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Sport and Technology - news and features on the use of technology in sport
The monthly e-newsletter covering the impact of technology on the business of sport


Sport and Technology - April 2007  

Sport and Technology - April 2007  

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Welcome to Sport and Technology, the monthly e-newsletter published by
SportBusiness and ArkSports, delivering insight on the impact of technology
on sport to over 6,500 sports executives every month.

**********************Events*************************************

Sport and Technology: The Conference 2007, Friday, 29 June 2007
Bigger venue for the 3rd edition!

Now in its 3rd year, Sport and Technology: The Conference has become
established as the place where technology meets sport.
Every year, around 200 sport and technology players rely on this event to help
track the use and possibilities of technology within sport. Ranging from
brands, to rights holders, to technology companies themselves with interests
in both online wireless and live events, delegates make the most of the lively
debates, illuminating keynotes and extensive networking opportunities.
Vital issues to be addressed at this year’s event:
• Convergence demystified and the impact on sport revealed
• Prepare to repel digital pirates and protect content
• Stadia as studios: balancing the needs of TV and live audiences
• “Referee!” - how far should technology assist or replace the ref?

Friday, 29 June 2007 at the UK headquarters of Satellite Company Inmarsat,
Central London

For further information, visit www.sportandtechnologyconference.com

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Features
http://www.sportandtechnology.com/features/

Feature: What has technology done for my sport? Part 1 - April 2007 
 
Responses from Rick Burton, commissioner, National Basketball League Australia
and Kieron Kilbride, general manager, FL [Football League] Interactive to the
above question.

http://www.sportandtechnology.com/features/0474.html

Feature: What has technology done for my sport? Part 2 - April 2007 

Responses from Paul Johnson, vice president of new media, US PGA TOUR and
Andrew Brown, chief operating officer, Racing UK, to the above question.

http://www.sportandtechnology.com/features/0475.html

**********************Sponsor**************************

ICG - Desk-top Applications Sponsor of Sport and Technology

Digital communications company Interactive Communication Group (ICG) has
developed i-comm, a patented online communication platform delivering
permission-based, targeted rich media messages. i-comm can deliver high
quality interactive messages such as full-screen video, music, newspapers,
games, customer surveys and high quality images to the targeted consumer's
computer desk-top and beyond. It incorporates the best aspects of the
traditional marketing mix, providing the rich and dynamic impact of
advertising, the targeting capabilities of direct mail and the measurability,
interaction and timeliness of the internet. Creating an i-comm community can
open up an entirely new level of dialogue with consumers in a 2-way
relationship. Visit www.icginternational.com for more info about ICG or
http://icomm.icginternational.com/icomm/generic/ for a free demo of i-comm, or
contact Marc Hempel at marc@icginternational.com.

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View from the editor: “Bend Me, Shape Me” - April 2007 

S&T gets lucky on the Grand National and looks forward to trying
out 'Chinglish' at SportAccord in Beijing.

http://www.sportandtechnology.com/features/0476.html

Feature: The new advertising regime for the Gambling Industry - April 2007  

Paul Renney, a partner at Addleshaw Goddard, takes a look at what is in store
for the UK gambling industry when the UK Gaming Act comes fully into force in
September 2007.

http://www.sportandtechnology.com/features/0477.html

**********************Sponsor*************************

Getty Images - Sponsor of Digital Photography for Sport and Technology

Getty Images is the world's leading Imagery Company. With customers in more
than 100 countries, and with content ranging from news, sports and
entertainment photography to contemporary imagery and specialist assignments,
Getty Images' products are found each day in advertising, newspapers,
magazines, brochures, films, television, books and web sites around the
world. In a sports capacity, Getty Images is a specialist in serving the
sports imagery needs of the world's rights-holders, sponsors, press and
related businesses. Our business is enabled by the world's best sports
photographers, and we maintain long-standing relationships with sport
governing bodies and leagues, such as the International Olympic Committee,
NBA, Manchester United, Cricket Australia, AFL, UEFA, IRB, the European Tour,
NHL and many more.Getty Images is expert at maximising the visual impact of
our clients'brands.
To find out more, please visit www.gettyimages.com, or contact:
Americas: Carmin Romanelli +1 646 613 4109
Asia Pacific: Arran Birchenough +649 929 1894
EMEA: Marc Webbon +44 20 7428 5294

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Case Study: Running an online success in NYC - April 2007 
 
Chris Ott, sports division director at MediaZone, outlines the success of
streaming a major marathon event through his company’s involvement at the 2006
New York City Marathon.

http://www.sportandtechnology.com/features/0478.html

Case Study: Learning from the Masters - April 2007

James Rushton of Premium TV presents a case study on the digital media company's
work with the ATP Tennis Masters Series.

http://www.sportandtechnology.com/features/0479.html

Infostrada Sports' Databox - April 2007

More data from the archives at Infostrada Sports.

http://www.sportandtechnology.com/features/0480.html

**********************Sponsor*************************

Infostrada Sports - Sponsor of Sport and Technology's Databox

"Sport and Technology gives us the opportunity to present ourselves directly
to the decision makers and influencers of our industry, increasing our brand
awareness and communicating our services in a most effective way."
Infostrada Sports is a worldwide provider of comprehensive sports information
products and services. We are the ultimate source for statistics, historical
results, biographies, news, reports and infographics ranking from football and
formula 1 to fencing. Operating from five countries, we are dedicated to
giving you access to the best sports information available anywhere. We answer
any specific research question you have, offer full services for Internet,
mobile platforms, on site and offline projects. We supply information
digitally or in print to newspapers, magazines, radio & TV stations, web
sites, SMS and WAP providers, event organisers, federations and sponsors.
Anything is possible as long as sports are part of the game!
For more information about Infostrada Sports, take a look at
www.infostradasports.com or contact Philip.hennemann@infostradasports.com

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News
http://www.sportandtechnology.com/news/

Sport and Technology: The Conference goes bigger and better – April 2007
  
The third edition of Sport and Technology: The Conference will be held at a
new, bigger venue when the highly-acclaimed event returns on Friday 29 June
2007.

http://www.sportandtechnology.com/news/0481.html#01

Telstra's legal action over digital rights - April 2007 

News on claims that Australian incumbent telco Telstra is to sue Fox Sports
for showing too much video footage of National Rugby League (NRL) matches on
its websites and mobile phones.

http://www.sportandtechnology.com/news/0481.html#02

**********************Sponsor*************************

Premium TV - Sponsor of Sport and Technology News

PTV is Europe's leading broadband and mobile sports content company, owning
and operating a state-of-the-art broadband and mobile sports content
management system and internet platform. PTV helps sports and entertainment
rights owners maximise the value of their digital rights and capitalise on the
growth in the broadband and mobile content markets. It packages their content
into commercial offerings for broadband and mobile consumers and operators,
driving revenues from subscription, syndication, advertising, betting and e-
commerce, across the UK, Europe and Worldwide. PTV is the leading platform for
football content on broadband and mobile, packaging and exploiting digital
content for 86 British professional clubs, including 10 English Premier League
clubs including www.nufc.co.uk, four SPL clubs including www.rangers.co.uk and
the bulk of the English Football League, including the governing body
www.football-league.co.uk. PTV works across other sports including the World
Rally Championship www.wrc.com and many other entertainment genres.
For further details contact oliverslipper@premiumtv.co.uk
Mobile: +44 07900 261916 - or take a look at http://www.premiumtv.co.uk

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Wireless internet zone covers City of London - April 2007  

In April, England’s capital city, London, became the home of Europe's biggest
wireless internet hotspot, following the installation of a WiFi network across
the City of London’s Square Mile.

http://www.sportandtechnology.com/news/0481.html#03

Fulham goes digital - April 2007  

English Premier League soccer club Fulham has signed up with trans-stadia TV
network MDM.TV.

http://www.sportandtechnology.com/news/0481.html#04

Mobile fun at the Grand National - April 2007  

Player One’s Sports division has acquired the mobile content rights to the
Aintree Grand National in a deal which will last for the next three years.

http://www.sportandtechnology.com/news/0481.html#05

**********************Events**************************

SportAccord, Shangri-La Hotel, Beijing, 23-27 April

Andalucia Sports Bureau completes the line up of 5 Gold Sponsors of
SportAccord 2007 in Beijing. Together with IEC in Sports, Universiade Belgrade
2009, GL Events and Contemporary Group, Andalucia confirm its place at the top
of a a record list of event sponsors. Over 1,200 high level decision makers
and top flight speakers including Lord Sebastian Coe, Sir Martin Sorrell and
Peter Ueberroth will participate in the 5th Anniversary of SportAccord which
has become known as the Official International Sports Convention, owned by the
Associations comprising the 101 International Sports Federations. Host
Organisers, BOCOG (Beijing Organising Committee for the Games of the XXIX
Olympiad) will be offering delegates the privileged opportunity to visit some
of the Olympic Sites.
SportAccord has become the must-attend event for Major Event Organising
Committees, Bid Cities, Commercial Organisations and the Media to meet,
connect and form working partnerships with the International Sports
Federations, the International Olympic Committee plus other Governing Bodies
and Rights Holders involved in the development of sport and the staging of
International Sports Events. Visit www.sportaccord.com for more information.

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Golf gets social - April 2007  

Social networking website developer itLinkz has launched its second site,
Golfer Linkup, and changed its corporate structure.

http://www.sportandtechnology.com/news/0481.html#06

Virgin Media starts legal action - April 2007  

Virgin Media has confirmed it is to challenge what it perceives to be anti-
completive behaviour by Sky.

http://www.sportandtechnology.com/news/0481.html#07

Servecast joins forces with Sotic - April 2007  

Servecast, a leading provider of advanced broadband video services to the
sports and media industries has announced a partnership with Sotic, a
specialist provider of web technologies and applications to the sports
industry.

http://www.sportandtechnology.com/news/0481.html#08

**********************Events**************************

Soccerex 2006, 26-28 November, Sandton Convention Centre, South Africa

For its 11th year, Soccerex is moving to South Africa, home of the 2010 FIFA
World Cup. With rapid changes in football's media landscape, and the ever
growing advances in new media and technology, Soccerex 2007 is gathering
together leading edge companies in this sector to showcase their services
exclusively to Clubs, Federations and Sponsors all over the world. By
attending you will attend exclusive networking events, meet Clubs face to
face, track competitor strategies as well as learn about the latest media and
technology services to the football industry.
Please contact Soccerex on tel +44(0)208 742 7100 email enquiry@soccerex.com
or visit www.soccerex.com to reserve your place at the event.

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Video games are addictive! - April 2007  

Reports from around the world suggest that gaming addiction is real and on the
rise. In the US, 8.5% of youth gamers (ages 8 to 18) can be classified as
pathological or clinically "addicted" to playing video games.

http://www.sportandtechnology.com/news/0481.html#9

Going swimmingly at WMG - April 2007
 
USA Swimming has entered into a long-term exclusive partnership with Wasserman
Media Group.

http://www.sportandtechnology.com/news/0481.html#10

********************Company Profile*******************
Sport and Technology (www.sportandtechnology.com) is published by
SportBusiness Group (www.sportbusiness.com). For further information contact
Rachael Church-Sanders (Editor) at rchurch@sportandtechnology.com or send
press releases to editor@sportandtechnology.com. Contact
stuart.lewis@sportbusiness.com regarding commercial opportunities.

The views expressed in the newsletter are not necessarily those of
SportBusiness unless stated, but we welcome your comments on all areas of the
newsletter in the feedback section at: http://www.sportandtechnology.com

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Page from ArkSports' Sport and Technology (www.sportandtechnology.com) on 2008-09- 8 : Sport and Technology - April 2007 : http://www.sportandtechnology.com/page/0482.html