The schedule for Sport and Technology: The Conference 2009 is as follows:
 
8.30am-9.30am - Registration

9.30am-9.35am - Welcome by Rachael Church-Sanders, Editorial Director, Major Events International

9.35-10.00am – Opening Address: Mark Wilson-Dunn, Global Sales and Marketing Director, BT Media and Broadcast

10.00am-11.00am - Panel 1: Monetising sports content: Is gaming the holy grail for sports rights owners?

Moderator: Rory Squires, PA Sport

Panellists: Casimir Knight, Managing Director, Chelsea Digital Media; John O'Connor, Head of Marketing, BetFred; Kieron Kilbride, General Manager, FL Interactive; Paul Barber, Executive Director, Tottenham Hotspur; Sabin Brooks, Director, BetNOW.

Panel focus: What methods are betting/gaming companies using to engage with sports fans creatively? How important is betting/gaming revenue to a typical sports website? What is the best business model/commercial arrangement between a bookmaker/gaming operator and a sports property? Can softer forms of gaming (such as bingo) be used effectively to entice rights owners that are worried about their image into commercial partnerships? Will a sports website ever make a decent return without a gambling element on its site? Will the economic downturn have a major impact on gaming revenue streams to a site?

11.00am-11.45am - Coffee break

11.45am-12.30pm - Panel 2: Just the ticket - Access innovations, security and the wireless stadium

Moderator: Rachael Church-Sanders, Editorial Director, Major Events International

Panellists: Chris Bignell, Director, XL Communications; Daniel Gidney, CEO, Ricoh Arena; Paul Jennings, Head of IT, Wembley Stadium; Randal McLister, Managing Director, Scotcomms Technology Group.

Panel focus: How can ticketing solutions maximise both revenue and strengthen security at a sports venue? How can ticketing systems be future-proofed? Can a stadium experience ever really be cashless for a fan? Are smartcard and ticketless systems too expensive for lower-tier sports/venues to implement? Why would a venue actually decide to go ticketless or cash-free? How are mobile technologies being utilised at sports venues for ticketing and access?

12.30pm-1.45pm - Buffet luncheon, networking opportunities

1.45pm-2.15pm - Afternoon Opening Address: Neville Wheeler, Director, CMSG Europe, Cisco Media Solutions Group - 'Engaging fans through community and connected venues'

2.15-3.15pm – Panel 3:  Using technology to engage younger sports audiences - Gadgets v Grassroots

Moderator: Kevin Roberts,Editorial Director, SportBusiness Group

Panellists: Alistair Kirkwood, Managing Director, NFL UK, Ed Elworthy, Head of Brand Connections, Nike UK and Ireland; Matthew Patten, Chief Executive, The Lord’s Taverners; Max Adams, Pupil, Trent College, Nottingham; Tim Boden, Client Director for BT London 2012, BT Public Sector.

Panel focus: How are rights owners using technology to attract a younger audience or participants in a sport? Is sport actually relevant to young people or is it considered 'something for the oldies'? What other forms of entertainment is sport competing against for youth interest and spend (or their parents' spend)? Are innovations such as the Wii a good way of encouraging young people to engage in sport? Which technologies are most popular with young people? Are traditional grassroots initiatives utilising technology effectively? How are sponsors and brands using technology to engage young people?

3.15pm-3.40pm - Tea break

3.40pm-4.10pm - Technology Showcase

Presentations/case studies by rights owners and technology providers for sports events illustrating how technology has been used successfully to engage audiences. 

Showcasers: Andrew Cooke, Managing Director, Simply Sports; Ian Munford, Business Development, BT Media and Broadcast, Steve Byrd, Executive Vice President, STATS Inc.

4.10pm-4.40pm - The TV Sports Markets Keynote Address: Bernard Ross, Head of TV Production, UEFA Media Technologies - 'Multiplatform strategies for the EURO Championships'

 
4.40pm-6.00pm – Drinks and networking opportunities at BT Centre with special guest Dame Kelly Holmes, double Olympic gold medallist and London 2012 Ambassador.