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Sport and Technology - news and features on the use of technology in sport
The monthly e-newsletter covering the impact of technology on the business of sport


Sport and Technology - December 2006  

In association with the Sport and Technology Executive Club
(www.sportandtechnologyexecutiveclub.com)

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Welcome to Sport and Technology, the monthly e-newsletter published by
consulting and research company ArkSports Limited (www.arksports.com),
delivering insight on the impact of technology on sport to over 6,000 sports
executives every month.

**********************New Reports*************************************

Out now - November 2006 update - The Global Business of Poker - 350+ page report 
Published by ArkSports, home of Sport and Technology, this report provides
an overview of this fast growing gaming sector through analysis and in-depth
case studies of both online and offline properties. For further information
and a full table of contents see www.sportandtechnology.com/page/0359.html

Out now - Sports Website Rankings: Individuals - c50 page PDF report
Published by ArkSports, home of Sport and Technology, this new report provides
an overview of the top sports websites globally for individual athletes and
competitors. For further information and a full table of contents see
www.sportandtechnology.com/page/0428.html

Order The Global Business of Poker before 31 December and receive Sports Website Rankings: Individuals free of charge!

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Features
http://www.sportandtechnology.com/features/

Q&A: Mickey Charles, President and CEO – The Sports Network – December 2006
This month S&T talks to Mickey Charles, President and CEO of real-time sports
wire service The Sports Network (TSN), based in Philadelphia in the US.
http://www.sportandtechnology.com/features/0438.html

View From the Editor: To Referee or not to Referee? - December 2006
Technology-related news from Soccerex in Dubai and some gift ideas for the festive season courtesy of our readers. "Imagine the joy of breaking into a canter across a field, but on two wheels instead of four legs?"
http://www.sportandtechnology.com/features/0439.html

**********************Sponsor**************************

ICG - Desk-top Applications Sponsor of Sport and Technology

Digital communications company Interactive Communication Group (ICG) has
developed i-comm, a patented online communication platform delivering
permission-based, targeted rich media messages. i-comm can deliver high
quality interactive messages such as full-screen video, music, newspapers,
games, customer surveys and high quality images to the targeted consumer's
computer desk-top and beyond. It incorporates the best aspects of the
traditional marketing mix, providing the rich and dynamic impact of advertising, the targeting capabilities of direct mail and the measurability, interaction and timeliness of the internet. Creating an i-comm community can open up an entirely new level of dialogue with consumers in a 2-way relationship. Visit www.icginternational.com for more info about ICG or http://icomm.icginternational.com/icomm/generic/ for a free demo of i-comm, or contact Marc Hempel at marc@icginternational.com.

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Case Study: Stick Cricket – December 2006
An edited extract from The International Journal of Sports Marketing and
Sponsorship, written by Paul Kitchin, course leader MA Sport Management -
Business and Service Sector Management, London Metropolitan University,
England.
http://www.sportandtechnology.com/features/0441.html

Feature: Feeding the mobile sports snackers – December 2006
Bruce Renny, group marketing director of ROK Entertainment, spoke at the
Westminster eForum Seminar Series on Mobile Sports Rights in September 2006,
held at Westminster in London. The transcript of his presentation is
reproduced in S&T by kind permission of the Westminster eForum and Renny.
http://www.sportandtechnology.com/features/0442.html

**********************Sponsor*************************

Getty Images - Sponsor of Digital Photography for Sport and Technology

Getty Images is the world's leading Imagery Company. With customers in more
than 100 countries, and with content ranging from news, sports and
entertainment photography to contemporary imagery and specialist assignments,
Getty Images' products are found each day in advertising, newspapers,
magazines, brochures, films, television, books and web sites around the
world. In a sports capacity, Getty Images is a specialist in serving the sports imagery needs of the world's rights-holders, sponsors, press and related businesses. Our business is enabled by the world's best sports photographers, and we maintain long-standing relationships with sport governing bodies and leagues, such as the International Olympic Committee, NBA, Manchester United, Cricket Australia, AFL, UEFA, IRB, the European Tour, NHL and many more.Getty Images is expert at maximising the visual impact of our clients'brands.
To find out more, please visit www.gettyimages.com, or contact:
Americas: Carmin Romanelli +1 646 613 4109
Asia Pacific: Arran Birchenough +649 929 1894
EMEA: Marc Webbon +44 20 7428 5294
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Case Study: How to build a Mansion - December 2006
A look at why outsourcing its IT systems has been critical to online gaming
company Mansion.
http://www.sportandtechnology.com/features/0443.html

US Sports Biz – December 2006
S&T's US correspondent Mark J Jeffers, takes another look at the wild and
wacky world of the movers and shakers in sports across the other side of the
pond....
http://www.sportandtechnology.com/features/0444.html

Infostrada Sports' Databox - December 2006
More data from the archives at Infostrada Sports.
http://www.sportandtechnology.com/features/0445.html

**********************Sponsor*************************

Infostrada Sports - Sponsor of Sport and Technology's Databox

"Sport and Technology gives us the opportunity to present ourselves directly
to the decision makers and influencers of our industry, increasing our brand
awareness and communicating our services in a most effective way."
Infostrada Sports is a worldwide provider of comprehensive sports information
products and services. We are the ultimate source for statistics, historical
results, biographies, news, reports and infographics ranking from football and
formula 1 to fencing. Operating from five countries, we are dedicated to
giving you access to the best sports information available anywhere. We answer
any specific research question you have, offer full services for Internet,
mobile platforms, on site and offline projects. We supply information
digitally or in print to newspapers, magazines, radio & TV stations, web
sites, SMS and WAP providers, event organisers, federations and sponsors.
Anything is possible as long as sports are part of the game!
For more information about Infostrada Sports, take a look at
www.infostradasports.com or contact Philip.hennemann@infostradasports.com

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News
http://www.sportandtechnology.com/news/

ICG becomes new S&T sponsor - December 2006
Digital communications company Interactive Communication Group (ICG) has
become the inaugural Desk-top Applications Sponsor of Sport and Technology.
http://www.sportandtechnology.com/news/0446.html#01

Infostrada Sports in agency take over - December 2006
Sport and Technology sponsor Infostrada Sports has taken a majority shareholding in Hayters Teamwork, an independent sportswriting agency based in the UK.
http://www.sportandtechnology.com/news/0446.html#02

**********************Sponsor*************************

Premium TV - Sponsor of Sport and Technology News

PTV is Europe's leading broadband and mobile sports content company, owning
and operating a state-of-the-art broadband and mobile sports content
management system and internet platform. PTV helps sports and entertainment
rights owners maximise the value of their digital rights and capitalise on the
growth in the broadband and mobile content markets. It packages their content
into commercial offerings for broadband and mobile consumers and operators,
driving revenues from subscription, syndication, advertising, betting and e-
commerce, across the UK, Europe and Worldwide. PTV is the leading platform for
football content on broadband and mobile, packaging and exploiting digital
content for 86 British professional clubs, including 10 English Premier League
clubs including www.nufc.co.uk, four SPL clubs including www.rangers.co.uk and
the bulk of the English Football League, including the governing body
www.football-league.co.uk. PTV works across other sports including the World
Rally Championship www.wrc.com and many other entertainment genres.
For further details contact Bryan.winning@premiumtv.co.uk
Mobile: +44 07977 218763 - or take a look at http://www.premiumtv.co.uk

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BT Vision launched - December 2006
BT has announced the UK commercial launch of BT Vision, its new television and entertainment service.
http://www.sportandtechnology.com/news/0446.html#03

Team of the Year up for grabs - December 2006
Voting is now underway for the Uefa.com users’ ‘Team of the Year 2006’.
http://www.sportandtechnology.com/news/0446.html#04

**********************Sponsor**************************

Clintons Solicitors - Legal Sponsor of Sport and Technology

Clintons is acknowledged as a market leader in the provision of legal services
to the entertainment, sport and media sectors. Clintons' sports clients
include leading individual sportsmen and women from a wide range of sports,
international and domestic governing bodies, event organisers, sponsors, FIFA
licensed agents, sports marketing and sponsorship consultants and sports
equipment manufacturers.Through its close involvement with the advertising and
marketing industry the firm has developed substantial expertise in the use of
sport for marketing purposes. Clintons provides a full range of advice on
contentious and non-contentious matters affecting those involved in sport.
For further information contact T: +44 (0) 20 7379 6080 or info@clintons.co.uk

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Sport goes satellite - December 2006
SIRIUS Satellite Radio is to present unprecedented live radio coverage of NASCAR races starting in 2007.
http://www.sportandtechnology.com/news/0446.html#05

Real Madrid TV kicks off in the UK - December 2006
Spanish soccer station Real Madrid TV has struck a deal with content management and delivery company GlobeCast to deliver the soccer club’s English language infotainment channel to Sky’s digital platform using GlobeCast’s capacity on the Eurobird satellite.
http://www.sportandtechnology.com/news/0446.html#06

BBC show seeks sports technology inventions - December 2006
BBC Two show Dragons' Den is searching for business ideas, inventions or products with serious business potential that are investment ready and looking for funding.
http://www.sportandtechnology.com/news/0446.html#07

**********************Advertisement*********************

SPORTELAmerica 2007, 12-14 March at the Miami Beach Resort & Spa, Miami Beach, Florida USA

SPORTELAmerica 2007 will return to the scene of its greatest success in the US, the Miami Beach Resort and Spa (previously the Wyndham). From cutting-edge new technologies that bring sports programming, scores and  highlights to state-of-the-art mobile receivers, to more traditional broadcast-to-home sports programming, SPORTELAmerica will have it all: digital and hardware providers, broadcasters, cable and satellite services, acquisitions and distribution executives, sports marketing agents, sponsors and advertisers, producers, event organisers, sports federations, professional leagues and teams, international sports press and new media.
For further information please contact: Liliane or William Vitale, Vital
Communications, e-mail: sportelsales@earthlink.net, www.sportelamerica.com

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Mobile gaming gets sticky - December 2006
According to new research from handset manufacturer Nokia, mobile phone gamers are looking to the next generation of mobile gaming to meet their needs to easily discover, share and play fun and high quality mobile games.
http://www.sportandtechnology.com/news/0446.html#08

NHL hits YouTube - December 2006
Highlights from NHL games are to be made available on video sharing website YouTube.
http://www.sportandtechnology.com/news/0446.html#9

Bogdog.com pulls US ads - December 2006
Online betting and gaming company Bodog.com Entertainment has pulled all its US-facing gaming-related advertising, mostly for its free-play and educational site, Bodog.net.
http://www.sportandtechnology.com/news/0446.html#10

**********************Advertisement*********************

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********************Advertisement*******************

Available now for the festive season - The Non-League Club Directory 2006-07
Published by Tony Williams Publications Limited, price £19.95

If you (like the Editor of Sport and Technology), follow a Non-League soccer
club in the UK, or even if you don't and just want to see how Exeter City
had its worst ever season in its history last year, why not order the Non-
League Club Directory now. This publication presents coverage of competitions
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********************Company Profile*******************
Sport and Technology (www.sportandtechnology.com) is published by London-based
sports research and consulting company ArkSports Limited (www.arksports.com).
For further information contact Rachael Church (Editor) at
rchurch@sportandtechnology.com or send press releases to
editor@sportandtechnology.com

The views expressed in the newsletter are not necessarily those of ArkSports
unless stated, but we welcome your comments on all areas of the newsletter in
the feedback section at: http://www.sportandtechnology.com

ArkSports Limited (www.arksports.com) specialises in all areas of the business
of sport including technology, broadcasting, sponsorship and events. The
company's consulting services are wide ranging and include competitive and
strategic analyses, rights valuations for broadcasting, sponsorship and new
media, market sizing, overviews and forecasting, rankings of top sponsors and
rights holders, matching sponsors and properties and work shops/conferences.
For further information about the services ArkSports offers call +44 (0) 20
7485 0745 or e-mail info@arksports.com

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Page from ArkSports' Sport and Technology (www.sportandtechnology.com) on 2008-08-28 : Sport and Technology - December 2006 : http://www.sportandtechnology.com/page/0447.html