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Sport and Technology - news and features on the use of technology in sport
The monthly e-newsletter covering the impact of technology on the business of sport


Sport and Technology monthly e-newsletter - November 2005  

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Sport and Technology November 2005

In association with The 15th European Sponsorship Association Annual Congress

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Welcome to Sport and Technology, the monthly e-newsletter published by
consulting and research company ArkSports Limited, delivering insight on the
impact of technology on sport to over 5,500 sports executives every month. If
this edition has been forwarded to you, please sign up for your own copy by
visiting http://www.sportandtechnology.com/page/0019.html

**********************Sponsor message*************************************
The 15th European Sponsorship Association Congress, Rome, 23-24 November 2005
Brand Optics: The vision for sponsorship forms the basis of the two day
discussion forum hosted at the European Sponsorship Association Congress this
year. Leading practitioners from the sponsorship and marketing industries will
gather in Rome later this month to debate and consider key strategies for
developing brand knowledge in an increasingly competitive and crowded
marketplace. If you wish to find out more information about the Congress,
speakers, ticket prices, or any event details, please contact event
organiser Communicate Sport by e-mail: catherine@communicatesport.com or
visit www.esacongress.org
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Features
http://www.sportandtechnology.com/features/

Feature: MLBAM and BT - November 2005
S&T takes a look at the successful technology partnership between the
interactive arm of Major League Baseball in the US and BT Media and Broadcast,
sponsor of Sport and Technology: The Conference 2006.
http://www.sportandtechnology.com/features/0312.html

View from the Editor: Cutting the mustard at SPORTELMonaco - November 2005
S&T travels to Monte Carlo for the annual SPORTELMonaco market and ends up on
the away terrace at Monaco versus Dijon in the French League Cup. "And we
thought Exeter City fans were mad..." Also this month, read about camel-riding
robots and electronic conkers.
http://www.sportandtechnology.com/features/0313.html

**********************Announcement**************************

Infostrada Sport at Soccerex
Infostrada Sports, sponsor of Sport and Technology's Databox section, will be
exhibiting at Soccerex 2005 in Dubai from 13-15 November. At stand number 21,
Infostrada Sports will present a platform-independent soccer statistics feed
in realtime. Coming straight from Infostrada's extensive databases, the feed
combines live match stats with historical information. Fully customisable for
TV, web or mobile platforms, the feed provides insightful and up-to-date
statistics during every live broadcast. For more information visit:
info@infostradasports.com
Infostrada hopes to meet you at Soccerex in Dubai!
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Feature: Poker gets the Apple treatment - November 2005
Smaller operators are looking around and wondering how to cater to some of the
under-represented sectors of the computing world, and Mac users are now top of
the list, especially when it comes to poker, writes Andrew Gellatly.
http://www.sportandtechnology.com/features/0314.html

Is this the end of the database right? - November 2005
In the second part of a two-part feature, Dominic Bray and Lucy Otterwell from
law firm Kirkpatrick & Lockhart Nicholson Graham assess how a major ruling
impacts on the database rights of sports properties.
http://www.sportandtechnology.com/features/0315.html

**********************Advertisement********************* ****

SportBusiness Group - media partner of Sport and Technology: The Conference
2006
The SportBusiness Group is a world leader in the provision of commercial
intelligence, insight and analysis to the international sports business and
brand community. Through a large number of publications, reports and seminars,
SportBusiness helps its clients make business decisions that have a direct
impact on their bottom line. SportBusiness International Magazine is a monthly
magazine that delivers regular features on sports sponsorship, TV broadcast
rights and new technologies, alongside special features, supplements,
interviews and commentary from the the leading decision makers in the sports
industry. SportBusiness Group is to introduce a new concept with the launch of
Campus 2006 at the Cass Business School in the City of London on 29-30 March
2006. For further information, please contact andy.rice@sportbusiness.com or
visit http://www.sportbusiness.com

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Forum Discussion: Should technology be embraced for umpiring decisions? -
November 2005
In the first article of an occasional series, S&T asked several UK soccer fans
whether technology should be embraced for umpiring decisions.
http://www.sportandtechnology.com/features/0316.html

Event Focus: Brand Optics - Is technology the future? - November 2005
The 15th European Sponsorship Association (ESA) Annual Congress, held in Rome
towards the end of November, will take a close look at the role which
technology is playing for both rights-holders and properties in today's
competitive sponsorship marketplace.
http://www.sportandtechnology.com/features/0317.html

Infostrada Sports' Databox - November 2005
This month, Databox sponsor Infostrada Sports looks at UK horse racing,
Major League Baseball and poker.
http://www.sportandtechnology.com/features/0318.html

**********************Advertisement*************************

SportAccord - media partner of Sport and Technology: The Conference
2006
SportAccord, 3-7 April 2006, Grand InterContinental Hotel, Seoul, South Korea
The fourth annual SportAccord convention offers the commercial sector a once-a-
year opportunity to network face to face with all of the international sports
federations, plus Olympic associations, bidding and host cities, lawyers,
broadcasters and suppliers. Owned by AGFIS, ASOIF and AIOWF, the event offers
a unique occasion for meeting and networking with top individuals at the heart
of international sport, and a better chance to understand the organisations
responsible for governing sport throughout the world. SportAccord encompasses
the annual Associations' Congress and General Assemblies as well as a
conference, workshops, an exhibition and numerous networking opportunities.
For further information contact Fiona Lunnon fiona.lunnon@sportaccord.com; T
+44 (0)20 7963 7890; F +44 (0)20 7963 7894 or visit www.sportaccord.com

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News
http://www.sportandtechnology.com/news/

Sport and Technology: The Conference 2006 tickets now live - November 2005
Tickets are on now on sale for Sport and Technology: The Conference 2006, in
association with BT Media and Broadcast, which will be held on 23 February
next year, devised and produced by ArkSports, publisher of the e-newsletter
Sport and Technology.
http://www.sportandtechnology.com/news/0319.html#01

PA Sport acquires Sportev - November 2005
Leading sports news and information provider PA Sport, has bought digital
wireless sports news agency Sportev for a cash sum rumoured to be in the
region of several million pounds.
http://www.sportandtechnology.com/news/0319.html#02

**********************Sponsor*************************

Premium TV - Sponsor of Sport and Technology News
PTV is Europe's leading broadband and mobile sports content company, owning
and operating a state-of-the-art broadband and mobile sports content
management system and internet platform. PTV helps sports and entertainment
rights owners maximise the value of their digital rights and capitalise on the
growth in the broadband and mobile content markets. It packages their content
into commercial offerings for broadband and mobile consumers and operators,
driving revenues from subscription, syndication, advertising, betting and e-
commerce, across the UK, Europe and Worldwide. PTV is the leading platform for
football content on broadband and mobile, packaging and exploiting digital
content for 86 British professional clubs, including 10 English Premier League
clubs including www.nufc.co.uk, four SPL clubs including www.rangers.co.uk and
the bulk of the English Football League, including the governing body
www.football-league.co.uk. PTV works across other sports including the World
Rally Championship www.wrc.com and many other entertainment genres.
For further details contact Bryan.winning@premiumtv.co.uk
Mobile: +44 07977 218763 - or take a look at http://www.premiumtv.co.uk

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Betandwin becomes sponsor of Czech soccer - November 2005
In the company's first major involvement since it started working the Czech
market recently, bookmaker Betandwin has entered into a co-operation agreement
with FC Slovan Liberec.
http://www.sportandtechnology.com/news/0319.html#03

Samsung signs two-year deal with the NFL - November 2005
Samsung Electronics America, has signed a multimillion dollar deal with the
National Football League for the 2005 and 2006 seasons.
http://www.sportandtechnology.com/news/0319.html#04

**********************Sponsor*********************

Empics - Digital Sports Photography - Sponsor of Sport and Technology
Empics is an international sports photo marketing agency, making innovative
use of technology to provide customers with picture solutions. It offers
Picture Buyers a digitised sports photolibrary of over 650,000 images covering
moments and heroes from the world of sport from the 1860s to the present day -
the choice of newspapers, magazines, books, websites, sporting bodies and
marketing agencies, around the world, every day. EMPICS was acquired by the
Press Association in 2004 and has subsequently developed is its ground-
breaking ShootLive production service, which enables the delivery of still
images taken at events to fans on any digital platform within a matter of
seconds. ShootLive integrates live text and data from The Press Association to
create detailed "pictorial" event chronologies. ShootLive is now in production
across a range of high profile sports and entertainment events.
For further details about Empics, contact Phil O'Brien
(phil.obrien@empics.com) or visit http://www.empics.com
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FIFA goes mobile in France - November 2005
Infront Sports & Media has signed an exclusive broadcast agreement with French
mobile operator SFR for the 2006 FIFA World Cup.
http://www.sportandtechnology.com/news/0319.html#05

Sportvision teams up with SportsHD - November 2005
SportsHD Productions and Sportvision have announced a strategic partnership in
the US designed to give sports fans the ultimate high definition television
viewing experience.
http://www.sportandtechnology.com/news/0319.html#06

World Championship winning sponsor to speak out - November 2005
Juan Villalonga, the man who had the vision of bringing telecoms giant
Telefónica into Formula One, will deliver the first keynote address at the
Formula One Sponsorship Forum in Monaco on 16 November.
http://www.sportandtechnology.com/news/0319.html#07

**********************Announcement*********************

Formula One Sponsorship Forum 2005, 16-17 November 2005, at the Grimaldi
Forum, Monaco
One of the most hard-hitting and cutting-edge conferences ever to be staged
for the Motorsport Industry is now a reality. With the support of Formula One
Management president Bernie Ecclestone, hundreds of delegates are now set to
gather at the Forum, with representatives registered from Brazil, Malaysia,
China, Middle East, India, USA, Canada and most of Europe including multi-
national companies such as Allianz, AMD, Hugo Boss, Panasonic, Diageo, Total
Oil and Vodafone. Delegate places are limited for this event, and space for
demonstrations is also restricted so act quickly.
Please visit www.f1sponsorshipforum.com for additional information.

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MLB gets some Latino spirit - November 2005
MLB Advanced Media (MLBAM), the interactive media and internet company of
Major League Baseball, has announced that live Spanish language audio of the
2005 MLB Playoffs and World Series has been added to MobiTV's service.
http://www.sportandtechnology.com/news/0319.html#08

Buzzy new identity for BBC Broadcast - November 2005
A new name and corporate identity for BBC Broadcast has been unveiled with the
facilities company now being known as Red Bee Media, marking its final
transition from BBC ownership.
http://www.sportandtechnology.com/news/0319.html#9

Doncaster Rovers and Carlisle United unveil new ticketing system - November
2005
Both Doncaster Rovers FC and Carlisle United FC have announced that they have
been offering fans a new way to buy their match tickets this season.
http://www.sportandtechnology.com/news/0319.html#10

**********************Advertisement**************************

Available now for the festive season - The Non-League Club Directory 2005-06
Published by Tony Williams Publications Limited, price £19.95
If you (like the Editor of Sport and Technology), follow a Non-League soccer
club in the UK, or even if you don't and just want to see how Exeter City
missed the play-offs by one point last season (again), why not order the Non-
League Club Directory now. This publication presents coverage of competitions
from the Conference to county league level and is an annual best seller. The
FA Trophy, FA Vase and the exciting FA Cup exploits are recorded in detail and
for anyone connected with the wonderful sporting and social world of non-
league soccer, this book has become a valued companion full of features,
photos and statistics.
For further details see www.non-leagueclubdirectory.co.uk

**********************Advertisement**************************

New Report - Mobile Digital Television (MDTV): The Coming Handheld Revolution
Screen Digest recently published this new report which charts the history of
mobile television from the 1980s Sony Watchman through to the commercial
launch of MDTV services in 2005. It provides a tour of the history,
underpinning technologies, economics, regulatory and competition policy
aspects. The report also provides a detailed examination of business models
and ownership structures, consumer, economics, rights and regulatory issues.
The report looks at likely winners and losers in emerging MDTV markets and
concludes with a strategic analysis of future prospects for the competing
platforms and standards.
For further information about this report, visit
http://www.screendigest.com/reports/mob_dig_tv_05/readmore/view.html
Or contact jonathan.fletcher@screendigest.com

********************Company Profile*******************
Sport and Technology (www.sportandtechnology.com) is published by London-based
sports research and consulting company ArkSports Limited (www.arksports.com).
For further information contact Rachael Church (Editor) at
rchurch@sportandtechnology.com or send press releases to
editor@sportandtechnology.com

The views expressed in the newsletter are not necessarily those of ArkSports
unless stated, but we welcome your comments on all areas of the newsletter in
the feedback section at: http://www.sportandtechnology.com

ArkSports Limited (www.arksports.com) specialises in all areas of the business
of sport including technology, broadcasting, sponsorship and events. The
company's consulting services are wide ranging and include competitive and
strategic analyses, rights valuations for broadcasting, sponsorship and new
media, market sizing, overviews and forecasting, rankings of top sponsors and
rights holders, matching sponsors and properties and work shops/conferences.
For further information about the services ArkSports offers call +44 (0) 20
7485 0745 or e-mail info@arksports.com

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