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Sport and Technology - news and features on the use of technology in sport
The monthly e-newsletter covering the impact of technology on the business of sport


Sport and Technology - January 2007  

In association with the Sport and Technology Executive Club
(www.sportandtechnologyexecutiveclub.com)

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Welcome to Sport and Technology, the monthly e-newsletter published by
consulting and research company ArkSports Limited (www.arksports.com),
delivering insight on the impact of technology on sport to over 6,200 sports
executives every month.

**********************New Reports*************************************

The Global Business of Poker - 350+ page report with November 2006 update
Published by ArkSports, home of Sport and Technology, this report provides
an overview of this fast growing gaming sector through analysis and in-depth
case studies of both online and offline properties. For further information
and a full table of contents see www.sportandtechnology.com/page/0359.html

Out now - Sports Website Rankings: Individuals - c50 page PDF report
Published by ArkSports, home of Sport and Technology, this new report provides
an overview of the top sports websites globally for individual athletes and
competitors. For further information and a full table of contents see
www.sportandtechnology.com/page/0428.html

Order The Global Business of Poker before 31 January and receive Sports
Website Rankings: Individuals
free of charge!

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Features
http://www.sportandtechnology.com/features/

Feature: Brand activation a reality for Fantasy Sports – January 2007
It has become routine for leading consumer-based businesses and marketing
agencies to spend countless hours and dollars in search of ways to create
consumer passion and loyalty around their products and brands, writes Steve
Byrd, executive vice president of US-based STATS LLC.
http://www.sportandtechnology.com/features/0448.html

View From the Editor: Which came first? The luck or the skill? – January 2007
S&T reports on the recent M&A frenzy in the sports marketplace and boards HMS
Belfast for some pugilistic news.
http://www.sportandtechnology.com/features/0449.html

**********************Sponsor**************************

ICG - Desk-top Applications Sponsor of Sport and Technology

Digital communications company Interactive Communication Group (ICG) has
developed i-comm, a patented online communication platform delivering
permission-based, targeted rich media messages. i-comm can deliver high
quality interactive messages such as full-screen video, music, newspapers,
games, customer surveys and high quality images to the targeted consumer's
computer desk-top and beyond. It incorporates the best aspects of the
traditional marketing mix, providing the rich and dynamic impact of
advertising, the targeting capabilities of direct mail and the measurability,
interaction and timeliness of the internet. Creating an i-comm community can
open up an entirely new level of dialogue with consumers in a 2-way
relationship. Visit www.icginternational.com for more info about ICG or
http://icomm.icginternational.com/icomm/generic/ for a free demo of i-comm, or
contact Marc Hempel at marc@icginternational.com.

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Feature: Legal and commercial issues in the Asian online gambling market -
January 2007
The Unlawful Internet Gambling Enforcement Act, the US legislation that led to
the implosion of the mainstream US online gambling market, was an indisputable
blow to the industry. However, in a proactive, entrepreneurial and pioneering
sector, Asia is seen by many as the ideal replacement market, explains Tom
Lippiett, a solicitor at Berwin Leighton Paisner LLP.
http://www.sportandtechnology.com/features/0450.html

Feature: HDTV set to revolutionise Canadian ice hockey – January 2007
Canadian ice hockey is an ideal case to forecast future impacts of media
technologies, writes Norm O'Reilly, a director and associate professor at
Laurentian University's School of Sports Administration in Sudbury, Ontario
and Ryan Rahinel, an active researcher from the Faculty of Business at
Toronto’s Ryerson University.
http://www.sportandtechnology.com/features/0451.html

**********************Sponsor*************************

Getty Images - Sponsor of Digital Photography for Sport and Technology

Getty Images is the world's leading Imagery Company. With customers in more
than 100 countries, and with content ranging from news, sports and
entertainment photography to contemporary imagery and specialist assignments,
Getty Images' products are found each day in advertising, newspapers,
magazines, brochures, films, television, books and web sites around the
world. In a sports capacity, Getty Images is a specialist in serving the
sports imagery needs of the world's rights-holders, sponsors, press and
related businesses. Our business is enabled by the world's best sports
photographers, and we maintain long-standing relationships with sport
governing bodies and leagues, such as the International Olympic Committee,
NBA, Manchester United, Cricket Australia, AFL, UEFA, IRB, the European Tour,
NHL and many more.Getty Images is expert at maximising the visual impact of
our clients'brands.
To find out more, please visit www.gettyimages.com, or contact:
Americas: Carmin Romanelli +1 646 613 4109
Asia Pacific: Arran Birchenough +649 929 1894
EMEA: Marc Webbon +44 20 7428 5294
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Feature: Copyright, patents and intellectual ownership – January 2007
Musings of Dr David Treharne, former chairman of Exeter City Football Club.
http://www.sportandtechnology.com/features/0452.html

Infostrada Sports' Databox - January 2007
More data from the archives at Infostrada Sports.
http://www.sportandtechnology.com/features/0453.html

**********************Sponsor*************************

Infostrada Sports - Sponsor of Sport and Technology's Databox

"Sport and Technology gives us the opportunity to present ourselves directly
to the decision makers and influencers of our industry, increasing our brand
awareness and communicating our services in a most effective way."
Infostrada Sports is a worldwide provider of comprehensive sports information
products and services. We are the ultimate source for statistics, historical
results, biographies, news, reports and infographics ranking from football and
formula 1 to fencing. Operating from five countries, we are dedicated to
giving you access to the best sports information available anywhere. We answer
any specific research question you have, offer full services for Internet,
mobile platforms, on site and offline projects. We supply information
digitally or in print to newspapers, magazines, radio & TV stations, web
sites, SMS and WAP providers, event organisers, federations and sponsors.
Anything is possible as long as sports are part of the game!
For more information about Infostrada Sports, take a look at
www.infostradasports.com or contact Philip.hennemann@infostradasports.com

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News
http://www.sportandtechnology.com/news/

STEC goes to Parliament - January 2007
The first Sport and Technology Executive Club networking evening of 2007 will
be held on Thursday 25 January at the Houses of Parliament in London. Hosted
by Derek Wyatt MP and sponsored by PA Sport.
http://www.sportandtechnology.com/news/0454.html#01

YouTube-type sites won't attract ads - January 2007
User-generated content sites like YouTube and MySpace will not attract the
lion’s share of client's online budgets according to analyst Screen Digest.
http://www.sportandtechnology.com/news/0454.html#02

**********************Sponsor*************************

Premium TV - Sponsor of Sport and Technology News

PTV is Europe's leading broadband and mobile sports content company, owning
and operating a state-of-the-art broadband and mobile sports content
management system and internet platform. PTV helps sports and entertainment
rights owners maximise the value of their digital rights and capitalise on the
growth in the broadband and mobile content markets. It packages their content
into commercial offerings for broadband and mobile consumers and operators,
driving revenues from subscription, syndication, advertising, betting and e-
commerce, across the UK, Europe and Worldwide. PTV is the leading platform for
football content on broadband and mobile, packaging and exploiting digital
content for 86 British professional clubs, including 10 English Premier League
clubs including www.nufc.co.uk, four SPL clubs including www.rangers.co.uk and
the bulk of the English Football League, including the governing body
www.football-league.co.uk. PTV works across other sports including the World
Rally Championship www.wrc.com and many other entertainment genres.
For further details contact oliverslipper@premiumtv.co.uk 
Mobile: +44 07900 261916 - or take a look at http://www.premiumtv.co.uk

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Asian Games set standard with Infostrada Sports' coverage - January 2007
S&T Databox sponsor Infostrada Sports recently completed a hugely successful
assignment to deliver the complete information services package to the Asian
Games.
http://www.sportandtechnology.com/news/0454.html#03

Amarfio hits the airwaves - January 2007
The Australian Football League’s Ben Amarfio has left the sports body to
become general manager of two of Melbourne's most successful radio stations
(Austereo's Fox FM and Triple M).
http://www.sportandtechnology.com/news/0454.html#04

**********************Sponsor**************************

Clintons Solicitors - Legal Sponsor of Sport and Technology

Clintons is acknowledged as a market leader in the provision of legal services
to the entertainment, sport and media sectors. Clintons' sports clients
include leading individual sportsmen and women from a wide range of sports,
international and domestic governing bodies, event organisers, sponsors, FIFA
licensed agents, sports marketing and sponsorship consultants and sports
equipment manufacturers.Through its close involvement with the advertising and
marketing industry the firm has developed substantial expertise in the use of
sport for marketing purposes. Clintons provides a full range of advice on
contentious and non-contentious matters affecting those involved in sport.
For further information contact T: +44 (0) 20 7379 6080 or info@clintons.co.uk

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Ticketing horseplay - January 2007
Chester Race Company is the first racecourse in the UK to sign up to the
Talent Sport ticketing and customer relationship management (CRM) system for
racecourse. Plus news from Servecast.
http://www.sportandtechnology.com/news/0454.html#05

Windsurfing goes mobile - January 2007
Mobile device security provider SMobile Systems is the new title sponsor of
international windsurfing champion Gal Fridman.
http://www.sportandtechnology.com/news/0454.html#06

SportAccord discount closing shortly - January 2007
Big name speakers are already confirmed for SportAccord 2007 in Beijing
(23–27 April) with more to be announced imminently. Delegates have just
one week to register their places at the special reduced price of 1,000 Euro.
http://www.sportandtechnology.com/news/0454.html#07

**********************Advertisement*********************

SPORTELAmerica 2007, 12-14 March at the Miami Beach Resort & Spa, Miami Beach,
Florida USA

SPORTELAmerica 2007 will return to the scene of its greatest success in the
US, the Miami Beach Resort and Spa (previously the Wyndham). From cutting-edge
new technologies that bring sports programming, scores and  highlights to
state-of-the-art mobile receivers, to more traditional broadcast-to-home
sports programming, SPORTELAmerica will have it all: digital and hardware
providers, broadcasters, cable and satellite services, acquisitions and
distribution executives, sports marketing agents, sponsors and advertisers,
producers, event organisers, sports federations, professional leagues and
teams, international sports press and new media.
For further information please contact: Liliane or William Vitale, Vital
Communications, e-mail: sportelsales@earthlink.net, www.sportelamerica.com

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Graduate becomes latest poker millionaire - January 2007
Ryan Daut, a 22-year old PhD candidate in Mathematics at Penn State has won
$1.5m at the Fourth Annual PokerStars Caribbean Adventure that began on 4
January at the Atlantis Resort and Casino in the Bahamas.
http://www.sportandtechnology.com/news/0454.html#08

Just the ticket for eBay - January 2007
eBay has agreed to acquire privately held StubHub, a leading online
marketplace for the resale of event tickets.
http://www.sportandtechnology.com/news/0454.html#9

PA Sport’s year in numbers - January 2007
In the 12 months of 2006, PA Sport reported 7,202,140 minutes of soccer action.
http://www.sportandtechnology.com/news/0454.html#10

**********************Advertisement*********************

SportAccord, Shangri-La Hotel, Beijing, 23-27 April

One week remains to secure discounted places

Delegates have just one week to register for SportAccord 2007 in Beijing (23-27 April) at the special reduced price of 1,000 euros (deadline 31 January 2007). Over 1,200 high level decision makers and top flight speakers will participate in the 5th Anniversary of the what has become known as the Official International Sports Convention, owned by the Associations comprising the 101 International Sports Federations. As part of the delegate fee, Host Organisers, BOCOG (Beijing Organising Committee for the Games of the XXIX Olympiad) will be offering delegates the privileged opportunity to visit some of the Olympic Sites although numbers may be limited so it is advisable to book early. SportAccord has become the must-attend event for Major Event Organising Committees, Bid Cities, Commercial Organisations and the Media to meet, connect and form working partnerships with the International Sports Federations, the International Olympic Committee plus other Governing Bodies and Rights Holders involved in the development of sport and the staging of International Sports Events.
For information on speakers, sponsors and exhibitors or to register your place, please visit  www.sportaccord.com or contact Red Torch Events Ltd on +44 (0) 207 963 7905.

********************Advertisement*******************

SportBusiness International's International Sports Media Summit - 14 March 2007

This conference will be chaired by former BBC Director General Greg Dyke, and will address issues including:
Can sport retain and build its value and relevance as content in a digital media world?
How will developing technologies impact business models and advertising opportunities around sport?
Who will hold the balance of power in sports media - broadcasters, ISPs, telcos or others?
What's the role of public broadcasters in the future of sport?
Are new media a lifeline or concrete boots for 'minority' sports?
Will new media mean new competition and further inflation in sports rights fees?
Dyke will be joined by among others, Roger Mosey, Director of Sports, BBC, Andrew Thompson, Head of Sport, Channel 4.  The event is aimed at Broadcasters, New Media companies, Mobile operators, Financial Institutions, Sports Federations / governing bodies, etc
Elle Bracegirdle (elle.bracegirdle@sportbusiness.com) tel: +44 (0) 207 954 3414
 
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********************Company Profile*******************
Sport and Technology (www.sportandtechnology.com) is published by London-based
sports research and consulting company ArkSports Limited (www.arksports.com).
For further information contact Rachael Church-Sanders (Editor) at
rchurch@sportandtechnology.com or send press releases to
editor@sportandtechnology.com

The views expressed in the newsletter are not necessarily those of ArkSports
unless stated, but we welcome your comments on all areas of the newsletter in
the feedback section at: http://www.sportandtechnology.com

ArkSports Limited (www.arksports.com) specialises in all areas of the business
of sport including technology, broadcasting, sponsorship and events. The
company's consulting services are wide ranging and include competitive and
strategic analyses, rights valuations for broadcasting, sponsorship and new
media, market sizing, overviews and forecasting, rankings of top sponsors and
rights holders, matching sponsors and properties and work shops/conferences.
For further information about the services ArkSports offers call +44 (0) 871 218 0370 or e-mail rchurch@arksports.com

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