Sport and Technology - news and features on the use of technology in sport

The monthly e-newsletter covering the impact of technology on the business of sport

Sport and Technology - April 2006

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Sport and Technology - April 2006

In association with ArkSports Limited

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Welcome to Sport and Technology, the monthly e-newsletter published by
consulting and research company ArkSports Limited, delivering insight on the
impact of technology on sport to 6,000 sports executives every month.

**********************Breaking News*************************************

New Report from ArkSports - The Global Business of Poker, £495, 300+ pages

Written by leading industry writer Rachael Church of ArkSports, The Global
Business of Poker provides an invaluable market overview of the fast-moving
multibillion dollar poker industry. It will be published in July 2006 and
customers ordering before the end of May 2006 will receive £100 off the
cover price of £495. See http://www.sportandtechnology.com/page/0359.html for
further details including a table of contents.

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Features
http://www.sportandtechnology.com/features/

Case Study: Servecast and Liverpool Football Club - April 2006
S&T examines the relationship between Liverpool FC, the most successful club
in English soccer history, and its Streaming Media Partner Servecast.
http://www.sportandtechnology.com/features/0360.html

View From the Editor: Over in a Shanghai moment - April 2006
S&T recovers from jetlag just in time to review the recent Sportel market in
Shanghai and SportAccord in Seoul. "Being presented with a whole tube of
toothpaste after a meal in a Korean restaurant instead of mints was enough to
make S&T and our guests just a little bit paranoid".....
http://www.sportandtechnology.com/features/0361.html

**********************Announcement**************************

Clintons Solicitors - Legal Sponsor of Sport and Technology

Clintons is acknowledged as a market leader in the provision of legal services
to the entertainment, sport and media sectors. Clintons' sports clients
include leading individual sportsmen and women from a wide range of sports,
international and domestic governing bodies, event organisers, sponsors, FIFA
licensed agents, sports marketing and sponsorship consultants and sports
equipment manufacturers.Through its close involvement with the advertising and
marketing industry the firm has developed substantial expertise in the use of
sport for marketing purposes. Clintons provides a full range of advice on
contentious and non-contentious matters affecting those involved in sport.
For further information contact T: +44 (0) 20 7379 6080 or info@clintons.co.uk

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Feature: The High Definition Challenge - April 2006
A review of the HDTV panel session at the recent Sport and Technology: The
Conference 2006, written by Louise Williams, PhD student at Liverpool John
Moores University.
http://www.sportandtechnology.com/features/0362.html

Feature: Delivering sport to mobile phones - April 2006
The mobile sports rights market is in a state of flux, writes Sportcal's
editorial director, Callum Murray, with all those involved trying to predict
the future direction of audiovisual sports content via mobile phones.
http://www.sportandtechnology.com/features/0363.html

**********************Advertisement*************************

Skinkers launches an RSS branded news feed for the desktop

Skinkers Desktop News Agent is the simplest way to push and manage live
content on the desktop, allowing brand owners to develop a highly engaging
relationship with their online audiences through a compelling, user-friendly
desktop applications. Skinkers launched the product simultaneously in the UK
with FT.com and in the US with Clear Channel. Unlike other RSS-based products
on the market which simply deliver RSS news in an 'email-like' fashion (which
generally results in an increase in inbox overload), the Desktop News Agent
combines RSS capability with Skinkers functionality of flexible content,
(text, pictures, audio and video) and interactivity.
Skinkers - communication you can't miss.
Contact: enquiries@skinkers.com tel: 0207 579 8530

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Feature: Sports and data protection - April 2006
In the second part of a two-part feature, Malcolm Murray, a partner in
Clintons Solicitors' Sports Group, and Arif Mahmud a solicitor in the same
Group, examine the current state of play in the sports and data protection
field within the European Union.
http://www.sportandtechnology.com/features/0364.html

Infostrada Sports' Databox - April 2006
This month, the spotlight is put on soccer clubs Liverpool and Panathinaikos,
as well as the Asian Champions League.
http://www.sportandtechnology.com/features/0365.html

**********************Advertisement*************************

Infostrada Sports - Sponsor of Sport and Technology's Databox

"Sport and Technology gives us the opportunity to present ourselves directly
to the decision makers and influencers of our industry, increasing our brand
awareness and communicating our services in a most effective way."
Infostrada Sports is a worldwide provider of comprehensive sports information
products and services. We are the ultimate source for statistics, historical
results, biographies, news, reports and infographics ranking from football and
formula 1 to fencing. Operating from five countries, we are dedicated to
giving you access to the best sports information available anywhere. We answer
any specific research question you have, offer full services for Internet,
mobile platforms, on site and offline projects. We supply information
digitally or in print to newspapers, magazines, radio & TV stations, web
sites, SMS and WAP providers, event organisers, federations and sponsors.
Anything is possible as long as sports are part of the game!
For more information about Infostrada Sports, take a look at
www.infostradasports.com or contact Philip Hennemann
Philip.hennemann@infostradasports.com

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News
http://www.sportandtechnology.com/news/

Panel downloads for S&T: The Conference available - April 2006
S&T readers who missed out on Sport and Technology: The Conference 2006, in
association with BT Media and Broadcast at the end of February 2006 can catch
up on all the day's events and revelations in two ways....
http://www.sportandtechnology.com/news/0366.html#01

PA Sport appointed official data partner of AFC Champions League - April 2006
PA Sport, a leading global sports news and information provider, has been
appointed the official data partner of the AFC Champions League, Asia's
premier soccer club competition.
http://www.sportandtechnology.com/news/0366.html#02

**********************Sponsor*************************

Premium TV - Sponsor of Sport and Technology News

PTV is Europe's leading broadband and mobile sports content company, owning
and operating a state-of-the-art broadband and mobile sports content
management system and internet platform. PTV helps sports and entertainment
rights owners maximise the value of their digital rights and capitalise on the
growth in the broadband and mobile content markets. It packages their content
into commercial offerings for broadband and mobile consumers and operators,
driving revenues from subscription, syndication, advertising, betting and e-
commerce, across the UK, Europe and Worldwide. PTV is the leading platform for
football content on broadband and mobile, packaging and exploiting digital
content for 86 British professional clubs, including 10 English Premier League
clubs including www.nufc.co.uk, four SPL clubs including www.rangers.co.uk and
the bulk of the English Football League, including the governing body
www.football-league.co.uk. PTV works across other sports including the World
Rally Championship www.wrc.com and many other entertainment genres.
For further details contact Bryan.winning@premiumtv.co.uk
Mobile: +44 07977 218763 - or take a look at http://www.premiumtv.co.uk

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Success for Atos at Torino - April 2006
Atos Origin, the Worldwide Information Technology (IT) Partner for the Olympic
Games, has announced that the IT Security solution built into the Torino 2006
Olympic Winter Games IT infrastructure prevented any attacks from viruses and
hackers.
http://www.sportandtechnology.com/news/0366.html#03

Sky HD launch imminent - April 2006
UK multichannel broadcaster BSkyB has moved closer to the launch of its high
definition (HD) television service.
http://www.sportandtechnology.com/news/0366.html#04

**********************Sponsor*********************

Empics - Digital Sports Photography - Sponsor of Sport and Technology

Empics is an international sports photo marketing agency, making innovative
use of technology to provide customers with picture solutions. It offers
Picture Buyers a digitised sports photolibrary of over 650,000 images covering
moments and heroes from the world of sport from the 1860s to the present day -
the choice of newspapers, magazines, books, websites, sporting bodies and
marketing agencies, around the world, every day. EMPICS was acquired by the
Press Association in 2004 and has subsequently developed is its ground-
breaking ShootLive production service, which enables the delivery of still
images taken at events to fans on any digital platform within a matter of
seconds. ShootLive integrates live text and data from The Press Association to
create detailed "pictorial" event chronologies. ShootLive is now in production
across a range of high profile sports and entertainment events.
For further details about Empics, contact Phil O'Brien
(phil.obrien@empics.com) or visit http://www.empics.com
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MLB scores in Korea - April 2006
MLB Advanced Media (MLBAM), the interactive media and internet company of
Major League Baseball and MediaCorp, a South Korean-based publicly traded
media company, have reached a multi-year, multimillion dollar agreement.
http://www.sportandtechnology.com/news/0366.html#05

Panathinaikos FC signs up to Talent Sport - April 2006
Greek soccer club Panathinaikos has just signed up to use Software4Sport's
ticketing and CRM system, Talent Sport.
http://www.sportandtechnology.com/news/0366.html#06

New Squash service - April 2006
The Professional Squash Association (PSA) is launching a new 'Download & Own'
service, via its official dedicated webstreaming website www.psalive.tv, due
to popular demand.
http://www.sportandtechnology.com/news/0366.html#07

**********************Announcement*********************

UK Trade & Investment

UK Trade & Investment is the British Government's organisation responsible for
supporting UK companies trading internationally. UK Trade & Investment
recognises the importance of the international sports and leisure
infrastructure market, and has set up a team dedicated to support UK companies
wanting to do business in this competitive field. The team works to identify
opportunities and showcase the expertise and experience that UK companies have
to offer sporting events and leisure projects around the world. If you are a
UK company and would like to register on the UK Trade & Investment Sports and
Leisure Infrastructure Database, contact Martin Hall tel: +44 (0) 207 215 4680
email: martin.hall@uktradeinvest.gov.uk

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China soccer news - April 2006
Switzerland-based Infront Sports & Media has became the exclusive marketing
partner for the Chinese men's and women's national soccer teams.
http://www.sportandtechnology.com/news/0366.html#08

CSTV leads the way at C4-Sports in Vegas - April 2006
Brian Bedol, president and CEO of CBS Corporation's College Sports Television
(CSTV) in the US will serve as the keynote speaker on the opening day of C4-
Sports in Las Vegas.
http://www.sportandtechnology.com/news/0366.html#9

Nokia brings soccer to India - April 2006
According to Football Dynamics Asia, Nokia India is rolling out a regional
youth activation campaign based around its sponsorship of the English Premier
League soccer coverage on ESPN Star Sports.
http://www.sportandtechnology.com/news/0366.html#10

********************Company Profile*******************
Sport and Technology (www.sportandtechnology.com) is published by London-based
sports research and consulting company ArkSports Limited (www.arksports.com).
For further information contact Rachael Church (Editor) at
rchurch@sportandtechnology.com or send press releases to
editor@sportandtechnology.com

The views expressed in the newsletter are not necessarily those of ArkSports
unless stated, but we welcome your comments on all areas of the newsletter in
the feedback section at: http://www.sportandtechnology.com

ArkSports Limited (www.arksports.com) specialises in all areas of the business
of sport including technology, broadcasting, sponsorship and events. The
company's consulting services are wide ranging and include competitive and
strategic analyses, rights valuations for broadcasting, sponsorship and new
media, market sizing, overviews and forecasting, rankings of top sponsors and
rights holders, matching sponsors and properties and work shops/conferences.
For further information about the services ArkSports offers call +44 (0) 20
7485 0745 or e-mail info@arksports.com

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Sport and Technology - April 2006

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