Sport and Technology - news and features on the use of technology in sport
The monthly e-newsletter covering the impact of technology on the business of sport


Sport and Technology - May 2007  

Sport and Technology - May 2007  

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Welcome to Sport and Technology, the monthly e-newsletter published by
SportBusiness and ArkSports, delivering insight on the impact of technology
on sport to over 6,500 sports executives every month.

**********************Events*************************************

Sport and Technology: The Conference 2007, Friday, 29 June 2007

Two days remain for earlybird discount!

Now in its 3rd year, Sport and Technology: The Conference has become
established as the place where technology meets sport.
Every year, around 200 sport and technology players rely on this event to help
track the use and possibilities of technology within sport. Ranging from
brands, to rights holders, to technology companies themselves with interests
in both online wireless and live events, delegates make the most of the lively
debates, illuminating keynotes and extensive networking opportunities.
Vital issues to be addressed at this year’s event:
• Convergence demystified and the impact on sport revealed
• Prepare to repel digital pirates and protect content
• Stadia as studios: balancing the needs of TV and live audiences
• “Referee!” - how far should technology assist or replace the ref?

Friday, 29 June 2007 at the UK headquarters of Satellite Company Inmarsat,
Central London

For further information, visit www.sportandtechnologyconference.com

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Features
http://www.sportandtechnology.com/features/

Feature: What has technology done for my sport? Part 3 - May 2007
 
Responses from Paul Kimberley, commercial & marketing director, Rugby Football
League and Didier Miéville, marketing and communication director, FITA
(International Archery Federation) to the above question.

http://www.sportandtechnology.com/features/0483.html

View from the editor: Que Sera Sera - May 2007

S&T is a tad down in the dumps following a recent visit to the new Wembley stadium in London.

http://www.sportandtechnology.com/features/0484.html

**********************Sponsor**************************

ICG - Desk-top Applications Sponsor of Sport and Technology

Digital communications company Interactive Communication Group (ICG) has
developed i-comm, a patented online communication platform delivering
permission-based, targeted rich media messages. i-comm can deliver high
quality interactive messages such as full-screen video, music, newspapers,
games, customer surveys and high quality images to the targeted consumer's
computer desk-top and beyond. It incorporates the best aspects of the
traditional marketing mix, providing the rich and dynamic impact of
advertising, the targeting capabilities of direct mail and the measurability,
interaction and timeliness of the internet. Creating an i-comm community can
open up an entirely new level of dialogue with consumers in a 2-way
relationship. Visit www.icginternational.com for more info about ICG or
http://icomm.icginternational.com/icomm/generic/ for a free demo of i-comm, or
contact Marc Hempel at marc@icginternational.com.

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Feature: An update on gambling in the EU - the Placanica case – May 2007

As previously documented in S&T, the legal status of cross-border gambling in
the EU is a grey area, writes Tom Lippiett and Chris Bryant, solicitors in the
betting and gaming group at Berwin Leighton Paisner LLP.

http://www.sportandtechnology.com/features/0485.html

Case study: Matchday programmes enter the electronic age – May 2007

Pregramme’s media director David Walmsley introduces a new electronic
programme that marries content and technology to enhance the event experience
for the fan in the stadium and create new revenue opportunities for their
hosts.

http://www.sportandtechnology.com/features/0486.html

**********************Sponsor*************************

Getty Images - Sponsor of Digital Photography for Sport and Technology

Getty Images is the world's leading Imagery Company. With customers in more
than 100 countries, and with content ranging from news, sports and
entertainment photography to contemporary imagery and specialist assignments,
Getty Images' products are found each day in advertising, newspapers,
magazines, brochures, films, television, books and web sites around the
world. In a sports capacity, Getty Images is a specialist in serving the
sports imagery needs of the world's rights-holders, sponsors, press and
related businesses. Our business is enabled by the world's best sports
photographers, and we maintain long-standing relationships with sport
governing bodies and leagues, such as the International Olympic Committee,
NBA, Manchester United, Cricket Australia, AFL, UEFA, IRB, the European Tour,
NHL and many more.Getty Images is expert at maximising the visual impact of
our clients'brands.
To find out more, please visit www.gettyimages.com, or contact:
Americas: Carmin Romanelli +1 646 613 4109
Asia Pacific: Arran Birchenough +649 929 1894
EMEA: Marc Webbon +44 20 7428 5294

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Feature: The market for mobile content – May 2007

Kick-started by the boom in downloadable ringtones, the market for content on
mobile telephones has grown rapidly and in 2006 created more than €6bn of
revenue for network operators in Europe alone, writes David MacQueen, senior
analyst, mobile at Screen Digest.

http://www.sportandtechnology.com/features/0487.html

Report Preview: iGaming Brands in Soccer – May 2007

Published in April 2007, Brands In Football 2007 is set to become the book of
reference for anyone needing to know who’s sponsoring who and what in UK
soccer.

http://www.sportandtechnology.com/features/0488.html

Infostrada Sports' Databox - May 2007

More data from the archives at Infostrada Sports.

http://www.sportandtechnology.com/features/0489.html

**********************Sponsor*************************

Infostrada Sports - Sponsor of Sport and Technology's Databox

"Sport and Technology gives us the opportunity to present ourselves directly
to the decision makers and influencers of our industry, increasing our brand
awareness and communicating our services in a most effective way."
Infostrada Sports is a worldwide provider of comprehensive sports information
products and services. We are the ultimate source for statistics, historical
results, biographies, news, reports and infographics ranking from football and
formula 1 to fencing. Operating from five countries, we are dedicated to
giving you access to the best sports information available anywhere. We answer
any specific research question you have, offer full services for Internet,
mobile platforms, on site and offline projects. We supply information
digitally or in print to newspapers, magazines, radio & TV stations, web
sites, SMS and WAP providers, event organisers, federations and sponsors.
Anything is possible as long as sports are part of the game!
For more information about Infostrada Sports, take a look at
www.infostradasports.com or contact Philip.hennemann@infostradasports.com

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News
http://www.sportandtechnology.com/news/

Only 2 days remain for Sport and Technology: The Conference 2007’s early-bird discount - May 2007

Delegates wishing to take advantage of a £100 discount for Sport and Technology: The Conference 2007, only have 2 days left to register their places.

http://www.sportandtechnology.com/news/0490.html#01

Mobile tickets a hit for MLB - May 2007

Following the highly successful roll-out of mobile ticketing capabilities for three Major League Baseball clubs in the US, mobile ticketing is to be adopted by additional teams in the coming months.

http://www.sportandtechnology.com/news/0490.html#02

**********************Sponsor*************************

Premium TV - Sponsor of Sport and Technology News

PTV is Europe's leading broadband and mobile sports content company, owning
and operating a state-of-the-art broadband and mobile sports content
management system and internet platform. PTV helps sports and entertainment
rights owners maximise the value of their digital rights and capitalise on the
growth in the broadband and mobile content markets. It packages their content
into commercial offerings for broadband and mobile consumers and operators,
driving revenues from subscription, syndication, advertising, betting and e-
commerce, across the UK, Europe and Worldwide. PTV is the leading platform for
football content on broadband and mobile, packaging and exploiting digital
content for 86 British professional clubs, including 10 English Premier League
clubs including www.nufc.co.uk, four SPL clubs including www.rangers.co.uk and
the bulk of the English Football League, including the governing body
www.football-league.co.uk. PTV works across other sports including the World
Rally Championship www.wrc.com and many other entertainment genres.
For further details contact oliverslipper@premiumtv.co.uk
Mobile: +44 07900 261916 - or take a look at http://www.premiumtv.co.uk

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Yahoo and Eurosport - May 2007

Yahoo and Eurosport have launched co-branded websites in four European markets dedicated to online sports news and community interaction.

http://www.sportandtechnology.com/news/0490.html#03

Swedes get mobile NHL highlights - May 2007

Telia customers can now watch playoff highlights from the National Hockey League (NHL) in the US, on their mobile phones and other wireless devices.

http://www.sportandtechnology.com/news/0490.html#04

Rewards for Spurs - May 2007

Tottenham Hotspur has become the latest soccer club to team up with Reward, Europe's largest sports loyalty company.

http://www.sportandtechnology.com/news/0490.html#05

**********************Events**************************

SPORTELMonaco 2007, 15-18 October, Grimaldi Forum, Monaco

The 18th SportelMonaco will be held from 15 to 18 October in the Monaco
Grimaldi Forum. From traditional broadcast-to-home sports programming to
cutting-edge new technologies that bring sports programming, scores and
highlights to state-of-the-art mobile receivers, SPORTELMonaco 2007 will have
it all: digital software and hardware providers, broadcasters, cable and
satellite services, acquisitions and distribution executives, sports marketing
agents, sponsors and advertisers, producers, event organisers, sports
federations, professional leagues and teams, international sports press,
mobile, mobile content, interactive and new media from around the world. For
further information please contact: Liliane or William Vitale, Vital
Communications, e-mail: sportelsales@sportelsales.com or visit www.sportelmonaco.com

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Toyota chooses Cricinfo.com for summer marketing drive - May 2007

Global cricket site Cricinfo.com has been selected by Toyota to run a summer-long digital campaign targeted at potential UK buyers of its Avensis model.

http://www.sportandtechnology.com/news/0490.html#06

46m mobile video subscribers by 2010 - May 2007

Service provider revenue from mobile video services jumped 317% to almost $200m worldwide from 2005 to 2006, and is expected to triple in 2007.

http://www.sportandtechnology.com/news/0490.html#07

Italy tops online soccer league - May 2007

Italian soccer clubs Inter Milan and Juventus have come top of Nielsen NetRating’s ‘Online Champions League’.

http://www.sportandtechnology.com/news/0490.html#08

**********************Events**************************

Soccerex 2006, 26-28 November, Sandton Convention Centre, South Africa

For its 11th year, Soccerex is moving to South Africa, home of the 2010 FIFA
World Cup. With rapid changes in football's media landscape, and the ever
growing advances in new media and technology, Soccerex 2007 is gathering
together leading edge companies in this sector to showcase their services
exclusively to Clubs, Federations and Sponsors all over the world. By
attending you will attend exclusive networking events, meet Clubs face to
face, track competitor strategies as well as learn about the latest media and
technology services to the football industry.
Please contact Soccerex on tel +44(0)208 742 7100 email enquiry@soccerex.com
or visit www.soccerex.com to reserve your place at the event.

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Chinese crews in Paralympic production - May 2007

The host broadcast organisation of the 2008 Summer Olympic Games is set to become the host broadcaster of the Paralympic Games for the first time in the history of the Olympics.

http://www.sportandtechnology.com/news/0490.html#9

Sony signs up with FFA - May 2007

Sony Australia has become an official supplier of Football Federation Australia (FFA).

http://www.sportandtechnology.com/news/0490.html#10

********************Company Profile*******************
Sport and Technology (www.sportandtechnology.com) is published by
SportBusiness Group (www.sportbusiness.com). For further information contact
Rachael Church-Sanders (Editor) at rchurch@sportandtechnology.com or send
press releases to editor@sportandtechnology.com. Contact
stuart.lewis@sportbusiness.com regarding commercial opportunities.

The views expressed in the newsletter are not necessarily those of
SportBusiness unless stated, but we welcome your comments on all areas of the
newsletter in the feedback section at: http://www.sportandtechnology.com

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