Ed started his career at advertising agencies in London, working for BBH and Fallon on numerous clients across various sectors.
 
After taking some time off to travel he ended up in Melbourne where he worked with Australia's largest agency as a planner and then Group Account Director. 
 
After leading an unsuccessful pitch for Nike's Australian business, he joined the brand as their Australian Advertising and Digital Manager in 2004.
 
In early 2005 he was transferred to Shanghai as Brand Communications Director for Nike China and Hong Kong with the brief to introduce Just Do It to 1.3 billion people for the Beijing Olympics.  In September 2007, Ed returned to his native London to take up the role of Head of Brand Connections for UK and Ireland – Nike’s number 3 market after the US and China.