feedback section at: http://www.sportandtechnology.com
ArkSports Limited (www.arksports.com) specialises in all areas of the business
of sport including technology, broadcasting, sponsorship and events. The
company's consulting services are wide ranging and include competitive and
strategic analyses, rights valuations for broadcasting, sponsorship and new
media, market sizing, overviews and forecasting, rankings of top sponsors and
rights holders, matching sponsors and properties and work shops. For further
information about the services ArkSports offers call +44 (0) 20 7485 0745 or e-
mail info@arksports.com
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