Ian joined BT Media & Broadcast in August 2006, building on a six-year background of launching successful new ventures in the media industry.
 
He brings a comprehensive and detailed knowledge of digital media technologies, with the unrivalled experience of where and how they can impact not only internal business processes but also how they help media companies react to opportunities in the consumer market.
 
Working directly with our client’s across all regions Ian’s responsibility is to offer insight into new ways of working but also to develop BT’s propositions and ensure that we offer the most comprehensive solutions possible. His team work with clients and partners on a consultative basis as a centre of excellence for our activity across out tasking, process re-engineering and workflow management.
 
Why do it?
 
“Everybody in media has a great opportunity to evolve our industry into a vibrant, profitable, exciting place to work. Whilst there are challenges to overcome, the opportunity is hugely exhilarating - I can't think of a better industry to work in right now".
 
 At BT, Ian has quickly developed a reputation for flair within business start-up or corporate venturing across media. His work has spanned a range of projects including BT Rich Media and interactive media.
 
As head of new media for BT Entertainment, Ian spearheaded the brand’s drive to deliver consumer entertainment and associated services over broadband and mobile, including the delivery of broadband content during the Wimbledon Championships and soccer world cup.
 
His passions include microlighting and skiing. Making a successful solo flight after just seven hours of training is one of his proudest achievements.
 
On the marketplace
 
“There are some excellent technologies out there to manage digital media workflow inside an organisation but little or no progress in managing the interaction between companies in order to profitably produce and distribute content – we aim to address this and provide our customers with a different perspective". 
 
On Customers
 
“Commercial opportunities for media companies are rapidly evolving and forever changing. Our customers need to know where to place their bets, how to exploit new opportunities profitably whilst delivering the best consumer experience possible. My team is focused on helping them achieve this.”