Alistair Kirkwood heads up the NFL’s UK office in London, overseeing all commercial operations, including television negotiations and the staging of NFL International Series games in the UK.
 
Under his guidance, the NFL has achieved consistent growth in the UK over the past three years and has now staged two sell-out games at Wembley Stadium – the only regular-season NFL games ever staged outside North America – with the third game scheduled for October 2009. UK broadcast coverage of the Super Bowl in February achieved a combined audience of seven million on BBC ONE, Sky Sports and BBC Radio Five Live, while the NFL’s UK internet site has grown in the past two years to achieve a database of almost 250,000 registered users.
 
Kirkwood joined the NFL in 2000 as Vice-President of Strategic Planning. He had previously completed an MBA/MBI degree (Masters in Business Administration and Business Informatics) at the Erasmus Graduate School of Business in Rotterdam, Netherlands.
 
Earlier in his career he worked for blue-chip organisations such as Hilton Hotels as well as small telecom start-ups. His background is in finance and marketing and in 1996 he won the grand prix in the Sunday Times National Marketing Awards.