John O'Connor, Head of Marketing at BetFred is the former Business Development Director for Servecast. John has extensive experience in and knowledge of the sports industry.

Throughout his impressive career he has held senior positions in Ladbrokes, Planet Football and Sky Sports. John has a proven track record of successfully implementing and promoting online sports strategies to grow online revenue streams for sports bodies and rights owners.
 
In his Commercial Director role at Sky Sports he was responsible for managing SkySports.com, planetfootball.com and 10 third party sports related websites.
 
As Sports Director at Planetfootball.com, the website became the UK's leadingofficial multi-football club website and two years after its launch, it was acquired by the Sports Internet Group.
 
 In his role in Ladbrokes, John was responsible for maximising revenues from betting on sports events and he has worked with many leading bookmaking partners to enhance online revenue streams.