The Global Business of Poker Report  

The Global Business of Poker (Second Edition), written by Rachael Church-Sanders, Editor of Sport and Technology, provides an invaluable market overview of the fast-moving multibillion dollar poker industry. It was published by SportBusiness in August 2007.

The growth in the poker industry has been fuelled by many factors including increased television exposure, celebrity participation, high net-worth prizes and ease of online access through broadband penetration.

The Global Business of Poker (Second Edition) examines the main issue surrounding the poker industry including market overviews; areas of opportunity; factors affecting growth in the industry such as broadband penetration, legislation and other online games; marketing strategies of poker companies; demographics of players; prize funds compared with other games and sports; as well as television exposure.

It provides case studies of the major poker companies in the world and analyses them to determine their business models and revenue streams as well as who the winners and losers will be.

This invaluable report also includes the results of a major industry survey asking sports professionals their opinions on the poker industry and where it is headed.

The report is aimed at professionals within the sports industry such as technology companies, bookmakers, games producers, broadcasters, telecoms companies, lawyers, consultants and investors, as well as at sports properties that might be considering sponsorship from a poker company.

For further information on purchasing this report please contact:

Ian Larcombe (ian@igamingbusiness.com)

Tel: +44 (0) 20 7954 3412

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